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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • 1. So I guess I'm okay with it, right? It is okay to use different term and do not repeat keyword on title tag and meta description. Yes 2. Title tag or meta description? Because on your response, you bold "Blue Fountain Media" on meta description. I have my company name Cordate on meta description. So should be okay right? I would use the company name in the Title tag of the home page. But yes you will be okay with it in the meta description. So what do you suggest? Should I edit the text on the slider so it becomes H1? But the thing is it is sliding. Is it okay for SEO? Or should I add H1 before slider or just remove the slider? Yes (I don't like sliders but partly for that reason) if you are going to use a slider add a H1 make sure its stays the same See **https://yoast.com/opinion-on-sliders/ ** This is the best slider if you ask me Soliloquy if you are going to use one. All the best, Tom

    | BlueprintMarketing
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  • Hi again JS, I think it's great that you continue to evaluate your platform from all perspectives and evaluate its strengths/weaknesses. Many times, a platform can do a lot of the basics well, but fall short on the details that differentiate us from our competition. For example, opencart may do the basic SEO requirements well, but not include ecommerce microdata (schema.org) which have a high impact on our search listings. You can do a lot of harm/good with the robots.txt file - like deindex entire website (probably not a good thing) or block certain directories (your /product issue). I would gain some deeper knowledge about what you can do with the robots.txt file and how you need it to perform for your business.

    | Ray-pp
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  • Hi again Catinas, I would say that, ultimately, worry less about SEO and more about what's best for visitors/customers. Especially because Google tends to think like a potential customer, so if you stick with that in mind, you should be OK. That being said, as a gamer myself, I think the best method would be to keep your content dynamic. Also, is the article you mention actually useful for customers, or is it really only for SEO purposes? Because Google's becoming more and more savvy with its algorithms, and you may want to rethink that particular strategy. Good luck!

    | Lumina
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  • I agree with all of the comments above. Your homepage is going to be a hodgepodge of keywords and phrases that catch people, and from there I tend to agree with the one keyword per page thought. If your website is only 10 pages deep, optimizing for 200 words is going to be a little crazy. If your website has 2,000 pages and hundreds of products, it's a little easier. We are still writing content for Google & for Customers. I personally think we have to aim at our customers more that at Google. There are a few things to take into account for keywords, and in my opinion this part of SEO is pretty similar to good old fashioned marketing and in the big picture you are looking at short-tail vs. long-tail marketing. I'll give 2 examples. So let's say you sell coffee. The short-tail keywords for this would be the generic keywords that every coffee company on the planet is using. Coffee Beans Coffee Cup Dark Roast Light Roast Etc. Long-Tail keywords are obviously more specific. French Dark Roast Coffee Flux Capacitor Blend #88 How Much Caffeine Should I Drink to Optimize My Website? How Many Cups of Coffee are In The Great Lakes? The difference being as follows. Short term keywords are generic, all encompassing. You will be competing with everybody and are going to be much more difficult to optimize for. The long tail keywords are much more specific and although not searched for as often, will be easier to optimize for (generally) and if someone is searching for something as specific as "Flux Capacitor Blend #88" I tend to believe they will probably convert into a sale/lead. Odds are if your writing good solid content for your website the short tail keywords are probably on there anyway! That coupled with Google's Hummingbird update have really changed how I optimize a website. Keywords are still vital for research, but I will ask you this question. When was the last time you searched for one or 2 words? So I would personally pick about 30 keywords maybe a mix of short-tail & long tail. As you progress from there you can add to the list as you climb the ranks!

    | HashtagHustler
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  • Yep, those are all good points! Intergise - sounds like you are on the right track, so best of luck and keep us posted.

    | xerox432
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  • Hello, We would be pleased to do the SEO for your eCommerce Webshop. We have a very talented pool of SEO experts and have helped several ecommerce businesses to get on a Top rankings on Google, Yahoo and Bing. Please reach us at hardeep@dotlineinfotech.com or 02 8115 8934

    | dotlineseo
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  • It really want have that much of an impact. But one thing to consider is Google has mentioned in the near future they are going to start giving search priority to sites that use https. If you could keep it, you would be ahead of the curve.

