Schema LocalBusiness for multiple store locations

[kbm3]

Hello,

I want to add LocalBusiness mark up to our store pages.

I recently read this article https://moz.com/blog/structured-data-for-seo-2

One piece of advice I wanted to confirm is this section:

• It might seem counter-intuitive, but organization and LocalBusiness markup should only be used on the pages which are actually about your business (e.g. homepage, about page, and/or contact page).

I am working on an e-commerce site that has multiple stores and a store page for each. Currently there is Organization Mark Up (with the head office contact information) on every single page.

Am I right in saying that we should remove the Organization Mark Up from every page except the homepage, then add LocalBusiness mark up to each store page with the relevant contact information for each store?

Many thanks in advance.

[effectdigital]

The steps you have suggested seem correct to me. You are right not to plaster your whole site(s) with the specified schema, as it could lead to rich-snippet spam penalties. The homepage for each store makes the most sense, you could also include the contact pages if you wanted to

[kbm3]

Thank you for your reply.

Just to clarify, there is only one website with multiple store locations. e.g.

www.onlineshop.com/Glasgow-store

www.onlineshop.com/Edinburgh-store

So, I will have Organization Mark-up on the homepage www.onlineshop.com

Then, I will have LocalBusiness Mark-up on the store pages listed above?

[effectdigital]

That's what I would do! I'd also keep scanning implementation with Google's schema tool to check for errors