Category: Intermediate & Advanced SEO
Looking to level up your SEO techniques? Chat through more advanced approaches.
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Site Migration Impressions Disaster - What would you do?
No, once you 301 redirect the URLS, Google starts to remove them from their index. So, if you have URLs that are from years and years ago that have been 301 redirected they should no longer be in the Google index. If you don't have a lot of 404 errors then I would make the assumption that the older URLs haven't been crawled or cached or indexed and that the 301 redirects worked properly. I would just add that removing the 301s also removes whatever page value had been "transferred" to your new pages. The link juice especially.
| MonicaOConnor1 -
Internal Links - Dofollow or Nofollow and why?
Yes but when you "no follow" link juice that would have been passed to that page is loss (and not diverted to other pages), in turn that means that any pages that is linked to from the login page does not get any juice passed to it. And when you think something like a login page is linked from every page that's a lot of link juice to throw away (collectively). I understand your point about the crawling, but unless you have lots of new content (or updating content) I would take the boost from the maximising link flow though the site. I have removed "no follow" from internal link (like login) before and have seen general boost in rankings site wide before ( not scientific proof granted)
| PaddyDisplays0 -
301 redirects for a redesign.
I was just going to comment on Don's post about your issue but it seems you've cleared it up. As I understand here, you will be keeping your domain name, just building a new site on a new host. Good, good. You're link juice will keep flowing if you keep your current domain, so relax. Since you're starting from scratch, you should consider using a platform or static HTML site that you will have complete control over. Those hosted SaaS website builders are not what you want if you're here on MOZ looking to rank well organically. I've had really great results with Magento (not Magento Go), so I can safely recommend it. Odoo, WordPress, Joomla, and other popular open-source platforms all can get you want you need in terms of technical SEO features, but you'll need plugins and modules that may affect performance. Due diligence will pay off here. Your next step is to do your own site index, noting all the page URLs now and either replicate this structure or set up redirects to avoid a hit in rankings. Since your site seems small and your referring links all point to your homepage, I'd say you might be able to skip this step without a major hit. If you can scrape your current site to save for reference, now is a good time for that. For DNS, I suggest CloudFlare. Read up and you'll see why. Good luck and post back if you have any more questions about this migration. Cheers!
| kwoolf0 -
Restructure of multi-region and multi-lingual site?
In the past when I've worked on something similar, having the ccTLD was such a strong factor for the types of business each company was doing locally, that it also was key in assisting conversions, and supporting the local marketing teams. That's one consideration. Another way I'd look at it is via translation. Pretty much every site can avoid duplicate content if they are always using their localized translated versions of any material originally written by the .com, save for the overlapping English ones. In that regard it's a consideration of either writing different versions or using rel=canonical to point to the site that you want to rank the most for that particular document, again probably a consideration of the region of the article by customer, client, etc, i.e. if it was an article about a UK client or offering than the rel=canonical should point to the UK hosted site. But I'd still consider taking on hires to help with translation and copy writing as there sounds like there could be quite a bit of it. Going in reverse, you could probably have any English versions hosted on the ccTLDs point back to the .com as canonical. Cheers!
| RyanPurkey0 -
Why I am loosing my ranking?
It all looks okay from here too. It looks like you could do some more link building (it looks like you have 4 sites linking to you), and definitely try and get some more Google reviews (again, you have only 4--try to get 10), and keep producing quality content for your website (3 tips on taking to your kids about getting braces...or whatever it is you do ;-). You're in a competitive space, in a big market! You're doing well, keep it up.
| Thriveworks-Counseling1 -
Now that Google will be indexing Twitter, are Twitter backlinks likely to effect website rank in the SERPs?
