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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • I would optimize your product pages for Google, and you don't have to be worried about what Google is posting based off of your feeds. I am not 100% sure on this, but I believe Google will sometimes pull the lowest priced and/or the most frequently updated product feeds. Otherwise they tend to group the product from 8-20 stores or whatever. Your product descriptions get updated when they get changed within your feed. It is best to have your feed get automatically pulled by Google every day, then Google will give you a boost in rankings because your information is among the freshest and most accurate. These are just opinions based on experience however, I have no data to back it up really. Check out this qa post here: http://www.seomoz.org/q/does-anyone-have-any-tips-for-optimizing-your-google-product-feeds

    | JerDoggMckoy
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  • Here is how Graywolf (Michael Gray) sets up his categories and tags, it may also provide some insight. http://www.wolf-howl.com/blogs/how-to-use-tagging/

    | KeriMorgret
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  • Could you not use the 'canonical tag' and link it back to a page which gets the largest volume of traffic? Ref:http://www.google.com/support/webmasters/bin/answer.py?answer=139394

    | activitysuper
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  • Thanks for following up Will.

    | RyanKent
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  • It's suggested you do so with permission from the site owner, or make sure the content is not copyright. If you're just copying the contents of another site to your site, that's not OK. I believe there are any number of software plugins that will enable you to do this, but first step back and make sure that it's something that will add value and not just be duplicate content.

    | KeriMorgret
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  • A lot of coders like giving filenames underscores rather than dashes, because when you select (doubleclick) a filename_like_this all the text is selected, whereas a filename-like-this may only have part of it highlighted - so to me, an underscore is more akin to 'treat this like a word' and a dash is 'treat this like a space' - and either is better than %20! For SEO though, the dash=space is worth it where: the URL string is long (thisisnotaseasytoread in the address bar, this-is-much-easier-to-comprehend) - I think that helps users, which in turn signals to Google that you're being helpful if the concatenation of the words would be confusing to a stemming programme - see here for examples http://independentsources.com/2006/07/12/worst-company-urls/ if someone wanted/had to manually type a url, a dash is quicker/easier as you don't need the shift key (which you do for an underscore) if someone shares (pastes) a raw, long URL, with dashes in you have a chance it will wrap in a blog or wherever - reallylonglinkswithnospacesendupstickingoutofthesidesofablogandlookuglyandannoyingandlessprofessional that looks dreadful, whereas you might get away with high-on-the-hill-stood-a-lonely-goatherd I find that it also helps with link-naming consistency, it's easier for you to spot your own typos or linking errors (so fewer 404s to hunt down) Sorry, must dash

    | SEOnut
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  • Hi Keri and Thanks for your inquiry. We have kept our focus on the content swap and moved forward with our link building strategy to accommodate the swap. Everything seems to be holding strong at this point. Thanks for pointing me in the right direction. ~ Brian

    | JingShack
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  • has anyone got any further information or evidence about this ? I was under the impression its handled on a per link basis.

    | marcelo-275398
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    | Bacon
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  • Cara, Essa keyword que voce esta focando ela me parece um pouco dificil, que tal procurar uma mais simples para focar, nao acredito que voce consiga ficar bem rankeado por "mensagens" num curto prazo de tempo sinceramente. Porque voce nao tenta em: mensagens de amor, mensagem apaixonada, ... ou algo nesse sentido? Nao esqueca da long-tail... Abraco.

    | augustos
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  • My understanding of how a CDN is configured is it's a back-end server change. The HTML will still appear as mysite.com/image.jpg but when a request for that image is made, your server will tell the user's browser to fetch it from cdn.chicago.akamai.com/mysite.com/image.jpg. Your server still hosts the image and is the primary source of the image. That image is duplicated on CDN servers throughout the country and world depending on what cdn plan you purchase. So in short, the images are hosted on mysite.com and images should not be taken out of the mix. You can confirm this by checking well known sites which use Akamai: cbsnews.com washingtonpost.com facebook.com

    | RyanKent
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  • 1. The lose of equity to those unwanted 'style A' pages - I think a series of careful planned 301s will be the solution. If you redirect the discarded pages you might have a gain in equity. 2. Possible loss of long tail traffic to the individual products which might not be caught by one individual page per style. Actually, with lots more words on a page you might have a gain in long tail traffic.  The only way to know is to try it... just saying this because it might not be a loss. More important, you might be moving away from a potential duplicate content problem as these pages might be very similar. 3. Internal link structure will need to be monitored to make sure that we're still highlight the most important pages as well, important. This job is always present.

    | EGOL
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  • This was suggested, along with using "noindex" URL content to populate the iframe.

    | BlooFusion38
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  • So the server will only let us edit a single page no matter how many URL's it has.

    | ibex
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  • After much research and implementing ton of added scripts on my apache server to track it - the bots did effect the shutdown. However, for this not to happen to you or if you ever have a problem of that nature this is how I resolved it. http://www.m3rlin.ws/?p=17 It is an excellent article about how to implement the script to restart immediately once all available threads for apache are exhausted and your apache crashes. The script basically check apache server status every 5 min and in an event that it crashed - it will automatically restart it and send you an email notification. I say pretty good deal for risking to be offline only 5 min if anything  major happens. Just as well I am also running a cron job every morning at 1am to restart apache. Please note that you need to have knowledge of SSH commands and manipulations in order for this to happen. And OMG I am talking like a geek... All the best to you...

    | Jury
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