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From what I have been told, the ranking gain is less than the loss in link juice you would have by doing 301's from http to https, therefore there is no actual ranking benefit. If there was , I personally think everyone would be doing it. Like Chris says above, John Mueller said in a recent hangout,that if you had 2 identical sites in everyway and both was josling for position, then the https would take preference but personally I am waiting for ranking benefit to atleast equal the loss from 301s before I consider doing it. thanks Pete

I'd add to this that you may find the Full SERP Report in the Keyword Difficulty Tool pretty useful. There's a short video on using it for competitive research here.

Thank you Anders for your help! To answer some of your questions. We have not ran the new report with the number based system for page grades. I will do that and see where we are at for that keyword. We were previously graded A for Detroit wedding dj. I don't believe we are doing as well as we could with internal linking. What kind of internal linking strategy would you take with this page? Suggestions? External linking is pretty steady, although 90% of our high valued links, are going to the home page. As far as the competition goes and their strategy, I am not seeing them do even half of the work that we are doing. The one problem we had, was the site was blacklisted about a year ago. Some seo hack was hired and ranked the site in 3-4 weeks, but then Google cops showed up and shut it down. It took a lot of money and effort to get a clean bill of health from Google, but it has been a slow climb back out. The site has been clean for a whole year now, it just seems like we should be dominating based on our metrics and efforts, but alas we sit on page 2-3 for some of these important keywords. Any help is appreciated - Ryan

Completely agree with John. I saw a couple of cases like this one. Another important thing besides the outreach program, it's to keep all the content and continue developing it. This advertising site StarterDaily (previously Zapping Latam) had this problem with less time (a couple of weeks) keeping their rankings. Now also ranks for the "zapping latam" brand term when it shouldn't.

Hello Rosemary, I would suggest checking out the following post which links to schema markup for embedded youtube content, but there is also a great response from Tammy Wood on applying this via an iframe. https://moz.com/community/q/schema-org-and-youtube-videos Hope it helps Tim

I just wrote a better  reply so forgive me the file was deleted by hit post. But I do think this information will help you get acquainted much better with a crawl budget One thing that may not incorporate your domain however is that is not centered a external link is a content delivery or CDN URL that is not rewritten to the traditional CDN.example.com Content delivery network URLs can look like https://example.cachefly.net/images/i-love-cats.jpg https://example.global.prod.fastly.net/images/i-love-cats-more.png So you may see URLs like one shown here should be considered part of your domain and treated like a domain even if they look like this but these are just two examples of literally thousands CDN variants. Examples for this would be the cost of incorporating your hostname to a HTTPS encrypted content delivery network can be very expensive. CDN's https://varvy.com/pagespeed/content-delivery-networks.html Crawl budget information http://www.stateofdigital.com/guide-crawling-indexing-ranking/ https://www.deepcrawl.com/case-studies/elephate-fixing-deep-indexation-issues/ https://builtvisible.com/log-file-analysis/ https://www.deepcrawl.com/knowledge/best-practice/the-seo-ruler/ ( image below) Tools for Crawl budget https://www.deepcrawl.com/knowledge/events/key-takeaways-from-septembers-brightonseo/ I hope is more helpful, Thomas zv5l0VL.png CfJUjMf.jpg D5epQgb.png iXDlByk.png KXJFXFK.jpg

I'd clean up any errors that google webmaster tools says you have, Fix all 404 and other pages Check on keyword usage through out your site, make sure you link to others a few times on each page but only sites you trust that are relevant to your site. Write helpful content about your site's subject matter that will help users so they trust you further to use your service after they see the help works. Monitor your traffic and see where users are clicking once they hit your site, and adjust the user experience based on that info and bounce rates. See what your competitors are ranking and for what keywords, see about finding other keywords they may have missed, or just check to see how you could better use them on your own site. It's no longer about being better and having more links from others. It's about how legit your information and content is to what your overall site is selling. If you have a carpet cleaning site but you give reviews and info about nothing once so ever, you haven't introduced anything to the SERPs and therefor will be left behind. Content is key but helping your fellow users is the overall goal. I'm sure others will mention the many things I failed to think of at this very moment to assist you

