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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • A lot depends on how much competition there is for those keywords. If you're not ranking, it's either because you haven't (a) given it enough time to see your rankings go up, or (b) you haven't overcome the strength of your competition for those keywords. First I would take a look at the pages you are trying to rank for and make sure that they are highly relevant for your keywords, contain helpful information for your target audience, and are optimized onsite (on-page SEO). Then I would just focus on creating link-worthy content around your keywords and post on social media and other blogging sites, sharing your link back to your main content. In turn, you'll hopefully get others to share your content, helping increase the number of backlinks that are pointing to the pages you are trying to rank. Just remember to focus on user experience and optimize for both your users and the search engines, not just the search engines. I hope this helps.

    | ZenboundSEO
    0

  • I found this useful for blog topic creation - https://moz.com/blog/generate-100-blog-topic-ideas-in-seconds Hope it helps you too.

    | PeacefulConquest.com
    1

  • Few things more I'd try to troubleshoot the issue: Trying to do edit slug using "quick edit" and "edit" See if the same issue is for all posts or just one specific post Also, the slug will not update until you click Update button on the Edit Post screen. If you click on Permalink then edit, that will allow you to update the slug, then hit OK, but when you click on OK that will not update the permalink.

    | PeacefulConquest.com
    0

  • From 40-50 characters are enough getting a look in search engine, you must have already few info about ranking as I know. I found one simple look site that is: http://amazeinvent.com/ having not what you think.

    | seotoolshero02
    0

  • DA is not a ranking factor but it is a nice metric made by Moz to help us get an idea how we're doing compared to our competitors in terms of quantity and quality of links. So having a higher DA doesn't automatically mean you should rank higher than your competitors. Also, since the EMD (exact match domain) update back in 2012, sites can't rank better just because of the keyword in the domain name if their site authority and optimization isn't great. My main suggestion for you would be to acquire more backlinks with "dental emergency" as the anchor text (making sure they are linking to the correct page on your site, of course). Obviously, don't over do this and build hundreds of links with exact match keywords in the anchor text but don't be shy about it either. As an example, one of the owner's of my company has a personal site and I asked him to change the anchor text of the link in his footer to our company's homepage from "Nozzle" to "Keyword phrase - Nozzle".  After Google recrawled that page, our rankings jumped up 10 spots. To be fair, I'm aware that jumping 10 spots while on page 3 is different than trying to go from #4 to #1 though. My point is to not be afraid to use exact match anchor text sometimes. Also make sure that your page that is ranking #4 also has internal links from other pages of your website pointing to it with the keyword in the anchor text. Test out things like moving that phrase to the front of your title tag and even trying to get it in there twice if at all possible. These will be tests and can be changed back if your rankings drop, so don't be scared to test. Pay attention to your CTR as well inside of Google Search Console to make sure you don't drop in CTR because of the changes too. Also, test out adding that phrase more times in the content of the page. Good luck!

    | Nozzle
    0

  • No you don't need to change anything. In-fact, you actively DON'T want the HTTP sitemap to be feeding Google a list of HTTP URLs, which I am sure you are trying to steer Google away from. Only feed Google the HTTPS URLs, delete the HTTP sitemap from search console if you can so that it doesn't keep flagging false positives, and feeding Google bad (insecure) URLs

    | effectdigital
    0

  • Yes this tool will tell you everything you need to know to rank. If you check out the guy behind the tool his name is Ted Kubaitis and you will see he is the real deal. It is an advanced tool but it can be used by average SEO people it is just some of the info at times is a bit daunting. You can pick up decent discount codes too. Google 'Cora SEO' and you will some codes for 25% off for the lifetime of the product. There is now a weather report 'similar to other major players' which tells you about Google updates but the difference here is that you can see almost immediately what the update was. If you are serious about SEO you should have at least tried Cora. *disclaimer - I am an affiliate for this tool. Here is an independent piece on Cora https://www.searchenginejournal.com/correlational-on-page-seo-tools/299303/

    | derekboothseo
    0

  • You've probably already figured things out since it's literally been over a year since you posted your question, but here's what we're currently working on - We're using Article as the basis for the schema we're adding to case studies, and including the following: Headline Description Publisher Name Logo Date published Date modified (if applicable) Image URL - canonical URL Article body Award Mentions associatedMedia We've been toying with finding a way to try to incorporate exampleOfWork and workExample, but don't feel like it's quite the right fit. Depending on the content you've got in your case studies, there are loads of great elements to work in from the Article type. Where did you end up?

