Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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DO outbound links to manufacture specs, pdfs help or hurt SEO?
personally, If I even had to question a link, I would add always rel="nofollow" to the urls. It is definitely important to send outbound links to high authorities, however I micro manage every single outbound link and make sure they're accounted for. I think it is a good practice to go by, because clearly all the top 100 Alexa ranked domains are ridiculously stingy with their outbound authority passing links. I doubt there is such a thing as too many nofollow links because comments/forums and such have a user base in which is beyond the sites. But there certainly is such a thing as too many outbound dofollow!
| TucsonAZWebDesign0 -
SSL Cert error
How did you impliment it? Do you have access to Apache? if you do This is how I have about 20 of my websites SSL CRT/KEY files setup if you want something to check it with. IF you did it with php.ini probably will need to check the walkthrough with your webhost. <virtualhost *:443=""></virtualhost> Serveradmin some@email.com ServerName website.com ServerAlias www.website.com DocumentRoot /var/www/html/website/ SSLEngine on SSLCertificateFile "/var/key/website.com.crt" SSLCertificateKeyFile "/var/key/website.com.key" allow from all Options Indexes FollowSymLinks MultiViews Require all granted AllowOverride All Order allow,deny
| TucsonAZWebDesign0 -
Phone number link / critical crawler issue
That's very helpful & has put my mind at res- many thanks!
| Paul7300 -
PDF - host, link, recreate?
We have MANY products and different suppliers but want a way to be better at SEO then our manufactures. Write unique content for the most popular topics. Make that content far better than your competitors with detailed instructions, photos, data, information, etc. And, post that information as html pages on your website. Link it to the pages where the products are sold and link the sales pages to this content. Lots of work, but kickass when you have it finished. Start with the most profitable products that you sell. Do this exceptionally well.
| EGOL0 -
Does Google have a separate crawler for Javascript and Content?
Much similar to many of the rules and guidelines by which Google calculates search rankings, they don't openly provide that type of information to the general public, because obviously their users would take advantage of it and manipulate the crawlers for the purpose of altering their rankings. If you wanted to know something like that for sure, you would probably need to conduct field research doing something extreme like having 100% javascript content in one segment of your site and 100% HTML on another and track which IPs and user agents hit the pages. However an educated guess of mine believes this: The bots that crawl HTML also crawl Javascript. To make separate bots to do individual tasks would be stupid. there would be absolutely no benefit nor would the sanitation of the data the crawlers obtain be increased using seperate bots. Because it can be clearly concluded the difference between html and Javascript, and at an automated level as well.
| TucsonAZWebDesign0 -
Copied Content - Who is a winner
When we find our content on other sites we choose one of a few routes to take. If the infringing content is on the site of a reputable business, it usually appears there as a result of an employee who does not realize that taking the content of others is an action that can result in civil or criminal action, or it is a result of a dirtbag SEO or marketing service who steals content instead of writing their own. In these cases we write to an officer of the reputable business and inform them of the problem. They usually thank us for letting them know, take the content down right away and educate the employee or fire the SEO or marketer who did this. More often the infringer is simply a spammer. In those cases we use the DMCA dashboard of our Google Search Console account to file a complaint with Google. Google usually acts within 48 hours, often the same day. If the infringer is using Adsense, we then click the "Ad Choices" button on one of their ads, and follow the route to complain about copyright infringement. When Adsense receives these complaints they often turn off all ads on the infringing page, and if lots of complaints are filed about the website, the turn off all of the ads to that site or close the adsense account. Hitting spammers in the wallet or putting fear into them that their adsense account might be turned off is effective and getting the infringer to say away from your sites. Before you start filing DMCAs or complaining to reputable businesses, it is important to understand fair use and understand the limits of your copyright rights. A consultation with an intellectual property attorney can help you understand this. They can also craft complaint letters that you can send, offer to send them for you, and take over if you send an informal complaint and the company does not comply. I've found that copyright attorneys cost less than I feared and are worth more than I pay them.
| EGOL0 -
Should I switch from trailing slash to no trailing slash?