Good point. I didn't even consider that Twitter links are no-follow. That almost makes it a moot point right there. Thanks Monica!
| Thriveworks-Counseling1 -
Google Cookies - Organic vs PPC visitors
Hi Ryan is correct, it can be done by looking at the server logs, it's a bit tricky to set up so just checked your devs have done this before. also and this is important do you want to show different data to organic visitors from Google or all Organic visitors from all search engines.
| Andy-Halliday0 -
Why is this SERP displaying an incorrect URL for my homepage?
While I'm not sure how sophisticated Google's algo is at picking this up, Google's people reviewers would probably note it as suspicious. Again I'd ask why? What business advantage does this give you? (Wil Reynolds has famously said that when something sounds fishy or not the best practice ask why 5 times. In the Skype example, the why is language of the users. It's not spammy because it does something clear and obvious to help the user. Whereas your URL just looks like keyword stuffing.
| EricaMcGillivray0 -
Pixel tags impact on SEO?
Hutch42 - That was my thought as well, so I really appreciate you confirming my thoughts!
| Shawn_Huber0 -
Guest Blog post best practice considering time/energy
Thanks for the answer guys. I would agree guest posting like all other tactics might not work is abused or over-done. But is the strategy is only post the unique articles ones, how much of it can be borrowed into another article while still maintaining it's "unique" factor? ex: 0% 50%, 80%, etc.
| 90miLLA0 -
Dealing with thin comment
Thanks guys! We'e starting to add more content to each page, looks like the only way!
| Blink-SEO1 -
Domain.com/old-url to domain.com/new-url
Great, thanks a lot for your help!!! If you are in Latvia, beer from me ciao and thanks a lot!
| Edzjus3330 -
Does alt tag optimization benefit search rankings (not image search) at all?
Hi Rosemary, As Ryan and Travis already mentioned, Alt Text is definitely treated as UI/UX optimization. However, to my knowledge, i wasn't aware that Google removed Alt Text as a ranking factor. Although it maybe not be on the top of the list of ranking factors, but it is definitely something that provides Google knowledge on what your page and/or image is about. I'm currently working with an agency and alt text is one of items that were suggested to optimize so I would suggest to continue optimizing the alt text. Hope this helps.
| TommyTan0 -
How to build PA and DA for a new site?
Hi Keri, Thanks for the advice. lol excuse my ignorance I didn't know PA and DA was moz only lol What would it be in google terms?
| edward-may0 -
301 redirects in Wordpress vs. making old posts that you no longer want your audience to see private.
You can delete it as long as the 301 redirect still occurs. 301 signals to search engines "hey, this page has permanently moved to this new location so whatever signals you had for this page, send over to the new location and ignore any content on the old url" So be sure to set your 301 redirects at the server level (via htaccess on Linux or via IIS on Windows servers) if you plan on deleting the page. I know yoast SEO plugin has an option to redirect to another page in their settings for the post/page (in this scenario, you wouldn't delete the post/page).
| OlegKorneitchouk0 -
Same URLS different CMS and server set up. Page Authority now 1
I would also do a full crawl of the site - to see if all internal links are still working properly. Visit your site with javascript disabled - check if you can still access all pages. Did you see any other problems after migration (less search traffic, decrease of positions in search results in Webmaster tools, more 4xx errors, crawl issues,...etc) I agree with Ryan that without the site it's difficult to guess what the cause could be. Dirk
| DirkC0 -
How to handle a pure spam penalty (from GWT) as a blogging platform
Hi Imran, Instead of adding to this thread, I think it would be better to start a new question about how to check a site regarding duplicate content. Thanks!
| MeganSingley0 -
Knowledge Graph Quick Answer Box: Is there anything we can do to get our content to appear there?
Hi Laura. There was a recent discussion related to this here: http://moz.com/community/q/google-box. It sounds like you've already applied the relevant structured data: https://developers.google.com/structured-data/customize/social-profiles, so it may come down to searcher intent / strength of the competitor. Cheers!
| RyanPurkey0 -
H2 Tags- Can you have more than 1 H2 tag
Was researching this same topic and the video you shared answered my question. Thanks for including the link.
| Dino640