Query deserves freshness

[seoug_2005]

There was an seomoz article  -  http://www.seomoz.org/blog/does-query-deserves-diversity-algorithm-exist-at-google . I would like to point out the specific part of it -

"So - because a lot of searchers express a preference for more diverse results than just those pages that ordinarily would "make the cut," Google provides an extra helping hand to pages they feel help to satisfy those searchers. This data could be gleaned from lower CTRs in the SERPs, greater numbers of query refinements, and even a high percentage of related searches performed subsequently"

I don;t understand how data could be gleaned from lower CTRs, don't you think it should have been Higher CTRs ?

[CPU]

Hi Atul

If users are searching on a term, for example Amy Winehouse the results prior to her death would have probably been Youtube videos, Lyrics, her official site (if she has one) etc

Immediately after her death users will be wanting to find out what happened, the latest update. As such the CTR for the existing SERP would probably be lower as the user doesn't want the Youtube video or lyrics etc. They want the QDF results to kick in and show the latest news item(s) at the top.

Hope that explains it.