Google + and Schema

[Anti-Alex]

I've noticed with a few of the restaurant clients I work with that Schema isn't contributing at all to their SERP -- their Google + page is.

Is there any way to have more control over what Google is pulling to help make UX better? I.e. showing photos of the restaurant without a logo, etc.

[Malika1]

In my opinion, a lot of it depends on the query you are using, authority of the websites and how long ago the implementation was done. Google+ gets triggered easily because it has become sophisticated over past some time and Google is really after promoting Google+. Google+ being a place where people could a review, this makes it an important tool for people to use and Google to display the reputation gained by the businesses.

Would you mind telling what Schema has been used by you? When did you implement these codes?

For restaurants type of business, Google+ for sure will get triggered because it gives information like -

• Location
• Reviews
• Helps with Maps
• Shows inside view etc.

I would only expect Google+ and Schema, both, to appear after some time. However, if Schema is providing the same sort of information that Google+ is offering, then there is literally no point of difference in terms of information displayed on search engines.

I believe, if there are some events being hosted at the restaurants, that information can be displayed on search engine using Schema as this cant be done using Google+

Reviews, maybe there is a clash going on between your Google+ reviews and reviews from the website. Or maybe Schema isn't recording reviews efficiently on the website. - Just some possibilities.

[Anti-Alex]

Great -- very thoughtful answer.

I've been using restaurant, organization, and LocalBusiness schema. I'm thinking it's prudent to focus on event based schema for most of the restaurants needs.