    | Danieljacobree
    0

  • That very much sounds like, for some reason Google has gone from viewing that particular page template as "decent, worthy of rankings" to "ok, will rank if I can't find something better". One thing I am wondering, if you have been hit by this: https://moz.com/blog/google-review-stars-drop-by-14-percent ... which is also related to this: https://webmasters.googleblog.com/2019/09/making-review-rich-results-more-helpful.html Specifically where they say "Self-serving reviews aren't allowed for LocalBusiness and Organization. Reviews that can be perceived as “self-serving” aren't in the best interest of users. We call reviews “self-serving” when a review about entity A is placed on the website of entity A - either directly in their markup or via an embedded 3rd party widget. That’s why, with this change, we’re not going to display review rich results anymore for the schema types LocalBusiness and Organization" It seems as if 'something' existed on your product detail pages which Google was valuing highly, which they no longer value at all. Thus you aren't seeing complete drop-off, but a high correlation between declining (or removed) results and pages utilising that feature Basically self-hosted reviews and some embedded reviews 'no longer count' towards Google rankings (at all). The news broke in September 2019, but I wouldn't be surprised if the roll-out was more recent. Moz posted that they noticed movements on Sept 24, which is very nearly November. As we know, these types of updates tend to slowly crawl across Google's query-spaces, it's not often true that everyone gets hit at once Maybe your site is just in the late batch

    | effectdigital
    0

  • Hi Ryan, I'd recommend focusing on the intent of the search and whether your conversion page satisfies that intent or not. If it does, then go for it. However, if the conversion page doesn't satisfy the intent, you'll see the new page drop in rankings. An alternative would be to leave the current page as it is and add a call to action and internal links to your conversion page for the segment of readers who are interested in the service.

    | WebQuest
    0

  • I don't think there is a specific number to work with. I would advise you to: 1- Focus on the customer and provide the links that make the most sense to be on this page keeping in mind the products you offer. 2- Check what other websites within the same space are doing on their pages. Hope that helps

    | WebQuest
    0

  • Where are you starting your crawl or check from? If you are staring from http://www.example-link and you have SSL configured, then naturally you will be redirected to https://www.example-link - if that's the case, you can reconfigure your tools to start from the https version of your website and see what's happening then. You should also check all your internal links and see if any of them are pointing to the http version and then update them all to the https version. This should sort out your http to https chains.

    | WebQuest
    0

  • That's what I would do! I'd also keep scanning implementation with Google's schema tool to check for errors

    | effectdigital
    0

  • Internal links should be on the same page, for the most part. The exception, like Emily, said, would be if the link is unrelated and you want them to come back to the original content (e.g. opt-in landing page linked from a blog post). External links in a new tab!  For example, this is a link (opens in a new window)  And External Link ( Visit Website )

    | Saqibssheikh
    0
  • This topic is deleted!

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  • i use it but its not enough . check it  here

    | rhesti328
    0

  • The technical term is a Digital Millennium Copyright Act. There's a bit more info on this page to get you started: https://support.google.com/legal/answer/1120734\. It's been a while since I've filed one of these but let me know if you run into trouble I'm happy to help. Also, I'd only use this as a last option. I'd still reach out to the company and see if they will no index the other site. Best of luck

    | JordanLowry
    0

  • Wow, thank you all for your insights. I really appreciate the feedback. I have not been removing the primary key phrase the page is optimized for. However I have removed the business name which also is a key phrase. For years my title tag formula was “key phrase | business name” ie. Las Vegas Wedding Chapels | Vegas Weddings. Using this example what I’ve done is kept Las Vegas wedding chapels dropped the post ( | ) and Vegas Weddings (business name) to utilize those extra character spaces for a more enticing title tag to increase click through rate. In some cases I may have dropped the Las in Las Vegas to also create more space. Questions: 1. Any additional feedback with this new information? 2. What do you think about the potential for google seeing the initial formula as keyword stuffing even though it is the business name? Vegas Weddings happens to be one of the most searched keyphrases. I am not certain that the average positions actually dropped as a result of these changes. It may have been related to a big misfortune we had with google my business listings earlier this year.  I will look even deeper into this to see if i can make more precise conclusions from the statistics. Either way all this information is highly valued. While Im on that topic, does anyone actually know if the search console/google analytics average position stat does or does not factor in the organic placement within google my business? Thank you all so so much!

    | leslieevarts
    2