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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi Laura! Did Daniel's answer help?

    | MattRoney
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  • I like SEMRush. They give a lot of data about both organic and paid search.

    | Linda-Vassily
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  • Hello, I would be happy to put in my 2 cents for this conversation. In general, what you are considering is only a worthwhile investment of time and resources if your website is consistently building content or currently has an enormous load of it. In other words, if this is a huge website with 1000's of pieces of content (I'm thinking something along the lines of a PR company, media hub or entertainment daily), then this is definitely advisable. If not, you can probably get a bigger bang for your buck in other sectors of SEO. If you want to discuss or bounce some ideas off of me, feel free to reach out! Best regards and good luck with moving forward, Rob

    | Toddfoster
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  • first - a question - are they doing this intelligently?  meaning are the keyword tags unique or reasonably unique to the page at hand? if so, here might be 2 good reasons: 1 - They use them internally as a simple way for lower level people to understand what the page is "for" 2 - They use them as part of content curation or internal search if not, then they may be generally not paying attention and some CMS technician is just filling in the boxes.

    | seo_plus
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  • Hi, John. Ok, there is a q/a video of matt cutts answering the question about "originality" of content in terms of if bigger website copies content from smaller author-website. (Can't find the link to it, may be other MOZers will help out here). Matt said that yes, it's possible. So, as far as I understand, Google can reassign original attribution. Especially, if your website was offline for long time. At the same time, here is a Matt Cutts' video about duplicate content as a penalizing factor - https://www.youtube.com/watch?v=mQZY7EmjbMA According to that video, unless you're very spammy scraper, you are going to be fine in terms of duplicate. About slow gain of rankings - having lots of referring domains is not the guarantee of fast or good rankings. It surely helps a lot, but it's not the only thing. Have you optimized content, technical SEO etc? As of tools for penalties - use Google Webmaster tools - manual action section. If there is nothing there, you haven't been penalized by google About any recommendations - well, as I said, update/optimize content if needed, get your technical SEO in order. Since you said the rankings are growing and it has been a month since you've launched website - you're doing pretty good. It always requires time, my friend. Hope this helps.

    | seomozinator
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  • I would just setup wild card 301 redirects via htaccess. Allows you to establish rules to redirect whole directories to new pages: http://stackoverflow.com/questions/6877486/how-can-i-use-htaccess-to-redirect-paths-with-a-wildcard-character

    | PetSite
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  • Hi there. Quote from GMT: Note: When looking at the links to your site in Search Console, you may want to verify both the www and the non-www version of your domain in your Search Console account. To Google, these are entirely different sites. Take a look at the data for both sites. More information I'd do it for both versions, just to be safe, even if you have proper redirects from one to another. If you don't have proper redirects - gotta do it right meow! Hope this helps.

    | seomozinator
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  • Right, that's what I was worried about. Good idea. Thanks!

    | ntsupply
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  • Bryan isn't wrong, but I had a quick look and I don't think Trip Adviser is using rel next/prev on those pages. They don't seem to be using rel canonical or any robots meta tag, and I didn't find the pages in the robots.txt file. I think this is a case of a big brand getting away with things a smaller brand probably couldn't do. Happens all the time.

    | Everett
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  • I agree with everyone above. I use tags for internal search which it is fantastic for, but I don't use it for SEO purposes

    | Robin_Jennings
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  • Yes, and this is especially problematic if you change all of your internal links to point to the new page, thereby leaving Google little reason to recrawl the old page. There are a couple of quick, simple solutions to this... 1. Update your XML sitemap to include the OLD URLs and set their priority to 1, update frequency to daily, and last updated date to today. This will tell Google that the old URLs are important and updated, so you may be able to coax Google to recrawl them quickly. 2. Use "Fetch as Googlebot" on the old URLs to show Google the 301 redirects These are, admittedly, speculative, but Google hasn't given us a clear solution to this very common problem. Good luck!

    | rjonesx. 0
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  • Hi Jason, In addition to following both Bryan's and Matt's recommendations, you can also use the Google URL Removal tool to expedite the process. Once you have correctly added the noindex tag and have set up Google Webmaster Tools (now called Google Search Console), you can use the URL Removal Tool here to tell Google to go ahead and delete the URL from their index.

    | rjonesx. 0
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  • Good point. Sorry, I didn't realize the statement was specifically about the Sitemap feature. However, it's not unlikely that both issues were related.

    | tretanto
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  • Hi there!  Thanks for providing example links and answering my questions. Those were very helpful! I had a peek at your site, and noticed that it has several issues hindering its performance in the search results, including two major ones: 1) widespread duplicate content issues; and 2) very few inbound links. Before you do anything, though, I recommend thoroughly studying Moz's guide to SEO for beginners at https://moz.com/beginners-guide-to-seo. Next, tackle your duplicate content issues. While you could try to sort this issue out using canonical tags (and those are almost always a good idea to use anyways - see https://moz.com/learn/seo/canonicalization for details of implementation), I would focus the bulk of your resources on planning and creating unique, highly valuable content for each page of your website. It looks like a lot of the content for each region and specialist is identical, with some of it near-identical (with the latter having simply the specialist and/or regional names updated from one page to the other only to distinguish it).  This strategy is commonly used to create content on large websites that target many different regions, as it makes it easier to scale content creation, and it used to work to a certain extent to help geotargeted landing pages rank in the SERPs... many years ago. To get some ideas for creating a strategy that will work for your particular website and its audience (and please the search engines), I recommend you check out this Whiteboard Friday on scaling content for geo-targeted landing pages - https://moz.com/blog/scaling-geo-targeted-local-landing-pages-that-really-rank-and-convert-whiteboard-friday. Now, what about those links? How do you acquire those? Once you have created the content that the audience you are targeting craves, linkbuilding will be much, much easier, as people are more apt to link to it -- without being asked. The key to making this work is to get said content in front of the right people. That is, you need to figure out how to best share and promote your content to the people you want to link to it. For more on this, I recommend studying Paddy Moogan's excellent guide to linkbuilding, which you can find at https://moz.com/beginners-guide-to-link-building. I hope that helps! Please let me know if you need additional clarification. Christy

    | Christy-Correll
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  • John: Did you see TorontoV's most recent response? TorontoV: Thanks for your question, and congrats!

    | Christy-Correll
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  • Not putting canonical on NOFOLLOW pages makes all sense in the world, because if page has NOFOLLOW, then bots WILL NOT FOLLOW ANY links on it, including canonical link. **P.S. **If your question has been answered, please mark it as answered to prevent trashing the forum

    | seomozinator
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  • Hello, my friend. You want everything from everywhere right here and now on a silver platter with a golden rim. Such things don't exist However, Most of what you ask for is in Google Analytics. The only stuff GA doesn't have is dom related things like load times, waterfalls etc. For that part I use webpagetest.org. The have API, as well as GA does, so, you can combine them into one.

    | seomozinator
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  • Hi Geraldine A client of ours used http://www.regus.fr/ to set up an address in Paris for this purpose and later opened a real office - and a real French company - when sales increased. Regus have offices worldwide see http://www.regus.fr/country-selector.aspx so I imagine that they can help for all countries. I'll add to Gianluca's comments that Google won't be "fooled" by this address into recognising you as a French company. Google checks this through access to company registration databases rather than its own My Business listings. But there are plenty of other advantages in having a My Business listing and Paris would be a good base in France for your site (audience reach). For an e-commerce site, potential clients will be reassured by a local telephone number too. Looking at the French site, I noticed that the HREFLANG is incorrectly implemented. This is more important than the postal address. I strongly suggest you correct that Neil

    | NeilInFrance
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