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Category: Intermediate & Advanced SEO

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  • Don't have an exact date, but the UI feature is relatively new. I agree with @effectdigital that this is a general capability that Google has been building/expanding for a while. It's helpful to look at that underlying logic, as it will spawn new features over time.

    | Dr-Pete
    1

  • Changing your date/time format will not affect your SEO in any way.

    | Nozzle
    0

  • Just here to add some to Will almost complete answer: The 'site:' often shows results that won't be displayed in Google search results and don't represent the entirely nor precisely the pages that are indexed. I'd suggest to you: 1- If those pages are already serving 404 or 410, then wait for a little. Google won't show them in search results and eventually won't be seen in a site: search. You can check whether those URLs are being shown in searches through search console. 2- There is a script made by a webmaster that helps you using the GSC URL removal tool for a big list of URLs. Please, use it carefully and try it first within a riskless GSC property Hope it helps. Best luck. Gaston

    | GastonRiera
    1

  • In terms of converting traffic into buyers, it is most likely not a problem that visitors can't click on those 5 main category pages from the homepage. In terms of ranking those 5 pages, it would be better to link to those 5 category pages within the navigation so they receive a link from every page of your site instead of just from pages within the subcategories that are under each main category.  These 5 pages are potentially missing out on thousands of internal links (depending on how big your site is) because of how it is setup now. Also, each of these pages are missing out on a link from the homepage which is your page with the highest authority. To give these pages the best chance possible to rank for their targeted keywords, you should make this change asap.

    | Nozzle
    0

  • To me, this idea sounded weird and you have confirmed what I was thinking. Thank you.

    | Ty1986
    0

  • That is exactly correct. Searchers are not using symbols in their search, so it's much more practical to optimize for 3/4, 1/2, or half inch (as the keyword research suggests) rather than these fractional symbols because they are impossible (?) for users to generate using a standard keyboard. Especially if products are unusual sizes like 8/11 or 3/16.

    | Choice
    2

  • Thanks! I also got a tip from the Screaming Frog team that if you use the Javascript spidering option, that can also grab all of the images: https://twitter.com/mirabilemac/status/1114249330116968448 The one additional thing I realised is that if you host images externally (cloud etc.), screaming frog will not provide the image size of those.  So if you're doing an audit and need to know image size too, that won't be included if hosted externally. Still, it's wayyy better than not having a list of images at all.

    | mirabile
    0

  • That is correct, final input would be 'how popular the content becomes', e.g backlinks target what you will write about write well if it's good enough, links spawn SEO growth By the way, sometimes you have to write hundreds of posts before one gets picked up. But when it does (in a big way), you really do see the benefit

    | effectdigital
    0

  • Thank you for your detailed reply Dan.

    | seoanalytics
    1

  • I don't know of an absolute / definitive answer. If it were my site, I think I would be happy to take the chance with Event markup since there is no perfect match, as you say. Evidence in each direction: Yes - this is OK - Google's schema page talks about "If the event happens across several streets, define the starting location and mention the full details in description. No - this is not OK - the same page says "Don’t promote non-event products or services such as "Trip package: San Diego/LA, 7 nights" as events". The reason I wouldn't be too concerned about the "no" side is that I think it is reasonable to read that as being about things like flights where the point is getting to the destination rather than things like cruises which are arguably events in their own right. Good luck!

    | willcritchlow
    1

  • Not 100% sure if Google even reads  AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails If you go here: https://developers.google.com/search/docs/data-types/product On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it

    | effectdigital
    0

  • Hi We have had no success using WP plugin's for AMP.  In fact still cleaning up one site.  Would recommend customising - takes a little longer not too much and results are outstanding & no issues. Hope that helps.

    | ClaytonJ
    0

  • Ah gotcha. Well, rankings can fluctuate a lot when you're first starting out especially in the 50-100 range. I like to call it the yo-yo effect--bouncing from 90 to 40 to 74 to 38 to 100+ to 67 to 84 to 100+ to 58 etc. As your site gains more authority and you optimize better for your keywords, you'll find that your rankings won't move around as much and also move up into better positions as well. My immediate recommendations would be to add a few internal links within the content of your site linking your main phrases back to your homepage (or whatever page you are trying to rank for "Alabama land for sale" and "Georgia land for sale"). You can go to already existing blog posts and add one of those phrases to a post where it makes sense to a human and link it to your homepage. Next, if it is your homepage that you are trying to rank for those phrases, then test out adding each of those phrases within the content at least once each to see if that helps that page rank better in the SERPs. Finally, you need to build more links from other websites to your site in general to get more authority. Search Moz's blog for how to build links. They have a lot of great info on that subject.

    | Nozzle
    0

  • I agree with effect and Joe Even tough search engines don't understand the actual content (as far as we can tell :P). As a rule of thumb you can always ask yourself the question if your content adds useful information for your visitor. Subcategories contain extra information about the products and can help visitors find the product they are looking for faster. So I would definitely keep them in.

    | michaelwebbers
    2

  • Firstly (and I think you understand this, but for the benefit of others who find this page later): any user landing on the actual page will see its full content - robots.txt has no effect on their experience. What I think you're asking about here is what happens if Google has previously indexed a page properly with crawling it and discovering content and then you block it in robots.txt, what will it look like in the SERPs? My expectation is that: It will appear in the SERPs as it used to - with meta information / title etc - at least until Google would have recrawled it anyway, and possibly for a bit longer and some failure of Google to recrawl it after the robots.txt is updated Eventually, it will either drop out of the index or it may remain but with the "no information" message that shows up when a page is blocked in robots.txt from the outset yet it is indexed anyway

    | willcritchlow
    0

  • That sounds like you could have a soft redirect issue of some kind. If the 'actual' redirects 'strip' the trailing slash, but the then non-trailing slash URLs canonical back to the trailing slash versions (which again redirect to remove the slash) then that's known as a soft redirect loop and yes it can adversely  affect SEO performance So let's have a look, using this URL as an example: https://www.fishingtackleshop.com.au/camping-tents-other-brands Status Code (200 OK) - but canonical tag is like: So when you visit that URL with the trailing slash... It does NOT 301 to remove the slash, so no you are not caught in a soft redirect loop and that is not the issue. However, be that as it may, having ALL the hyperlinks point to 'non-/' and then all the canonicals point to 'trailling-/', could be very confusing for Google. Does it go with the canonical URL, or the URL with the most links which is also a signal of, what page is legit? I would still get it seen to

    | effectdigital
    0

  • I'd say no as subdomain would appear to Search Engines as another, completely different website.

    | jasongmcmahon
    0

  • Any updates on your site migration?

    | impactpro
    0

  • The short answer to your query is no. An exception could be unless the medium articles are contextual and have links pointing to www.guideyourhealth.org. Then the backlinks could enhance www.guideyourhealth.org. That said should consider comments by effectdigital above. Hope that assists.

    | ClaytonJ
    0

  • OP is talking about the content boxed in green: https://d.pr/i/qdGFze.png (screenshot) not the ads (boxed in red). I am pretty sure there's no ad type like the carousel of tiles boxed in green, so I don't think Google Ads is the answer (could be wrong though)

    | effectdigital
    0