Category: Technical SEO Issues
Discuss site health, structure, and other technical SEO issues.
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Mobilegeddon Help - Googlebot Mobile cHTML & Mobile: XHTML/WML
As far as I know if your pages pass the "mobile friendly test" - they get the label "mobile friendly". If you check https://www.google.com/webmasters/tools/mobile-friendly/?url=http%3A%2F%2Fwww.billboard.com%2Farticles%2Fnews%2F1481451%2Fravi-shankar-to-receive-lifetime-achievement-grammy => it's considered mobile friendly so it is ok for the mobile update If you change your user agent to mobile and do a site:billboard.com you can quite easily identify the pages that are not considered mobile friendly (you should see them in WMT as well). If these pages are important in terms of search traffic, you might consider to create a mobile version of these pages as well. Don't really understand the point of the redirection for the Google bots - your system should normally send all mobile devices to the mobile version. Googlebot will identify itself as mobile device so should be redirected. There is no need to make specific redirects for the bots. I would try to focus on the performance on your pages - the score from PageSpeed insights is not great (for mobile/desktop) - https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fwww.billboard.com%2F&tab=mobile Desktop version is loaded in 8sec (http://www.webpagetest.org/result/150429_4Q_15JQ/) - mobile fully loaded in 20sec (http://www.webpagetest.org/result/150429_S8_15QW/) - so there is probably some room for improvement. Having the mobile friendly label is the first thing, but if your site is slow to load the user experience will not be great and this can impact your rankings for mobile (regardless of the label). Hope this helps, Dirk
| DirkC0 -
Schema, aggregate ratings and trustpilot
Okay, but I would just like to follow guidelines, in case Google spots it
| eyephone0 -
Why has google stopped showing one domain and switching to showing another that points to the same website?
I agree with Patrick and dirk, you making trouble for yourself. Decide what domain you want and 301 redirect to it. Use the logic, if not prefereddomain, then perfereddomain, rather then trying to detect evey domain.
| AlanMosley0 -
Should Sitemaps be placed in the sub folder they reference?
By giving me that link you indirectly answered my question so thanks! A Sitemap file located at http://example.com/catalog/sitemap.xml can include any URLs starting with http://example.com/catalog/ but can not include URLs starting with http://example.com/images/. Having all my sitemaps in a /sitemaps/ folder meant that each of those sitemaps could only include URLs beginning with example.com/sitemaps/. I moved all my sub-sitemaps to my root (similar to how wordpress does it) so that they cover the scope of my entire site.
| Giovatto0 -
Help on Rich snippets
Hi Ravi, To check if the rich snippets appeared in the results I checked in google using site:urbandazzle.com - for the screen copy I did the following quary: "Devnow Bar" site:urbandazzle.com (not quite the typical search request your normal customers would type) Hope this helps, Dirk
| DirkC0 -
Lost 24 places with one keyword
First of all David, I would wait until the next refresh before making any decision on what could / couldn't have caused this. The MOZ tracker might have just caught the SERP in the middle of a bit of a Google dance, so it may return to where it was originally. If not, then we can look at other alternatives - it certainly doesn't sound like changing the page title as you suggest, could do this. Cheers, Andy
| Andy.Drinkwater0 -
Changing URLs
Hi Thomas I would try it with a few products to see the effect in analytics and search rankings. Keep track and records (consider version control) of where your backend is right now, so if you have to revert, you can quickly. There are some things you need to consider when changing URLs, especially on a grand scale: Make sure you pay attention to eCommerce optimization Here is a great resource from KISSmetrics Create a strong URL map Here is a great URL Mapping resource from Google Canonicalize your URLs Use a canonical tag on these new and old URLs to reflect the new URL as what you wish to rank You can learn more here Update your sitemap.xml Update your sitemap xml and also submit it to your WMT and Bing WMT Correct all of your internal links to reflect the new structure Consider using relative URLs If you want, find your high quality backlinks using Moz or Majestic Reach out and ask them to reflect the new URL structure Consider https if you haven't already https is now a ranking factor - since you are collecting information from users, this is something you should consider If you do these redirects correctly, this shouldn't be a huge issues, as Google will pass 90-99% of link equity. Keep track of your rankings and traffic in Google Analytics and Moz. Watch carefully and be in touch with your web development/SEO lead (if you have one) throughout the entire process. Hope this helps a bit! Good luck!
| PatrickDelehanty0 -
What should I consider before setting up a sub domain?
