Category: On-Page / Site Optimization
Explore on-page optimization and its role in a larger SEO strategy.
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Variations and Rankings
I think Andy is on the right track, with the caveat that Google needs a little help in the general meaning department. So, one easy way to do that is use Moz's on-page grader for whatever term you've selected... that best describes the page and is hopefully not too difficult and has a little traffic.Just to make sure Google has enough clues as to what this page is about. Over time, you will find that the page hopefully gives you traffic for all kinds of related terms... not just the one you graded against. Like everyone else, I have pages with top terms that supposedly are good for no estimated traffic, yet dozens of terms contribute hundreds or thousands of visits because they're all in the same general neighborhood. Plurals and what not don't change the general meaning which you have helped Google fully perceive without getting spammy.
| 945010 -
Blogposts and Google Rankings
In these blog posts you can link to your homepage using the anchor texts that include the targeted keywords. This is known as internal linking and is also one of the many ranking factors.
| SorinaDascalu0 -
What is the best way to optimize industries served pages?
Do you have separate pages for the services? If you do I would optimize like this: abcwidgets.com/industries/durable-goods - for "durable goods" (industry name) abcwidgets.com/industries/durable-goods/service1 - for "service1" (service) But if you don't think optimizing for industry name is worth, then yes, I would optimize for primary service + industry name. The order depends. I decide that based on keyword research. Most of the times it is best with this exact order, "primary service industry name"
| SorinaDascalu0 -
URL advice
I agree with Peter. That's the perfect answer to your question Kevin. Changing the first part of the URL is not a big thing, you can easily get it done. Thanks
| Ratan0 -
Xreflang
I would try to go with these HREFLang tags, if your environment and structure is set up right for this I'm of the view that this will really help new countries where you'll launch as you have the 'ability' to direct some of your authority their way via these tags. You have something similar for your sitemaps, where you can also point at the different languages for one page. Besides that I would put all my money and efforts on promoting your content and building up an authority in every single country.
| Martijn_Scheijbeler0 -
Internal Duplicate Content/Canonical Issue/ or nothing to worry about
You are welcome!
| SorinaDascalu0 -
Redirecting to new domain
This. Get a crawl of your site using a sitemap, Screaming Frog or something similar - then direct those old URLs to the most relevant new ones. This is simple enough with a SF export and then a bit of Excel manipulation.
| MattAntonino0 -
How to find google indexed pages
I think what may be happening is that you said you're looking in Google Analytics for it but the steps say to check Google Webmaster Tools.
| MikeRoberts0 -
Google index text that I can not find
Brother, I am sorry but I don't see anything that says 'Right' or 'Left' in the current Google cache. Please copy the following and paste it in Google to find out: cache:www.billigste-internet.dk Let me know if you were able to see 'Right' or 'Left' Best, Devanur Rafi
| Devanur-Rafi0 -
XML sitemap latest best practices?
Yes you can not force indexing it is always up to the search engine. In a small site a sitemap is next to useless really. sitemaps help the search engine find and decide what to crawl. in a small site with all pages linked its going to find them anyhow. in a large site it could be a good thing to show what has changed, where to find new links and maybe pages that are not linked.
| AlanMosley0 -
I want to improve our client's website structure, so he gets more traffic locally. What advice do you have ?
Hi Ben'J, As Peter has remarked, the community can't make specific suggestions without actually seeing your client's website. It's perfectly fine if you can't share this information, for client confidentiality reasons, but the advice you'll get here will perforce be generic rather than specific. If your client is running a local retail shop, then your efforts for them could include: Ensuring that you are optimizing the tags and content of the website not just for product/service terms, but also for the city name in which the shop is located. Ensuring that the complete NAP (name, address, phone) is in the website footer and on the contact page, encoded in Schema markup. Using Schema markup for a testimonials page to begin publishing user generated content in the form of testimonials. Creating an ongoing content development plan which showcases not just products/services, but also local geography. Linking the website up to a Google+ Local page for the business. Building citations for the business on appropriate third party local business directories and review platforms. Other forms of marketing including social outreach, linkbuilding and video marketing. The website plays a major part in local rankings, and thus, local traffic. Ensuring that the site reflects not just what the business is and does but WHERE it does it is extremely important. You want neighbors to immediately recognize that this is a local business, serving the local community, and the imagery, text and overall optimization of the website must be organized to reflect this. Hope this helps!
