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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Maybe I'm missing something? You can implement an htaccess rewrite rule (or equivalent for your server stack) using regex/host so that essentially http://example.com/foo OR https://example.com/foo redirect to https://example.com/bar That's the standard approach and serves in one hop. Is there something I'm missing why you're getting into a load balancer etc to accomplish this? P.

    | ThompsonPaul
    0

  • They are actually upgrading our platform in the next couple of months, so I will be pushing this. Are there any areas (apart from TTFB) I should push? This is really not my area so I'm a bit lost with where to start. I know you mentioned the caching issue - I'll look for your comments and try to review this. Thank you

    | BeckyKey
    1

  • A site running ASP should be perfectly fine. I bet you will see substantial increases in a lot of positive metrics by just pairing down that navigation.

    | rjonesx. 0
    0

  • Hi Pintapin , i am understanding you have a website that runs on the .com domain but you also have the .ir domain.  And you want to know what to do with the .ir domain. So if you are in Iran and your users are likely to look for your domain with the .ir domain, or you actually communicate the .ir domain, you should setup a 301 to the main .com domain. I am assuming here you have been the only owner of the .ir domain so there wouldn´t be any legacy issues. Not redirect - so park domain, disallow, delete domain - will only benefit the SEO of main domain if you would suspect to have spam problems on the .ir domain. Hope this helps, (if i didn´t understand the issue correctly let me know)

    | Moreleads
    0

  • Do you have any recommendations on how to make sure we index the locales?

    | imjonny123
    0

  • Great! sometimes google just needs a bit of time.

    | Moreleads
    0

  • I agree the speed is much less, but I also have more on page aggregated data, and different layout that includes images. Don't you think now days google doesn't know that some complex sites like mine with lots of data will be heavier VS more primitive designs? Now it is a difference in philosophy, I like to provide consumers with lots of info VS making a site fast but with a limited info for consumer to absorb. I personally question myself on the amount of outgoing/internal links from that page, that might be one of the causes and a bit over optimization as James mentioned above this post.

    | Im_Jake
    0

  • Assuming you are keeping your domain, what you should do is 301 redirect your old pages and your competitor's old pages to your new pages. You can't rename their domain to yours but you need to redirect it to yours. You will also have to continue to keep ownership of the domain (renew it when necessary) to be able to benefit from the domain authority and "link juice".

    | ViviCa1
    0

  • If you upload a new file, it will overwrite your previous file. So if you want any URLs from previous disavow files to remain disavowed, they need to be included in every following list as well. Have a look at this article: https://support.google.com/webmasters/answer/2648487?hl=en: Note: Uploading a new file will replace all previously uploaded ones.

    | ViviCa1
    0

  • Thank you everyone! I should have noticed this, so thanks for pointing it out. Thanks for your help! Becky

    | BeckyKey
    0

  • Hi James, I have had some experiences like this in the past but with much smaller numbers of Google revisiting 404´s of old pages.  But they never stopped crawling live pages as well and after a while (sometimes over a year) they did stop revisiting them. This is very strange indeed.  So is it the case that none of your live pages are in the index? If this is so then there is nothing to lose and would start over.  Also when you say deleting it from the index you mean using the temporarily remove url´s from search results through the GSC? Or do you know another way of actually removing it from the index? If they are only removing it from the search results and not from the index it might actually not work because those 404´s would still remain there in the index.

    | Moreleads
    0

  • The links on the top of the page might be better for user experience not necessarily weight. Links could be missed if the user does not scroll to the bottom  so having them up close to the top would allow them to be presented to the user before they leave the page. Google will index them however even if they are at the bottom.

    | donsilvernail
    1

  • Hi Pashmina, It looks to me like the problem is that Google doesn't yet understand that "Bar & Cocoa" is a brand in and of itself. Until they receive the signal that "Bar & cocoa" (or "bar and cocoa") is a different query intent than "bar cocoa", this will continue to be an issue. Focus on building your brand online; in particular, I recommend researching the Knowledge Graph to understand how Google catalogs entities. Some things to try: Roman's suggestion to implement Schema markup is a good one; I actually recommend implementing markup both inline and via JSON-LD in your header (you can also use Google Tag Manager to implement JSON-LD schema markup; check out this awesome post by Chris Goddard for more on how to do that: https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags). Make sure you use Store markup on your home page to mark up your business name, logo, contact information, and other important details about your business, and mark up as much information about your products as you can. Spend some time doing some online-focused PR (that's public relations, not page rank); the goal should be to get mentions of your brand name alongside relevant words about your products (like "chocolate shop") in reputable news outlets. It would be ideal if this coverage resulted in links back to your site, but news coverage without a link will still provide something of a brand signal. Start planning your content calendar; think about what's unique about your products and create some content around it that you can then, hopefully, promote to earn links back to your site. Make sure you're behaving like a brand online in other ways. Build out your social media profiles, and start trying to build a following on e.g. Facebook and Twitter. With a highly visually-appealing product like chocolate, you might have success on Pinterest and Instagram. Make an effort to engage with your followers - don't just talk about yourself, but really start a conversation and respond when people talk to you. Having a robust, active social media presence sends search engines and users alike the signal that you are a real, reputable business. Claiming social media profiles under your brand name will also provide additional pages that use your brand name in conjunction with your business. The good news is, all of these activities are worth doing to promote your business online anyway; the bad news is, they will probably take some time to really establish your brand. In the short term, it might be worth investing in some paid search ads to make sure your site shows up for your brand terms.

    | RuthBurrReedy
    1

  • Yes there is no problem with that, in fact redirect to a list of sitemaps, you can make the test

    | Roman-Delcarmen
    0

  • Google is becoming a better webmaster and making more money from their website. In addition, google is placing more features in the SERPs that cause you to view more pages on Google.  Much of the "heat" in the "algorithm" weather reports is actually Google tweaking the UI... and SEOs are not smart enough to know the difference.   They are so intent on "watching the tools" that they don't know that Google is subtly grabbing a little turf here and a little turf there.

    | EGOL
    0

  • First - Make the redirection using htaccess, plugin or whatever you want. Second - Remember to add the right canonical tag on every page to avoid duplicate content issues. Third - Just to make sure make a simple test. Type "site:www.yoursite.com" and see how many pages have been index by google and check it out, if you made 250 pages and there's 500 pages, you should check your Search Console Account.

    | Roman-Delcarmen
    0