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Category: Intermediate & Advanced SEO

Looking to level up your SEO techniques? Chat through more advanced approaches.


  • Hi! If with meta tags you mean Title Tag and Meta Description, the ideal should be to localize them in order to answer better to the peculiarities and cultures of the people living in the different and diverse country markets you are targeting. Because a British users does not think the same way as those living in the USA, and even more of those ones living in Hong Kong or In Geneva (apart that they use a different language). Localization will surely improve the CTR of the search snippets. Said that, I strongly suggest you to implement the hreflang annotations too, in order to be sure that Google will show the correct version of your site to each geotargeted market.

    | gfiorelli1
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  • Hi, are you still having this issue? And did you see my questions above? We'd love to help you out.

    | Christy-Correll
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  • Panda is about so much more than the quality of one page. It is about the overall quality of your site. Regarding category pages, these are ok to have indexed. But, some sites have thousands and thousands of category pages in the index that will never get clicked on on a Google search. This can IMO be an indication of low quality for a site. I only want to have Google index pages that they are very likely to show to searchers. I don't think that anyone can really answer your question with certainty because again, Panda is about overall site quality, not one page.

    | MarieHaynes
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  • Good luck with that! And i will share one little secret. If you need to grow from 40 to 60 you need links from domains with DA above 70. Because that domains will be counted higher for growing. As i said before how you get them is another story. PS: I may sound little bit rude but i'm faced similar problems and i working to get links, traffic grows. Meanwhile DA falling. Strange world.

    | Mobilio
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  • Hi Laurean, are you able to share the site that you're looking at? It would be much easier to give you an answer if I could take a look. Alternatively, if you know any similar sites that have the same issue, I can look at that example to begin with. Craig

    | CraigBradford
    1

  • A noindexed page can still accumulate and pass link equity, although results vary on whether or not some of that link juice "evaporates" along the way. I'm inclined to agree with Chris, though, that there's probably no need to noindex a page that redirects to a page that you do want indexed.

    | RuthBurrReedy
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  • Hi primemediaconsultants! Did this get cleared up?

    | MattRoney
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  • Umar, What do you think about the all-in-one-schema.org-rich-snippets Wordpress plugin? Can you share whether you've used it and, if yes, whether you'd recommend it? Thanks!!

    | DonnaDuncan
    1

  • Site map http://d.pr/f/1ewi4 sitemap http://d.pr/f/1iCrc image sitemap http://d.pr/f/1iCrc

    | BlueprintMarketing
    1

  • You're very welcome. OK, so if we can see that the drop happened May 20, 2014, then there is a high possibility that Panda has affected your site. We can't always say that with certainty though. I remember the week following that date, I had three separate sites that came to me saying that they had been horribly hit by Panda. One of the sites had done a redesign and launched May 19. The redesign changed all of the title tags and the urls, so it was not Panda's fault that they dropped in rankings. Another site had also redesigned and the developer forgot to put the Google analytics tracking code on the site. So, rankings didn't change but it looked like traffic plummeted. And the final site had accidentally noindexed 90% of their site. I'm not kidding! Still, a big drop on May 20 (give or take one day) means that there are on-site quality issues to address. While it's never wrong to audit your backlinks I'd spend more time reviewing on page factors. When Panda first came out I spent a lot of time looking at thin and duplicate content. While that stuff, especially thin content is still important, there are a LOT more factors that go into Panda. I firmly believe now that Panda is Google's way of figuring out what users prefer seeing. As such, I focus on three things: Improving technical SEO. Removing or vastly improving thin content. (And yes, redirecting to an appropriate page or category page is fine.) Figuring out how the site can be the best of its kind for users. This involves looking at competitors' sites with a non-biased eye and also looking at analytics data to see if there are pages in the index that users are not happy with (i.e. they consistently bounce or spend very little time on the page compared to others.) Here is more on my approach to Panda: https://moz.com/blog/have-we-been-wrong-about-panda-all-along Best of luck! Marie

    | MarieHaynes
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  • It's important to remember that Google in general takes canonical tags as more of a suggestion than a rule; they may decide that another page deserves to rank instead. Take a look at the version of the page that ranks: does it have more external or internal links pointing to it? You may be able to build up your canonical page by directing some additional link juice that way. If it's all the same to you which version ranks, it might be easier to just take the hint and make the ranking page the canonical page; otherwise, it may take some time to build up those off-page signals to get that version to rank.