The interesting part about your question is that the old pages never ranked, and the new pages aren't ranking either. Are you trying to rank for a keyword that's too difficult? Does your site have a manual or algorithmic penalty? Are other pages ranking on your site for different terms? You could have technical errors that are preventing the site from moving forward, or the keyword you're trying to rank for may be too difficult given the authority of your site vs the competition. Can you share more details about this situation? Without knowing the site and the target it's pretty hard to give any real recommendation. Every site with relevant content to the target keyword phrase and tuned up onsite should at least hit page 5 as long as the keyword isn't overly competitive. Would you be able to share more about this situation?

Thanks Martijn, we should be all right then. Appreciate your help!

Thanks Michael!  I thought i do something wrong but now i am sure what to do

It's best to either do redirects to pages that are essentially the same - did the blue candle have it's color renamed to robin's egg and thus got a new SKU/page? - or to build a creative 404 page that helps customers find the most common thing they look for on your site and putting a search box to help them. Here's an article about creative 404s for inspiration.

The study was looking at the correlation between the amount of HTML and higher Google rankings. Although I don't believe it's an actual ranking factor, we typically find a small but positive correlation with longer content pieces. The simple explanation being that longer content has more "stuff" to rank for, and there's a corresponding correlation to longer content and links earned, which also helps with rankings.

Thank you for confirming my thoughts. In the meantime, that's exactly what we've implemented anyway It didn't seem logical to me either - nice to have a sounding board over here.

What a great response!

Thanks, guys, for confirming my thoughts on this! I shall surely change those links and make something more useful out of them. Regards Nico

Those discrepancies would not concern me, but there are some differences between all the things you list: Total indexed: 2,360 Search Console - this is likely a reasonably accurate list of the number of pages you have indexed in Google. You could use a tool like URL Profiler to check index status of specific URLs. About 2,920 results Google search "site:example.com" - site: search is less accurate and will likely return a different number each time you do it, even if it's just moments apart. Sitemap: 1,229 URLs: these are URLs you added to a sitemap because they are priority pages you want to make sure Google has indexed and hopefully ranked. You control this number. Screaming Frog Spider: 1,352 URLs - Screaming Frog is going to start on your homepage and crawl the site attempting to discover as many URLs as possible. If you are not linking to a page, SF won't be able to crawl it. Google on the other hand may have old pages, old URL structures or pages that were linked from an external website in their index and they won't forget them. A really important question is: how many pages do you have that you want to be indexed? Is Google's index bloated with pages that you want to keep out? Figure these things out, and then try to adjust your sitemaps, noindex, robots.txt as needed.

Hi there. Well, just adding a video on a page will not attract any links. It's the same as building super cool looking office. It will make people feel better when they go in, and they might spend a little more time there, but that's it. Internet Marketing is much more than just adding a video, especially link building. If you have like a channel and you are adding videos all the time and they are awesome, you start building audience, following, brand etc., plus add awesome UX&UI, relevant text and image content, also do other types of internet marketing like social media marketing - maybe only then just putting up a video on a website will attract links (but most of them gonna be from current followers anyway). Now, I'd like to say that adding a video is not a bad idea at all, just it don't expect any backlinks by just doing so. Hope this helps.

We have used Rank Tracker for a good while now and find it to do its job very well. I think they do a free version but the paid version allows to you save reports and brand them so you can send them to your clients etc. Worth a look - http://www.link-assistant.com/rank-tracker/

Antonio is absolutely correct - in the 10th line of your homepage's code is a no-index tag. To elaborate more on his second point, the reason the page: _kaya3976.com.au/wp-admin/admin-ajax.php  _is the only one being shown, is because Google sees that there's a website, but can't actually index any visitor-intended pages - and is therefore showing your WP Login page. You definitely want that to be resolved ASAP, but I would make absolutely sure with whomever's been developing the site that there isn't a reason it's de-indexed currently.

I would recommend sticking to nofollow for company profile Social Media links. Aside from that, I would suggest using dofollow for your own Social Media links, that's if you have any. May they be sitewide or individual links on a contact page. However, it's not going to make much of an impact to your site!