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I think it depends on your business, but it's not just about promoting yourself and posting endless tweets etc. - you need to build relationships and target the right people - get involved, help people out, comment on how you enjoyed something they posted, if you genuinely did, and if it's relevant to your market. If you just post everything from your sites to your StumbleUpon profile, for example, why would anyone follow you? If you post other interesting content that's relevant to your websites, with occasional posts to the best content on your websites, then I reckon that's a better tactic.

If the app isnt accesses by search engine crawlers, then it would not have an SEO benefit. Yet it would be beneficial for Traffic for sure. If the app is also hosted on a website or mobile site it is beneficial for seo.

My memory is actually very bad.... but subjects like concrete pumps and expanded aggregate get my attention.

I believe that the answer depends upon two things....  1) the goal that you have for this content... and ... 2) the quality of content your writer is producing. A) If your goal is to spread a message then you should syndicate like mad giving the content, publishing the content and promoting the content  to everybody everywhere who is willing to share it or distribute it. B) If your goal is to get some links then what you do depends upon the quality of your content. i) if the quality of your content is "best-on-the-web" in your niche then post it on your own website only and promote in channels that do not require you to give the entire content away.  These include stumble upon, reddit, slashdot, digg, twitter, facebook and more. ii) if the quality of your content is less than "best-on-the-web" then improve it and do the above iii) if the quality of your content is really bad then the best thing you can do is give it to your competitor to post on his site

1. How can I gain on the domain authority front? (more diverse links?) I believe that the authority of your domain is more determined by who is linking to YOU rather than if you are linking to a few blogs in the sidebar. 2. Should I no-follow the links on their blog so they don't have hundreds of pages with the same links (most internal) on there site Why not just remove those links from the sidebar of the post and category pages.  They would still display on the blog homepage but not on the many pages inside.  If you have wordpress this can be done by defining an alternative sidebar for those pages.

Do you have a link to that post? We've been noticing the same thing on our domain and it's got us worried as well.. Thanks! Andrew

It's about keeping short and making it sound good & trust worthy. A suggestion would be millerinsurance.com   you are selling insurance   or another approach would be some idea that could become a brand ex:  myinsurance.com make a brand out of the domain name. As a guru here at SEOmoz said a domain name is only useful for [exact match] so unless you have floridainsurance.com you have to think the other way what people are searching make a brand out of that and work out seo to reach 1st position for optimized keywords. millerbenefits.com  - are people searching exactly that? if yes you're going to have a slight advantage but if no it would be the same as   millerinsurance.com where people can remember your site from the first 5 sec on it.

Decide what topic you can blog about.  If you want to blog about widgets then go out there looking for widget blogs.

When link building, try to create an even and natural distribution of anchor texts.  Supplement your distribution strategy with anchors that use you domain name and brand as these types of links are most commonly allowed by webmasters and appear natural.

There is a very clear line in this regard. Yahoo directory does not charge to be added to their directory. They are charging to review your website. They have specific standards. They do not accept all sites. If your site passes the review you are included in their directory. If your site does not pass, the fee is non-refundable and your site is not included. That is the line which Google permits. If a site charges and any site which pays is included, that is not acceptable. If a site charges and any site which is rejected receives a refund, that is not acceptable. Yahoo and BOTW are two examples of permitted directories where a fee is required to be added. BBB and other organizations charge a fee to be accepted into their organization then, once accepted, you receive a listing in their directory. That is accepted as well.

Thanks.  I'm certainly familiar with DMOZ and Yahoo, as they have the highest DA.  Haven't seen BOTW, so I'll check that out.

I agree with the two responses you've received already. If you have good content, you'll want to put it on landing pages on your site. then seek to find (some will find you) sites that will link to your good content/landing pages. This is a much better way of doing things then seeking sites to submit your content to. Duplicate content issues and Panda really make this type of process outdated. I a firm believer in keeping your good content on site.

I really like Joe's response. I would focus on his second recommendation to have the content added to important landing pages (your commercial pages), then 301 the resource page/s to the landing page/s. Or, you could follow Joe's first recommendation and seek to add good 'llinkable' content to appropriate landing pages from here on in. You have a 'good' problem here and if you go about handling the link equity properly, your landing pages will become your authority (resource) pages.

I have heard multiple reports recently of spammy backlinks hurting a site. Seems Google is more willing to penalize a site for bad linking practices.

You would determine the quality of a site based on all the normal factors. If you have a URL to share I would be happy to take a look and share an opinion on it's quality.

Hi Lewis, Thanks for your answer. Yeah I watched that Whiteboard Friday (on Friday actually) and it was pretty interesting, however, correct me if I'm wrong but that was talking about rankings of your own site? I'm reffering to linking to such sites? Would those links be completely useless? Could they drag us down in the rankings? Or would they be better than nothing (we only have a handful of links at the moment)? Regards, Ash

Hi Geoff The link below contains an article which may be of interest about when it is best to use one over the other. http://www.whitefireseo.com/site-architecture/subdomain-or-subfolder-post-panda/ However I agree with EGOL's response. Hope this helps.