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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Thank you very much!

    | Vizergy
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  • It certainly does confuse my understanding. Thanks for your help at clarifying things:)

    | kimmiedawn
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  • How do you mean navigated by cookies?

    | AlanMosley
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  • Hi, If you would deem all internal pages to be of equal importance, then yes, there is no harm in this. The homepage is always set at 1.0 though. That said, everyone always has a view of their internal pages and which they class as pass-though to get to something more important, so do keep this in mind when deciding. -Andy

    | Andy.Drinkwater
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  • Yes, it can probably read the content of that particular page, but the not necessarily every page on your website. Crawlable is not the same as indexable. For example, Google crawls pages that contain the noindex tag, but don't index them. Also, even if a page is crawlable, it doesn't mean that Google understands it correctly. Are the meta tags correct? Does it contain correct mark-up/structured data? I recommend spending some time reading the Webmaster Tools help pages, so you'll have a better understanding: https://support.google.com/webmasters/?hl=en

    | Gyorgy
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  • This is not an extensive list but here are a couple. http://moz.com/blog/perfecting-onpage-optimization-for-ecommerce-websites http://searchengineland.com/best-practices-in-e-commerce-seo-176921

    | SoleGraphics
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  • This is what scares me about some 'SEO's'... "An SEO has advised we redirect all pages to the homepage, but won't that mess up the link profile?" Terrible advice! I hope you have all sorted out now James. -Andy

    | Andy.Drinkwater
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  • Hi there, Unfortunately I think you will be lucky to escape the penalty being moved to the new domain, no matter whether you are selective with which URLs you 301 or not. Our understanding is that the penalty will be transferred with the 301 of the domain. It would be preferable to resolve the penalty before the domain move takes place, but if you really can't wait to change the domain in line with the SSL certificate, you're best advised to keep working on the reconsideration / link removal process continuously to try and have it removed as soon as possible. The more links you can remove, the higher the likelihood that your request will be successful. As I mentioned earlier, unfortunately I doubt that the new domain will escape the penalty. As such, you're better off continuing with the efforts while the domain move takes place. When you submit the next reconsideration request, consider including the information that you have changed domain names for business purposes and you understand that this is not a tool to escape the penalty. Basically, Google wants to see real evidence that you've put a lot of effort into link removal. It always seems that the more effort that can be put in and demonstrated, the quicker you can get a reconsideration request approved. Cheers, Jane

    | JaneCopland
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  • Hi Remko, This depends on where you'd like to direct the majority of your authority, so if your primary target for authority / rankings is the "real estate in 2015" page (which acts as a page and a subfolder under which other content sits), your perfect example could look like: www.example.com/real-estate-2015/find-best-prices. I would consider placing both guides and news like this, without a separate subfolder for /news/ and /guides/ after /real-estate-2015/. A few years ago, the British newspaper Evening Standard resolved its home page on www.thisislondon.co.uk/standard/ (they used the "This Is London" domain until recently). Articles sat on www.thisislondon.co.uk/standard/article1234. They redirected their home page to the root - www.thisislondon.co.uk. All articles continued to sit on URLs like www.thisislondon.co.uk/standard/article1234 Soon thereafter, their share of voice and traffic took a very big drop. It looks like redirecting authority away from the /standard/ subfolder was the cause: all the millions of articles sitting under /standard/ appeared to lose authority. Reversing the redirect reversed this trend and the site gained its lost rankings / traffic back. In your case, I'd suggest that 2015 real estate authority should focus on the subfolder (acting also as a page in its own right) that you wish to have rank for related terms, unless it's more important to you to direct authority to a guides or news subfolder. This is different from the tummy tuck example, and in truth you will be able to build authority to the 2015 section with either option, but it does appear that Google sees subfolders as accumulating authority in the manner you suspected initially. Thanks, Jane

    | JaneCopland
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  • Hey James, Thanks for the feedback. Testing was the conclusion that I came to as well. I will try to remember to follow up with the results. Cheers, Evan

    | evan89
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  • Hi Wesley They won't see it as a normal link, but Google will try to probably crawl and process them, it just would take longer to do so. If you really want to prevent Google from crawling a link, use the rel=nofollow attribute like this on the link itself; sign in Reference here

    | evolvingSEO
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  • No, attribute order is irrelevant.

    | KevinBudzynski
    0

  • if your "money page" has a theme and / or keywords users do indeed search for on search engines, then creatively working out a natural way to link more to such "money page" is a great idea. However, do not just place links that do not add user value. If you could have a little written blurb that actually makes sense like "Click here to get quotes" or something like that (try to get some anchor in once in a while too), it is a great way to manage it. However, if your "category" page is the keyword users search for on Google / Bing and where you think it is the realistic starting point to find your customers then you may wan to work on a strategy linking more to the category page. Do not link without purpose internally, but do certainly try to create a setup where it makes sense to link internally to your most valued pages. Besides your breadcrumbs do not think in terms of just creating a system, which looks like a robot has created the internal linking structure. Be creative, but don't create a poor user experience.

    | khi5
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  • Just to let you know that the page was indexed in less than 24hrs. We didn't use Tony's tiip (share on G+) but we did all the following: Used GWT tool - fetch as googlebot Submit the URL using the button that appears after fetching as googlebot Included some sidewide links to the page Included the page in our sitemap.xml Thanks all folks who added some insights and tips!

    | fabioricotta-84038
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  • It's been a while since I used Dreamweaver but I remember the standard link format being relative. Is it possible if I change the relative urls throughout the 50 pages on the site, that the site administrator (not me) will accidentally revert everything if he updates the site? Wondering how to explain this as being more important than his ease of maintaining the site...

    | kimmiedawn
    0

  • There are many reasons why Google do this, but it may be that they think you are keyword stuffing.

    | AlanMosley
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  • I think the point is, mydomain.com/Page.html 301's to mydomain.com/page.html but mydomain.com/page.html?x=y canonicals to mydomain.com/page.html so in this case both have a function. but having said that I would fix the links to mydomain.com/Page.html as using a 301 leaks link juice, they are good when correcting a external link, but an internal link should be fixed by fixing the link itself.

    | AlanMosley
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  • To throw another possibility out there, Mark: As a MOZ Pro member, you can take advantage of a MOZ Perk for PiktoChart, which is one of the top online infographic design sites. (You get 60 days of PiktoChart Pro for $1.) I have to agree with Dennis though - you might very well be better off hiring an experienced designer to create one for you. As with so many digital technologies, just having access to the tools is not automatically going to produce a worthwhile product. Good infographics take considerable design skill. It's just like photography - just because you have a copy of Photoshop doesn't mean you will be able to create beautiful photographs. If you do decide to create it yourself, be prepared to invest a considerable amount of time in the project. Good luck! Paul

    | ThompsonPaul
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  • Just want to add one comment. Where people end up in trouble is when they apply the canonical tag too broadly (to non-duplicates). This tends to happen when you have a CMS and one template drives multiple pages. So, let's say that all of your product pages are created by: http://example.com/product.php ...and you just add IDs to that to create a product, like: http://example.com/product.php?id=123 If you add a canonical tag to "product.php" pointing to a single product, you would essentially tell Google to canonicalize every product page on your site to just that one product. This is because that one physical file impacts hundreds of URLs. So, in that case, you would have to make sure the code logic was in place to apply the proper ID.

    | Dr-Pete
    0