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Category: Link Building

Chat through link building best practices and outreach techniques.


  • An author who is an authority for a topic area should have a site that is THE BIBLE for that topic. When your client's work is viewed on another website some of those visitors might visit your client's site to obtain more information.  So instead of displaying duplicate your client should have additional, supplemental, more detailed, case studies, examples. Knock their socks off. Use the satellite content as invitations to view more and impress them when they arrive. =============================== There is nothing wrong with linking out to examples of how other websites are helping her spread the word about her expertise or her message.  The problem that might arise is that these other sites might be more powerful and her content on their domain might outrank her for important income-producing keywords.

    | EGOL
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  • Read this: http://www.seomoz.org/beginners-guide-to-seo Also, as part of your subscription, watch the webinars. Also there are TONS of link building tactics in SEOmoz. You can spend days. You may want to buy the MOZCON video bundle to accelerate your process.

    | Francisco_Meza
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  • I agree with the advice to build more content - but consider mixing-up the content types. You can start with one quality article of 600-1,000 words and 2-3 related keyword phrases (plus links to your destination page); use that as a starting point by posting it on your blog or a quality article site, and pinging it. Then, using that article as a base, you can create and post other types of content, like a video, podcast, Power Point deck, with imbedded links. Each of these content types may appeal to a different slice of your total audience, and have their own advantages in getting some rankings. You can promote these on social sites to get some buzz going. A catchy graphic that picks up on a popular meme, and points back at your content, could certainly generate buzz/links, as suggested in this recent SEOmoz blog post:  http://www.seomoz.org/blog/how-to-use-memes-to-build-easy-backlinks-traffic

    | DonB
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  • I think you are all going off topic, if someone wants to keep going down the same path then let them. Anyways to answer your questions I've been looking at Link Authority and LinkVana. I won't vouch for them as all these networks could be targeted next, but if you have seo clients who don't pay you top dollar then I would use these link building sites. At the end of the day you and they pay for what they get. But yes I also agree with everyone else here about using these services, eventually they will be found and you will be caught out. I've been google slapped and panda slapped, its not pretty. So short term go with these sites until you find a better way.

    | upick-162391
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  • Yes, you are essentially talking about Brand Building. The kind of efforts and initiatives you are talking about will bring different kinds of links, mentions, citations from all over the web including but not limited to Press Releases, Links to Press Releases, Blog Mentions, Blog Comments, "maybe" a Wikipedia page etc etc. It's very difficult to put a dollar value next to all this work, but if that's not the concerns, by all means go and do it. It does help in Brand Awareness/SEO which are technically directly related in my eyes. Don't try to target too much of "Anchor Text", that's the only caution I would like to recommend. All in all, you are on the right track. Do stuff that makes people/websites talk about you and link to you.

    | NakulGoyal
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  • I would agree with the above as you can really get some good buyer orientated traffic. This tool can help you find forums related to your keywords = http://www.soloseo.com/tools/

    | jtay123
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  • In my opinion you are fine when you are targeting individual the 3 keyword examples you laid. It's very similar to if I had a website about Toyota Camri. The homepage is where I might target that keyword, but then I might have a separate page for each year/model, so 2000 Toyota Camri, 2001 Toyota Camri and so on. No issues here. The issue would be if from the 2011 Graduating Class page, you are linking to another page with 2011 Graduating Class as the anchor text. That would be more of an issue. Does that make sense ? I hope that helps.

    | NakulGoyal
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  • Cameron, If you can obtain those links and have it appear natural on quality relevant sites, it is as good as a guest post. Just be careful and choose wisely. It works, no matter what anyone tells you. Let's be honest here.

    | applesofgold
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  • Maybe if you want to link to other adult sites, i dont know, it may then be a benifit.

    | AlanMosley
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    | blacey
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  • i would not look at DA, i would look at relevance and local. Matt cutts has said that they should be local or relevant and that they should not accept just anyone. If they should have a high standard of review and suit some purpose rather then just a site full of links. A site that lists businesses in texas or lists businesses in the auto industry would be a a good place to get a link if you have a auto business in texas.

    | AlanMosley
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  • Your home page is always going to rank best, if you have keywords that are simular then you can optimize on one page, if not then give them a page each. The rule is dont make your page un-natural if you cant optimize for a keyword without upsetting useability or without makeing text sound un-natural then you need a new page

    | AlanMosley
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  • There is no "easy" way to build links. We all wish there was an easy way to build links, and I am sure you are looking at all the blogs on the web wondering how on earth you can get on one. My best suggestion is if you don't like writing is to outsource some of your content writing. There are tons of freelance sites out there with good writers. Then simply think of a good topic to write on. It might cost you a few bucks each article, but for me it is so worth it. Then all you need to do is go to http://myblogguest.com/ and find a blog to post your article on. It's not very hard. So using this process it is not very time consuming and I would say fairly cost effective.

    | ianblair44
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  • I would use "brand +Broad Keyword" as anchor text and in my opinion you should be safe but seo is a art not a science so do what you feel comfortable with.

    | DavidKonigsberg
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  • You'd be surprised. Quite a few forums where I contribute allow followed links, however you cannot set the anchor text. The text of the link is your website address. Google+ allows you to have followed links from your profile to other sites, which is cool, I think it uses rel="contributor" or something.

    | blacey
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  • I have used some sources where it costs $200 per 950+ word article.... ...and they are all ranking well. Remember, quality doesn't come cheap.

    | RankSurge
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  • Thank you syed! ^_^

    | LeeAnn30
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  • Sometimes you do want to get links removed if you suspect they are hurting your site. Richard Baxter wrote a great article today about how to determine the quality of your backlinks. https://seogadget.co.uk/bad-backlink-checking/ Unless you've suffered a penalty, it's usually easier just to build up more good links than worry about the bad. As for SEO SPYglass, to be completely honest, I've tried the free version of SEO SpyGlass, and although I can't say anything negative about the service, neither did I feel compelled to upgrade to a paid version. That said, I appreciate Olga's comments. I'm not here to promote SEOmoz or provide product comparisons to a competitor. As an SEOmoz employee, We're both certainly biased, and truth be told, I've heard others say good things about SEO SpyGlass. (but of course, I've heard a lot of people say great things about SEOmoz. You should try out both the SEO SpyGlass free version, and sign up for the 30 free trial of SEOmoz, and see what you like best. Hope this helps. Best of luck with your SEO.

    | Cyrus-Shepard
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