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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.

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    | Aqua
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  • Hi Atul If users are searching on a term, for example Amy Winehouse the results prior to her death would have probably been Youtube videos, Lyrics, her official site (if she has one) etc Immediately after her death users will be wanting to find out what happened, the latest update. As such the CTR for the existing SERP would probably be lower as the user doesn't want the Youtube video or lyrics etc. They want the QDF results to kick in and show the latest news item(s) at the top. Hope that explains it.

    | CPU
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  • If you haven't already you could take a look at this article from a year ago: http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements

    | Alex-Harford
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  • Thanks for the response, that answer from Rand is definitely helpful. Do you (or anyone else!) have actual experience of this penalty and getting past it? I guess I'm looking for some positive assurance before I start on backlinking that could potentially not fix anything

    | Qasim_IMG
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  • Boxed navigation is becoming pretty common navigation style these days. Many large corporations such as Rackspace, IBM, and Cisco use this format. Best practice is to have on average not more than 150 outbound links on the page so try to maintain your on page links around this number.

    | ninjamarketer
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  • Ryan, thanks for responding, but I may have not been clear in my question. Your answer is about domain authority for the ultimate destination of the link; let's say http://bit.ly/xyz redirects to http://www.seomoz.org/q/are-url-shorteners-building-domain-authority-everytime-someone-uses-a-link-from-their-service And let's say 20 people on tweet the http://bit.ly/xyz link, and the text of several of those tweets is reproduced (link included) on eight websites. Does http://bit.ly 's domain authority increase as a result of those 20 tweets and eight website links?

    | Jay.Neely
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  • This will be a sacrifice of his domain. A 301 is the way to go.  Any links and any traffic that he has could benefit PageX directly and your overall site slightly. The value of this redirect would depend upon his traffic and the number and quality of links pointing to his website.  If he has a good site with good links and rankings you will make out big time.   If this site has no traffic and links then you will not gain much. What about his content?  Does he have any great articles or other things that might attract search volume and links.  Maybe he would allow you to republish them.  Then redirecting their original URLs to those new pages on your site would work well.  Or, to same-topic pages on your site if his content of similar or lower quality as yours. Check on his historic traffic and traffic sources by viewing his google analytics or running log analysis.   This can identify valuable pages and streams of traffic.

    | EGOL
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  • Yeah I've used the LDA tool in the past and found it helpful as a guide.  If I had to guess I would say LDA is giving their page a higher ranking because they have the line "Mfr. APW WYOTT" in every part listing on this page. Meanwhile we have broken our parts up into subcategories to make it easier for actual users to find what they're looking for, and we therefore lose all of the relevant product content to the subcategories. I think what I'll do is add content below the subcategories on these pages that is both useful to the visitor and keyword rich for the search engines.

    | eTundra
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  • That is great advice, but difficult to scale when evaluating thousands of keywords...

    | nicole.healthline
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  • Yes, everything changed finally but we just were doing same thing, adding more good content and with time bing finally show us there.

    | Luke22
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  • Hi James, Thanks for your reply. I've just done this The websites hosted on Amaxon AWS. I thought it was where the domain was registered was important not where it was hosted. Not sure what you mean could you explain further? Many Thanks Mark

    | markc-197183
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  • There are no "best practices" established for the tags' usage at this point.  On the one hand, it could technically be used for every page, and on the other, should only be used when it's an article, blog post, or other individual person's writing.

    | AlanBleiweiss
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  • I like the rel author option in this case.  It doesnt really take care of the indexing issues, but I lean toward not worrying about it.  In some cases, i let Google figure out which one they want to index given the two.  They will probably choose the original posting, but if you get comments and discussion, I can see that bubbling to the top.  Its more like news sites or aggregators at that point.

    | rhutchings
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  • 1. If you do want to re-balance, switch the links to use some obscure long-tail anchor text and see if you move up for that term. This is an easy way to find out if they are actually passing juice. Drop the ones that aren't. 2. Build out and balance your link profile. If you can't beat your competitors with less than 20% exact anchor text, then you need to increase your overall link profile.

    | HiveDigitalInc
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  • You won't lose PR. This is something that is most likely filtered out by search engines after a crawl. SEOmoz has probably just chosen not to implement such a filter.

    | JoeAmadon
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  • Can't hurt, although I think it would look more 'natural' to get a link from just one page (even if footer), ideally a hiuh-level page.

    | BTeubner
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  • Thanks Geoff. And thanks to Alan for that link I found a section in that post that answers my question "And your website URL should obviously match your company’s website. Because with the changes to local listings back in October, your Places Page and organic listing will be combined, and Google needs to figure out which ones match up. So don’t list some microsite, and then wonder why your organic listing isn’t displaying the Google Places info." So I'll use the brand website as all the SEO is done for that site and i'll want to appear in the blended results nicely. Thanks for your help Geoff, got you on twitter! And thanks Alan for those links Derek

    | ClickValueMedia
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  • We have a busy blog with lots of very temporary content.  About once a year we delete a couple thousand posts.  However, before we do that we look at analytics to see which pages are pulling traffic from search. For pages that receive regular traffic, we first try to recycle the post.  If that is not possible we create a page with evergreen content so that a 301 redirect can be done.  All other pages are 301 redirected to the homepage of the blog.

    | EGOL
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