Subdomains are seperate from your root domain SEO. I guess that you do not want search engines to discover the new site? Deploy a noindex tag on the site to make sure that it is not indexed in the search engines. However, if you place it in a subfolder on your site (e.g. domain.com/site/) I will affect the overall impression of the site from a search engines perspective. You could take a look at the Moz guide about domains (it could help you understand the difference in subdomains and root domains in respect to SEO): http://moz.com/learn/seo/domain
| renehansen0 -
Meta Keywords - Should I define them myself
Actually I believe the "most correct" answer to this is - do not use meta keywords if your main search engine is Google. If you are trying to rank on Baidu, 360, Yandex or other search engines it may help you (but don't overspam.) The generic advice of "don't do it" disregards the possibility of optimising for other engines as most English-speaking work is done for Google. Otherwise, agree with the two other answers you've received. Just be aware of your goals and you'll be fine.
| MattAntonino0 -
Handling of Duplicate Content
Obviously Dirk is right but again you will lose the opportunity to rank in search engines from the related key phrases and if you have played around with real estate industry before, you will have an idea about how difficult it is to rank and what are the advantages of ranking for that particular term. In my opinion, duplication on page works like when the page is 60 to 70% identical to another page on the website and this is exactly what is happening in your case. I do agree the fact that you cannot change the descriptions but you can actually add the section on the page that explain more about the property. A custom box where you can include your custom written content. I agree it’s a lot of work at your end but at the end of the day you will get a chance to rank well for those important key phrases that can offer you great amount of conversions. Just a thought!
| MoosaHemani0 -
Site Search Box
You need both parts. The top is a script that belongs in the of the page that has a search box and the other is the actual markup that goes around the search box. There is no time to implementation to live. You can check any errors on your markup within Webmaster Tools though: https://support.google.com/webmasters/answer/2650907?hl=en That should point out if anything is implemented incorrectly.
| katemorris0 -
How to make my good sub-page rank ahead of my generic home page?
I see you on page 2 so at least you're moving up. Here's what I would suggest. Take out clothes drying rack out of your meta title and save that for the other page. That shouldn't be there anyway. You sell "laundry equipment that is handsome and strong," and your home page supports that with wringer washers, clotheslines, clothespins, etc., and not just drying racks. Also it appears to me that you are focusing on drying racks on your home page. Your reviews are about drying racks and you say "We are very proud of our laundry drying rack and other products." Why not just say "we are proud of our laundry equipment." If you're afraid of losing the rank you have, I wouldn't. You are on page 2 behind Target, Bed, Bath and Beyond, Amazon, etc., etc. What do you have to lose? At least test it. You can always put it back. BTW: There is a typo in one of your reviews: "clothes frying rack." I'm not sure as it stands it's a good review. I see this all the time with home pages cannibalizing subpages and have my own discussion going at http://moz.com/community/q/home-page-cannibal. The solution to yours seems a little more obvious than mine. Let's hope!
| katandmouse0 -
Subdomains or Subdirectory for multisite SEO structure?
Hi, Rand did a Whiteboard Friday on this topic (http://moz.com/blog/subdomains-vs-subfolders-rel-canonical) - and also answered a question quite similar as yours (http://moz.com/community/q/moz-s-official-stance-on-subdomain-vs-subfolder-does-it-need-updating) => advice would be not to use subdomains but rather to use subdirectories (which corresponds with the advice Tony gave you) rgds, Dirk
| DirkC1 -
Slowly recovering from algorithm penalty
hi thanks for the reply I also believe panda may have hit the site.. do you think just removing this kind of content is good enough to rank the site better.. we have gone to the extent of removing pages we found high duplicate ratios.. hoping that will help.. also we are merging page content to make them larger, more in-depth rather than multiple pages for small subtopics.. cheers Ram
| Direct_Ram0 -
Google displaying "Items 1-9" before the description in the Search Results
Hi there, thanks for your question! Has it been answered? We'd love an update on this issue, thanks!! Christy
| Christy-Correll0 -
E commerce SEO
Quite a generic question. IMO this forum is best used for specific questions/issues you may have. You'll engage the community much better with specific queries.
| SEO5Team0 -
Stop Words and keyword optimization
"how to create stuff something" (some people would pick this because they think that the absence of "in" makes for better keyword optimization) "how to create stuff in something" (I pick this because in addition to sounding better to the user it might be clicked more, and being clicked more, in my opinion, is more valuable today than keyword optimization. Why? Because google is pretty good at getting the keywords from your article into the title tag but getting people to do what you want them to do takes much more finesse. )
| EGOL0 -
Old pages - should I remove them from serps?
Since the campaigns are no longer available, I assume that these pages are no longer useful to the visitor. In which case, just put a note on the landing page that says "This offer is no longer available, but you might be interested in ...." In this case, the URLs remain in Google's index. Alternatively, you can remove the pages from the server and 301-redirect each URL to your current campaign(s) if that seems more appropriate for the user. Because of the redirects, Google will eventually remove the URLs from their index. In terms of SEO, the goal is not to lose any link equity coming from backlinks to those landing pages. If you simply use the URL removal tool, you'll lose any value from the backlinks. As Chris says, the canonical tag is relevant to duplicate content and not this type of situation.
| LauraSultan0