I'd absolutely agree. If you can get it fixed properly in a couple of months, then leaving the status quo would e better than making interim changes that just trade one set of redirects for another. P.
| ThompsonPaul0 -
Difference keyword and co-occurence
Thank you that is getting a little more clear. From my understanding it is a bag a words that go together.
| seoanalytics0 -
Difference keyword and co-occurence
Hi Seoan, "keyword " is the exact string of letters identified as a search term for which someone may want to rank. "Co-occurrence" relates to terms that are similar to the keyword or words that often show up near, or along with, a particular keyword. The "Co-occurrence" thing kinda showed up originally as a foil against early article spinner-type spam tactics that just threw a bunch of words together into sentences and paragraphs peppered with keywords without accounting for actual readability. By building the co-occurrence thing into the algorithm, google required "marketers" to up their game as far as the copy they used on their site.
| Chris.Menke0 -
Keyword research and relevancy
I will keep that in mind, thank you both for your answers.
| seoanalytics0 -
Why rankings dropped from 2 page to 8th page and no penalization?
Yes I'm trying to even the anchor text. Too many links with the word Viajes a Grecia, but the thing is that you never know what percentage is correct... it's up to assumptions I guess.
| Tintanus0 -
Ranking fluctuation
I believe fluctuations occur because of competition for the target terms. Are you regularly measuring your site to your competitors? I record our position, links, PA/DA monthly with our to 10 competitors, this provides great insight for the "why's" I encounter with our SERP. Hope this helps. KJr
| KevnJr1 -
Topic research and content suggestion
It isn't in the nav bar it is in your moz campaign next to your different webpages when you click on the score but that is ok I got my answer reading in more detailed what semrush says. Thank you.
| seoanalytics0 -
Website cache has removed
Yes Vijay, We changed the title and re-submitting the cache and it cached. we are hoping to get this stable. Thanks for your time
| Devtechexpert0 -
Site with both subfolders and subdomains
Hi There, I completely understand your dilemma, it's painful to see a divided opinion of experts on sub-domain vs sub-directories debate; more pain is both sides are trying to logically justify their conclusion. We have faced such situations in the past and tested both sub-domain and sub-directories versions of the website, here are some of our own findings. Website's own structure to showcase to search engines that you are multi-lingual or a specific language domain is VERY important part of building an ML website. The main website's authority has a very little contribution when it comes to sub-domains, and some contribution when it comes to sub-directories. Ultimately, it is the content and its presentation to search engines at the right places what matters(to make them understand what language search should point to what content). I hope this help, let me know if you have further queries. Regards, Vijay
| Vijay-Gaur0 -
DO outbound links to manufacture specs, pdfs help or hurt SEO?
Thanks for the response. Sorry for the dumb questions -- If I have a bunch of PDF's, why is this useful? Does this allow Google to crawl them and I get the SEO juice?
| Jamesmcd030 -
Canonicals for Splitting up large pagination pages
thanks, good to know we were on the right tracks
| Fubra0 -
Difference hummingbird and rankbrain
I totally agree, thank you for your detailed explanation.
| seoanalytics0 -
How does Yoast SEO premium determine prominent keywords?
exactly it just dossn´t count the words in the page titles and meta descriptions, since they aint rly an part of the content.
| Jesper-Bak-SEO-specialist0 -
Homepage is deindexed in Google
Hi Bob, It seems you got your webpage back on the google listing, let me tell you few of the reasons and also give tips for rankings better on search engines. Hidden text or hidden links within your website Automated queries to Google which an errant script or malware can be sending to google or other websites. Virus or Malware on the page. Spam reports about the website. Canonical error domains with a substantially duplicate content error being shown due to www, non-www, https, http etc versions. How you can avoid this kind of situation and up your ranks on google: Regularly watch the messages and alerts that google search console/webmaster sends. These are very important as Google has only this way of informing the webmaster about errors and problems on the website. Google gives authority and importance to secure websites, Install a security certificate on the website, move to Https using professional help. Install a good quality anti-virus, anti-malware on the website hosting. Website hosts also have this facility, check with your hosting provider. I hope this helps , let me know if you have further queries. Regards, Vijay
| Vijay-Gaur0