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Category: Intermediate & Advanced SEO

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  • Pinterest is ranking higher and higher in THE social media outlet on which to post links to our sites.  As JDP said, there's nothing stopping you from featuring photos from your website on your Pinterest page and get those same followers--the good news for you, if your content is good, you'll land the consumer.

    | Debe
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  • That's my suspicion as well. Can anyone confirm with data?

    | TheEspresseo
    2

  • Hi Ray, unfortunately there's no clear science on how to avoid any possible issue on your migration however I understand your strategy. You would like to create a landing page which reflects the old sites name so google would still match backlinks branded anchors with what it finds in your site. You may try to put a couple of mentions of the old brand so you'll achieve the same: Google will see link pointing to brand X and finds correlation with the old page and the new one since there are mentions of the brand X in the new one too. Hope this helps, I'd like to know your achievements on this!

    | mememax
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  • My guess: It's possible, but it would be an uphill battle. The reason being Google would likely see the page as a duplicate of all the other pages on your site with a login form. Not only does Google tend to drop duplicate pages from it's index (especially if it has a duplicate title tag - more leeway is giving the more unique elements you can place on a page) but now you face a situation where you have lots of duplicate or "thin" pages, which is juicy meat for a Panda-like penalty. Generally, you want to keep this pages out of the index, so it's a catch 22.

    | Cyrus-Shepard
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  • Unless you're trying to rank for something with an apostrophe in the query, it won't really matter. If you are trying to rank for something with an apostrophe in the query, some searches with and without the apostrophe show that it matters a bit. You can just use the text ' , as both search engines have shown that they understand it. As long as it renders that way in your CMS (you can turn off images to check) you're fine.

    | Carson-Ward
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  • Yes. A 302 is really only acceptable to use after a POST, where you're redirecting the user (no engine will ever submit a form). It's considered a "temporary" redirect and, in the distant past, Google would actually have problems with it. A 301 should be used for any other kind of redirect, especially when redirecting the non-www to www.

    | Highland
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  • Placing something like this in your .htaccess file will redirect every page on your site without a "/" to one with a "/" without having to specify over 3k URLs individually. RewriteEngine On RewriteBase / RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$ RewriteRule ^(.)$ http://example.com/$1/ [L,R=301]

    | Matt-Williamson
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  • Hi Max, Some good responses here. Let me add my 2 cents. There are a few ways to get Google to index more than one anchor text on a page, but in general  worrying too much about it gives a low return on investment. I've never seen a site/page make significant gains in rankings or traffic by manipulating anchor text in this way. Any gains that are achieved are usually pretty small. That said, I have done significant testing on this and it's clear that when the first link to a page is an image (with alt text) then Google will index both anchors. This is particularly useful on eCommerce sites with lots of product links that contain both an image and a title. The default practice is to make the image alt the same as the product title, but often this doesn't accurately describe the photo. Like I said, I wouldn't expect a huge jump in rankings from doing so, and I wouldn't spend much effort on it, but it does give you an extra avenue of optimization if you choose to peruse it.

    | Cyrus-Shepard
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  • first of all try to include those terms in your pages. You're already doing good (rank 6 for cfd provider) without even mentioning that keyphrase in your title neither in the whole content of your mostly relevant page http://www.accendomarkets.com/our-products/cfds/ use titles, h1 h2 and meta desc, without spamming them but try with a few tweaks and see what you achieve only with internal optimizations.

    | mememax
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  • Hi Rahul, you shouldn't have any cannibalization issue, but the high repetition of a keyword of you category may led google to sometimes show your category keyword page instead of the category one if it's capable to achieve enough value. As an example looking at the /IT-Support/IT-Support-Servers page why not making that /IT-Support/Servers in that sense you won't be repeating so  much your keywords there, which is less spammy, shorter and cleaner both for google and for users.

    | mememax
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  • Thanks very much for your response EGOL. We've reviewed webmaster tools and analytics and have an idea of what works and what doesn't. Additionally, we're all fairly passionate about the subject matter, but not necessarily site building experts. I think, as you very wisely point out, we need to spend time thinking about what we want to achieve given our resources. Almost like a roadmap/business plan for the site. Once again, thanks for your input. Any additional thoughts/advice would be very welcome. Cheers, MacRobbo

    | macrobbo
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  • Hi Sha! Thanks AGAIN!  I just followed your instructions and gave google the 'nudge'.  Now keep my fingers crossed and see how the page ranks. I'm new to seomoz, but it's great to be part of a group with experts like you!