    | RuthBurrReedy
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  • Hi Glenn, Assuming you're on IIS7, I think these are the steps you are looking for: http://technet.microsoft.com/en-us/library/cc732930(v=ws.10).aspx. I strongly recommend you test the redirect configuration out on a test server first if you don't have a great deal of IIS experience. George @methodicalweb

    | webmethod
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  • I've been watching some large sites, and I've seen some pretty crazy things around the 14-17th, with most sites seeing the biggest impact in ranking drops on the 16th. It was clearly an update, but I can't find reliable info on what exactly it was - probably because it affected a small niche of sites. Does your site receive a lot of traffic for local terms by chance? My working theory is another update to local search results. (Trying to show more companies that work in that area, possibly with more local packs.) The reason I'm thinking local is because it was the biggest shift in rankings I've seen in a long long time, and tools like Mozcast didn't pick up a big change. There are so many possible combinations of local terms that it's nearly impossible to track even a small set of keyword + city terms. Anyway, I've seen about the same as you - a big drop for some key local terms, followed by a slow and steady recovery. The results looked pretty bad when the update was first made, so maybe Google realized it wasn't a good update and has rolled some of it back. Of course this is all just speculation. I'd love to hear what other types of terms people have seen ranking decreases on.

    | Carson-Ward
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  • Hello Taysir, I don't like the suggestion of trying to rank for similar searches. That smells like "bait and switch", and would probably lead to poor user-engagement metrics, which would eventually harm your rankings across the board. Creating demand for new products and services is always a challenge. You have to get out of the pattern of thinking about keywords and start thinking about personas and topics instead. You'll be writing very early buying-stage content for each persona. This is content designed to drive traffic from people who might be interested in what you have to offer, but don't know about it yet. Here are some examples without me really knowing enough about the product to give "real" suggestions: Persona: Style Focused Samuel Interests: Fashion, style, celebrity culture, music Topic Idea: The Footwear Style Guide for 20016 Details: Contact publicists and send free samples to celebrities and athletes. Show pictures of celebrities, fashionistas and others pushing the trends of footwear. One of the several different "trends" to look out for will be your clients' innovative shoe product. Publish this on a shoe/footwear or fashion blog if you can. Persona: Price Conscious Carroll Interests: Family, budgeting, jogging Topic Idea: Saving Money on Kids' Shoes Details: Kids wear out and grow out of shoes constantly. Here are a few ideas to keep kiddie footwear expenses from breaking your bank. 1. Once-Upon-a-Child... similar stores. 2. This "innovative" shoe product that will lasts for years, guaranteed (again, I know nothing about the product so...). The idea is to introduce them to the product and brand by means of addressing their interests and concerns. If you get them to your site, offer a freebie, discount, premium gated content, or something else worth providing their email address for. Step 1 - Identify the audience segments most likely to be interested in this new, innovative product.Step 2 - Create an audience persona for each of your major segments (2-3 typically). Include things like what they are interested in; where they currently go online to read, watch, socialize and shop; who influences them online; etc... Step 3 - Write content that both addresses their needs/interests while at the same time featuring this brand and their new footwear product. Preferably, publish the content on a site you have identified as a place where this segment hangs out online (e.g. Jogging forums, fashion blogs...) to reach an audience much bigger than you would by publishing it on your site. The content should try to get them to the site though - usually by peaking their interests for more information, or offering them something of value. Step 4 - Collect their email address when they come to the site. Step 5 - Nurture them to a purchase over time through email offers (premium content, discounts, freebies...) If you need to create demand for a new keyword search, just use it in the content, press releases, etc... and over time some search volume should start to creep up. In the meantime, don't let that keep you from driving qualified traffic to the site with persona-based topic research. Good luck!

    | Everett
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  • Great -- very thoughtful answer. I've been using restaurant, organization, and LocalBusiness schema. I'm thinking it's prudent to focus on event based schema for most of the restaurants needs.

    | Anti-Alex
    0

  • Thanks Peter...Greatly appreciate your help! Much appreciated!! Have a great holiday.

    | brian720
    1

  • I also have the same question but it is not the knowledge graph. If you search for "domain price" you'll note a price table extracted by Google from a website shown above the organic search result, which is very strange to me: https://www.google.co.uk/search?q=domain+price&oq=domain+price&aqs=chrome.0.69i59j69i61.3119j0j1&sourceid=chrome&es_sm=93&ie=UTF-8 Anyone know what this is? Organic or sponsored? How do they extract information like that? I mean that website is not even ranking high. Best, Corrine

    | E_F
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  • You can do that.  No problem.  It will be best for wholesale customers. My comments are designed to be best for retail rankings.  If my connections to wholesale customers are poor then I would use your method.  If my connections to wholesale customers are strong them I would do what's best for retail rankings.  It is simply a matter of choice.

    | EGOL
    1