    | LesleyPaone
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  • Hi there If you can add "noindex,follow" to those pages, then yes that would be an ideal solution.  I'd double check your pagination code just to make sure it's done properly, but I have seen pages with paginations/different canonicals be indexed before alongside the original in the past (canonical code is a suggestion, not an instruction like a robots command). One thing I'd recommend doing is do a search for your paginated URLs with the "info:" search parameter, eg: info:http://www.abc.com/jobs-in-delhi-1 If the search result is your original, main page, eg: www.abc.com/jobs-in-delhi - then I see that as a good sign that Google is following your pagination code and so while they might be in the index, they're treated as pagination versions of your main page and so you will avoid anything like duplicate content etc. But, to be absolutely sure, I think adding "noindex,follow" is a good idea. Hope this helps.

    | TomRayner
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  • Thank u alan! I'm again at the first position by adding 20% more text with keywords and writing "Updated at 2014"

    | Italianseolover
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  • Well, you have a few options.... oDesk is an example of a great resource. It's basically an online marketplace to pitch projects overseas. They have a few systems set in place to make sure the person is actually working as opposed to checking Facebook or answering Moz questions all day. eLance essentially the same thing as above. Started out more design heavy as I remember it and more US oriented although that may have changed. Craigslist, Glassdoor, Monster, SimplyHired.com- Search for SEO Consultant, SEO Manager etc. What you have laid out are pretty simple SEO upkeep, as far as stuff like title tags, redirects, anchor text etc. and MOZ is an amazing program to help you find all of those things, the problem is getting someone to actually utilize MOZ in a way that helps you. Moz in the hands of my father, is a really cool program that looks nice and makes some really nice email reports that he forwards me numerous times a day. Moz in my hands, becomes an actual tool that can be manipulated. And trust me when I say, I am a peon in comparison to most on these boards. The problem with the SEO industry that I am a part of, as well as the Graphic Design industry, as well as Social Media is that everybody is either The Best, #1, Guarantees Results, or something like that and in turn can't perform, and ends up giving the rest of us a bad name. At the end of the day, you will have to find someone who you trust, or go with an agency. LinkedIn is a great resource. The power of referrals is pretty amazing. And honestly these forums from what I have observed are pretty amazing too. I will leave you with this... You pay with bananas, you are gonna get monkeys.

    | HashtagHustler
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  • Hi Issac, Keyword cannibalisation is pretty much exactly that. This is why it is important for pages to be as unique as possible. The two below are sort of a similar thing, except the first one refers to linking to your key pages from a product page by way of a short sentence that has a link with some nice on-topic anchor text leading off. On your product pages, have a text link back to the key page that isn't the crumb-trail. You can also do this from other pages closer to the homepage Internal Links to your key pages -Andy

    | Andy.Drinkwater
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  • Hi, Thanks for the response. My apologies for the impreciseness of my language, but I was trying to describe a unique situation, where the client has or wants to create a "destination" page on their website for a specific keyword but also ultimately push traffic onward to the signup page, which sits on their corporate app server and a completely different domain. In a perfect world, the form would be on their "destination" page (which would make it a true landing page) but I don't believe that is technically or bureaucratically possible. Not looking for a lesson, just some insight on whether Google would reduce the SEO value of the "destination" page for ultimately directing traffic elsewhere. I don't think it would as long as the "destination" page was buttoned up with good structure and quality backlinks. But again, looking for confirmation or thoughts to the contrary. Ultimately, I think the client is looking for me to give him something to go back to his management team and argue for development resources to put the form on his "destination" page. I can think of plenty of reasons to do it from a process and user experience perspective, but nothing really from an SEO rationale.

    | infoblue
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  • Dropped you a PM with some specifics Adam, but isn't looking too healthy. -Andy

    | Andy.Drinkwater
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  • Thanks Tom (and also Sanuel) I had hoped this was the case. Cheers!

    | bendyman
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  • Keep in mind that Domain Authority is a Moz metric, and not something that is used by the search engines to help judge a site. We try to approximate what the search engines value, but doing things solely to get an increase in DA without adding real value to the site isn't going to be of much help in the search engines. Things to look at in addition to Moz metrics are: are your clients making more money from your efforts? Are they getting more leads? Are more people visiting their site? Are people staying longer? Has the conversion rate increased? Are you making their phones ring more? Those are also quite important metrics.

    | KeriMorgret
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  • Thanks for your reply! True! In the next update we are removing the company's name as we need to restrict the title tag to 70 characters. Thank you all!

    | sanchitmalik
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  • Google is pretty good about deciding what URL to index within CMS based sites. If you have already set your canonical pages, the next step would be setting them in Webmaster tools URL parameters, and blocking them from being indexed in your robots file.

    | David-Kley
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