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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • The right question should be: what solution is the best one for my business when it comes to International SEO. For instance, if you are already present in the country, or if you analytics is saying to you that there is a consistent and persistent traffic from a country, then it could be a great idea creating a localized site using a ccTld. If now, a subfolder can be enough... but, then, I would try testing the real response of those markets with specific landing pages. Subdomain would be my third option, but - in the case of site with very complex architectures, they can be a great option, because replicating the IA of a news site (for instance) in a subfolder can be a sort of suicide.

    | gfiorelli1
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  • If you are using SEO by Yoast to create your site map there are settings under the SEO -- XML Sitemap. --  then choices on what to exclude.  I would try exclude some of these. If that is the case and you make the change in Yoast, check your robots.txt file to see if the change in reflected there also. If you check some other websites robots.txt file you can get an idea of how it should be set up.

    | ChadEisenhart
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  • I would suggest to put your resources, content and efforts on the main site, so that it becomes an authority in this domain of bins in general, because not all people now the differences that you as an insider knows. so if i search for bins then i would find all the resources in one place, and google will eventually see that there is a lot of resources in one place regarding this subject matter, and the people who want to link to your site naturally will find that your site has real authority in this domain. concentrated efforts will always win over diluted efforts.

    | akramsabra
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  • In Webmaster Tools, go to Crawl > Fetch as Google and fetch a page on your site. What response code and HTML does the spider see?

    | OlegKorneitchouk
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  • Hi There, Simply re-ordering your content is not going to make it any more unique. I've seen mashing up content help sometimes (depending on how trustworthy the site is) but changing the order of the same phrases doesn't add to the uniqueness of the page. Honestly, the results probably aren't worth the time required to do this. Good luck! Geoff

    | GeoffKenyon
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  • You are welcome. Hmmmm.. don't know about Yelp, I've seen others using 303 too, but still 302 seems to be the way to go.

    | FedeEinhorn
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  • Hi Kurt, I agree, just wanted to get some feedback before i proposed it to the development team. Always good to go in that room with some back-up knowledge. Thanks, Ryan

    | RyanCrawf1984
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  • Oh yes absolutely I hadn't caught that. That will certainly help you rank better but you should be sure that this is the branding you want. Branding may be the single most important aspect of your company, so lock it down and roll with it. Good luck!

    | jesse-landry
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  • Anthony, If those pages are important pages or you can say, do you have targeted main keywords on this page? then it will affect. If they are just contact-us form pages or similar like that, then it won't affect. Google can understand these kind of pages very well. So don't worry. It will not affect but also it will not give you any benefits too. So it would be great if you can add some unique content on those pages. some how It will help you.

    | CommercePundit
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  • I don't know of any 'magic' ratio, but surely you should put nofollow on all user generated links? That's kinda what it was invented for. Normal links (or 'follow' if you will) should be used for linking out to sites you can personally recommend to your visitors - either the sites offer additional insights that your content cannot or doesn't cover, or it corroborates what you're saying (e.g. linking to a government resource or wikipedia). Does that make sense?

    | CommT
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  • Thanks Takeshi, Some useful insights there which we are looking to implement into our strategy. On the more technical side, is there a way of discounting copied information (specs etc) from our searchable content so that we are not penalized by Google for duplicating content?

    | robmarr789
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  • Craig and Dan, Thanks so much for the specific suggestions. I put this thread on the back burner, and just now noticed it had new responses. I wish I had checked it earlier, but thanks a lot. This info is really helpful. Ruben

    | KempRugeLawGroup
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  • Hi my friend, if you look at the cache of the URL you gave: http://www.thinkdigit.com/top-products/Laptops-and-PCs/top-10-laptops-124.php  ::::  Click Me You are actually looking at the source code of the following page: http://www.thinkdigit.com/top-products/Ultrabooks/top-10-ultrabooks-153.php To confirm this, look at the meta data in the source, it says Ultrabooks. Now comes the issue where the rel=canonical implementation is incorrect on both the pages as they both point to themselves. Check out the source code of both the pages. Their rel=canonical attributes point to themselves. So as per my original explanation, Google is showing the cache of /top-10-ultrabooks-153.php for top-10-laptops-124.php which is the actual issue at hand. So when you look at the source code of cached page, you are actually looking at the source code of /top-10-ultrabooks-153.php page. Best, Devanur Rafi

    | Devanur-Rafi
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  • Thank you Patrick The answer definitely help me understand and look at it differently. Greatly appreciate your response.

    | flcity15
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  • http://googlewebmastercentral.blogspot.com/2010/06/crawl-errors-now-reports-soft-404s.html above is some of the ways to fix soft 404s. But the easiest might be to deindex and not have Google Webmasters crawl the members area. Unless its important for you Hope this helps

    | vmialik
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  • Hi Charles, Do you mean that your client has more than one physical location, or that they have a single physical location and would like to rank for more than one city? If the former, then standard practice is to have a landing page for each physical office, optimized for that city with the complete NAP and unique text. The Google+ Local page and citations can then be tied to this page. If the latter, then you can't build a Google+ Local page or citations because these require a physical address within a given city. Instead, common practice is to build city landing pages that showcase your work in that city. You can back this up with linkbuilding to these pages, if possible. You can also work on other efforts such a Social Media outreach to audiences in these cities. Video marketing can be a big help, too. Basically, your options depend on your business model. Does this answer your question? Please, let me know.

    | MiriamEllis
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  • Hi Madlena, would you mind providing more details? Thanks, Christy

    | Christy-Correll
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  • I agree with Extimaseo, it's your own personal preference. Somehow I would use the noindex in this case instead of the canonical tag, because you are able to add a unique description later on.

    | Martijn_Scheijbeler
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  • Buon Giorno, Thank you for all your answers Ciao

    | Nightwing
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  • I am struggling with the rel="canonical".  If each product had its own product PDF then it would be easy to use the  rel="canonical". However, some of the PDF manuals cover somewhere between 200-300 products. The only difference between some of the products is the physical size (like televisions i.e. 32" vs 37") so the same manual covers all the products within that range.  I am guessing using the same PDF manual for so many products is a duplicate content issue, but sadly they are really useful for users.  Maybe I could put all the pdfs on the product category pages. That said the MOZ tools are showing that we only have 200 duplicate pages out of 250,000, which I think is good. I agree with Mike, a summary of the PDF, FAQs and how to guides would be an advantage. I've already started adding this information for some of the more popular products but we don't have enough people to write content for every product.  A smaller site would be a lot easier. Anyone got any ideas? @Dave - thanks mate

    | DavidLenehan
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