    | yatesandcojewelers
    0

  • Hey David, TripAdvisor doesn't use JavaScript to decide if you get the mobile version or note.  The server detects your useragent and then sends you the proper version of the site (on the same URL as you noted). Remember, JavaScript executes on your client.  So the JavaScript would have to be sent to your browser and then execute before it could figure out what kind of device you were on and then render the rest of the page.  That's basically how responsive design works, except that most commonly a CSS @Media Queries is used to determine the width of your viewport, and then the page is optimized for that width. What TripAdvisor does, is what Google calles a Dynamic website.  Basically the server handshakes with the browser before the page is sent, the server learns the useragent, and then sends different source code to the browser that is specific to that type of device/browser. You can read about the google definitions, I'm referencing here: https://developers.google.com/webmasters/smartphone-sites/details You can read a bit more about the SEO implications of the three approaches in this thread: http://www.seomoz.org/q/how-does-a-responsive-site-kill-seo I prefer to use Dynamic websites when the user tasks are likely to be different on different devices.  (i.e. Trip Advisor has a "Near Me Now" on smartphones, but not on the desktop). I prefer Responsive Design, when my content and user tasks are going to be the same on all devices, and only the formatting/presentation is going to be the same.  (such as reading a blog) I prefer separate URLs when the Information Architecture is going to be dramatically different on different devices, and it's unlikely that a single user is going to share URLs across multiple devices.  (Such as displaying a mobile boarding pass on a mobile phone, that I'd never offer on a desktop device, or scanning barcodes in a store). In many cases, you can combine all three.  I.E.  detect different devices on server to send different images and menus (Dynamic).  Use @media queries to optimize my content for the exact width of my current viewport (Responsive), and have a separate m.URL for mobile only pages, like that mobile boarding pass.  The cool buzzword for combining responsive and dynamic is called Responsive Design with Server Side Components or RESS (I have no idea what happened to the W or C in that acronym). I hope that helps! -Jason "Retailgeek" Goldberg.

    | retailgeek
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  • Hi Gary, Has your question been answered? You've received some stellar responses in this thread! Christy

    | Christy-Correll
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  • We do handle it a bit differently - we try to flag near duplicates by looking at source code. Glancing at a few of the instances on your site, I think we're getting a bit hung up by all of the code for the menus (like the drop-down options). It's really heavy HTML, so when only a couple of search results are different, it's making the pages seem too similar. On the one hand, I think Google does know to ignore some aspects, like menus, and the distinct META data does help. On the other hand, search results pages, especially ones with limited or similar results, are considered fairly low value by Google, and you've got a ton of them. By trying to rank all of these variations, you probably are diluting your index quite a bit. So, I'd say that we're being overzealous here, but I'd also say that it's indicative of a problem to some extent.

    | Dr-Pete
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  • I own a lot of EMDs and the keywords that they represent range from very easy to extremely difficult. EMDs will still rank extremely well if you have a nicely optimized website with a few pages that is in the google index and the level of competition is very low.  You don't need a lot of links, you just need to get it in the index.  Lots of people say that this does not work in google any more but I can tell you for a fact that it does.  I have #1 rankings with sites like this. This will work until some competition arrives.  When competition arrives the value of the EMD is tiny compared to the value of links and other assets.  Then you have to earn your rankings just like any other website. Should you use EMDs as a business model?  Probably not.  If you have a website of reasonable strength you can simply add a nicely optimized page to it and quickly rank above an EMD in a low-competition SERP.   I do it to EMD competitors all of the time.   I see lots of people coming into forums crying... "That spammer with an EMD is beating me  Wah!"   I chuckle at these because I have EMDs that get their asses kicked all of the time.   If an EMD is above you that webmaster has probably earned it unless there is no competition in your SERP and you have a website with zero strength.  Get off of your butt and get working.  You don't deserve to rank.  The EMD is a tiny advantage, if you are pissed off about it then just call the guy up and offer to buy it from him.   Then, a week after you take over the domain another weak site will move above you and you will be cryin' again.

    | EGOL
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  • Thank you Thomas Zickell! I don't think those bookmarking sites are spammy. Some of them are Stumbleupon, folkd, shetoldme, ezyspot. I have one more question. When I'm getting backlinks from the similar blogs, should I use my root domain or relevant posts? Thanks!

    | Godad
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  • Please do go through this link which has a wealth of information and its by Google so nothing better to trust: But yes for Brazil related pages use <meta http-equiv="content-language" content="pt-br"> </meta http-equiv="content-language" content="pt-br"> and

    | iQandil
    0

  • Hi Andy Yes, hear you loud and clear. I think actually treating everything on the two websites as different entities is the way to go, different url extensions  subtle changes to headings etc,  and try our best to mix content up, even if we need to add to it (although I will be braking my Golden rule of not creating content for clients websites, my real pet hate at web development stage.) Thanks again for your help and advice, really appreciated, and your kind offer of help, I may take you up, so expect PM soon offering copious amounts of Guinness in return for advise Kind Regards John

    | Johnny4B
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  • OK. Thank you very much Martijn and Dan for your support. I'll wait a bit more then and see if it goes away. Best regards Jean-Louis

    | JeanlouisSEO
    0