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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • **Is there any SEO Benefit to submitting the Site Map to all three **variations? None at all. You have just one live site (as you should have) then just build your sitemap based on that. -Andy

    | Andy.Drinkwater
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  • Hi Rand - thanks for replying! Ok I'll do so. I already put 301 redirect in the .htaccess file but I will use the disavow tool to be sure. Cheers Marc

    | RWW
    0

  • Yes you can redirect the 3 URLs to the new product page and everything would be alright. The question to consider though, would be if you had tens of thousands of product pages and so then would need tens of thousands of redirects. If the old pages did not get much or any traffic, or just the popup URL was hardly ever visited, it might not make sense to implement the redirects. Those redirects could slow down portions of your server or site while processing those redirects. Essentially if you had a bunch of old pages that were just never useful, let them 404. If they were useful and linked to or in the index, then 301 redirect to the new page. Hope that helps?

    | Joe.Robison
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  • Personally, I'd still recommend using robots.txt to disallow all crawlers, even if more steps are taken.

    | MattRoney
    0

  • Dmitri has it covered. Have you read this article about silo links? http://www.bruceclay.com/seo/silo.htm There maybe some juice benefit to be passed through to your commercial pages.

    | ClaytonJ
    0

  • Hello Umar, I am about in the same situation as teconsite. I would suspect that the search engine will ignore the ?itok token because it's a well known URL parameter and therefore the search engines will assume that they mustn't take it into account. Or do you think, they will consider image.jpg?itok=1 and image.jpg?itok=2 as two different images? Would it make sens to specify this in the Search Console/GWT as URL parameter? Thanks for your help in advance!

    | QRN
    0

  • Hi Mirko I think the root fix, is to have a better URL setup (and not have them changing like that). This is something I think only your developer can answer, since I did not set up the site nor do I have expert hands-on experience in Magento - but I do know in theory, it should be possible. I've never heard of another eCommerce site doing it that way. If you need further help from the Moz community, let me know and I'll see if someone else can chime in! But I'd definitely try to talk to your developer about it.

    | evolvingSEO
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  • a) What does he mean by that? I am not entirely sure to be honest - but I think it's besides the point either way (keep reading) b) Can it truly just be that simple? What Andy said - nope, there are much bigger factors at play c) Can I use the same layout when some pays and just chance the button direction? d) If there is anything else you see that needs changes. I will be forever grateful. Absolutely - here's some blunt high-level advice: The design could really use some work. This could just be my opinion, but users really want to trust websites. Design can convey (or hurt) trust. The site looks old and outdated, and I'm just not sure users will trust the content, and further really enjoy and like the site. The design needs to reflect the quality and recency of information you have and the overall brand experience. Expand into other marketing channels - what else do you have going on besides SEO? You want to become a known "brand" that when people think of 'film crew jobs" they think of going directly to ICREWZ instead of Google. Be better than Google for users to find these niche listings. This might take (aside from a design upgrade), other marketing - anything - be where your target audience is - maybe that's social (instagram??), podcasts, video is a huge one - I'd expand beyond two YouTube videos and do way more there. Maybe it means also facebook ads and/or PPC.  In other words - build an audience somewhere/anywhere. You're posting just basically a feed of job listings etc on social - instead, do that only 20% of the time and the rest of the time work on building engagement and an audience . You actually have people using the site yes? Leverage all those relationships and customer base to promote your site. Maybe they have websites, blogs, channels, YouTube shows etc etc - how can you partner with them to get in front of their audiences. I'd also ask your existing customer base about problems they are having and then creating that blog content for them to help solve their issues. All that stuff - and much more I didn't mention - will feed back into your SEO success much more than scrolling

    | evolvingSEO
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  • Hey Don, Thank you so much! I will definitely give these a go, I tried the google way, and only came up with a lot of forums that were dated back in 2010, seems tricky trying to find something for psychic readings unless I'm looking in all the wrong places. I'll check the backlink profiles of my competitors and see where they're at! Thanks again

    | edward-may
    1

  • You can test this in keyword planner by simply searching for "Nike Shoes" and "Shoes by Nike". In this case, the first is searched 368,000 times monthly, the latter is searched 40.

    | rjonesx. 0
    0

  • I would also check Search Console to see if Google is reporting a lot of 404s. Maybe your site has been down some.  Also check your robots.txt and also your site for any noindex or rouge canonical links. The basic approach here is to look first at any technical items.  Is your web server or code is acting in such a way that Google cannot crawl your site or giving a signal that your pages are faulty or giving a directive to deindex them.  You do this as it is the simplest thing to check and the easiest thing to fix.  Did you have a major site change, etc. After that, you check your rankings data and your organic traffic data to look for any patterns.  Is this to the whole site, is it to specific pages.  This may give clues of what is going on.  Did it only change from Google and not from another source. You then look at external factors.  Did you lose good links?  Did you gain bad links?  Did a competitor or two come in and outrank you?  Do these traffic changes correspond with a known Google update? Good luck!

    | CleverPhD
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  • The Moz crawl report will also show 404s.  I sometimes find that different spiders may find different things.  Between the Search Console report, Screaming Frog (great investment) and Moz, you should have a nice collection of things to fix.

    | CleverPhD
    0

  • Thank you so much! I noticed the problem with the canonical when I was auditing the site. I think is this is a major issue. Google seems to be omiting that, because it is still showing inner pages in its results. We are not sure about how this can be affecting the entire site rankings, but I think it is not good at all. We have addressed that and we hope the site improves its rankings soon. Thank you again for your advices!

    | teconsite
    0

  • Its a stack of pages that follow one another down a page.  It looks like a really long home page, but there are 6 pages in my stack. You can link directly to a page and it will appear only as that page e.g. if you want to go to my rafting page. http://www.southernwhitewater.com/rafting But if you went to my home page you will see that page appear as you scroll down  http://www.southernwhitewater.com So that is what I call and index stack other people might call it and index.  Very modern sites are going this way as it suits phones and tablets as you don't have to keep opening and closing slow loading pages on your device. http://www.southernwhitewater.com

    | VelocityWebsites
    0

  • Hi Bob! Was your question answered?

    | MattRoney
    0

  • I've taken a look into the issue and it seems there is no duplication issues in Moz, so I'm going to consider all okay.

    | Sam.at.Moz
    0

  • "On the category page - we are wondering whether we should also remove the right side menus ?" Do you mean the left side menus? If so, I can give you a simple answer and I can give you a more complex answer. The simple answer is "if you link to categories and sub-categories that are not directly related to the category you are on at that time, it is at least somewhat of a distraction and dilution issue". The more complex answer is "it depends, and without a full audit, I can't answer that because there are many other factors to consider, some of which are purely User Experience, some are SEO and User Experience, some are crawl allocation related, and some are pure technical considerations".

    | AlanBleiweiss
    0