| MiriamEllis0 -
Re-naming pages without affecting SEO
I disagree with mrcensorious and Dubs: I highly doubt that taking the time to change all of your URLs will be much of an SEO benefit, plus, changing URLs always brings a dip in traffic. Your current URLs are not so incredibly long that they're difficult to understand or share, and you already have keywords in them (I'm assuming they're in the "page" and/or "pagename" subfolder). As Google has been getting smarter, we've seen it place less and less emphasis on keywords in URLs and their structures, so my guess is, this would minimally help SEO right now (if at all), and probably wouldn't help in the future. Add on to that, whenever you make URL changes, you will always see two things: A temporary dip in organic traffic, as search engines see the new URL as an entirely new page and haven't attributed all of the links from the old URL to the new URL yet. A permanent dip in organic traffic, because 301 redirects don't seem to pass as much authority as a direct link. We never advise that our clients change their URLs unless they're going through a site redesign anyway and have to change them. So, I recommend you leave things the way they are!
| KristinaKledzik1 -
Scrolling Javascript News Ticker messing up Anchor Text.
Yes it is the News Ticker you provided the link to. To be fair I don't understand what is happening with my anchor text and it may have had nothing to do with the news ticker now I look at it. All my anchor text within my site now seems to be "HOME" at the moment! However, I am very grateful you pointed out the ticker is OK.
| Peter24680 -
Show or hide content in responsive design
Hi, it will be interesting to hear other feedback on this also, but in my view just spend time building the responsive site and making it work well for various sizes and don't spend time on the specifically mobile site. This blog post at Distilled may help too: http://www.distilled.net/blog/seo/responsive-web-design-distilledlive/ Peter PS. Following on from my reply on this earlier, it may be helpful to you to see the video that Google's Matt Cutts published about Responsive vs Mobile sites for SEO on this today. Click the link below. watch?v=D03wRb4s7MU
| crackingmedia0 -
Wordpress sitemap url problem causing WMT errors
I would suggest checking your permalink structure. Go to Settings>>permalinks. I typically use the custom structure and just add /%postname%/ . If you are using a custom structure make sure it is correct. That being said, After visiting your site I don't even see a "bands page" so you might want to also go through your source code and and see if there is an old link that didn't get removed. I found one today on a clients site. It was in a slider. So i just removed the link from the slider itself. Good luck hope that helps
| NateStewart0 -
International SEO (USA & UK)
Hi Max So do you need an individual site map for each country subfolder as well as hreflang, or either or (since you say or) ? Should subfolders be of the format /en-us/ & /en-gb/ etc ? Any resources you recommend for finding the right way to deal with IP sniffing or not ? or preferred alternate solutions ? Many Thanks Dan
| Dan-Lawrence0 -
Multi channel product descriptions & dupe content issues
Thanks for commenting Jen, The seller is the manufacturer so yes. Strange one since they (manufacturers site) should and probably will rank higher since the established brand and descriptions been live for a lot longer than on Amzn, but Amazon likely to rank well too due to authority and with time as you mention extra content via reviews etc etc Hence presume fine to simply copy and paste description from manufacturers website into manufacturers amazon descriptions. Since site should rank better and Amazon will differentiate over time with reviews etc ? cheers dan
| Dan-Lawrence0 -
Magento Layered Navigation & Duplicate Content
I'm not sure if you guys found a solution to this but I've used Mageworx with my Magento sites and it seems to handle everything I need. I do have to do some Mod-rewrites but nothing too much for a developer to handle.
| JoshAsteteWebFullCircle0 -
Should a keyword be optimized on One page only?
Hi Akram, In your case, you can still optimise other pizza+bag keywords on other pages. For instance, just say you wanted to optimise a keyword like "pizza bag new york", you could target this then on another page. Though you should make sure that the words "pizza", "bag" and "new york" on in the title and H1 tags of that webpage and on no other pages. Content on that page should also include those words. The overlapping keyword though is obviously "pizza bags", a word that would then be shared on multiple pages. There are two things to say about this... firstly, this is one of many reasons why generic keywords are never a great idea to target, secondly, to signal to google that the page you have designated for "pizza bags" is really to be targeted, you should then have a good onsite linking/offsite optimisation strategy... this would involve using "pizza bags" in the anchor text of links where fitting and relevant to do so. For links to the pizza bags new york page, you would use the anchor text "pizza bags new york" in moderation and where fitting and relevant to do so. This will signal to google which page is the best page to rank. All the best!
| Gavo0