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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • I always include the site name in the title. It will also help from a brand search perspective for people to click through to your page.

    | Kelly-Anne
    1

  • You need to share your website. If you want to show publicly, you can send me as private.

    | Rajesh.Prajapati
    1

  • Thanks. That's the most well-conveyed answer I've been given for this question.

    | Cabaretti
    0

  • The simplest solution to fix this quickly is to go to the .htaccess file, add a rule of 301 redirect from http to https, and then it should be good. The .htaccess file has more priority than redirects in the site code, so it will be referred to first, before the 302 redirect takes place. Alternatively, you could check the site code or add-ons, the Cpanel configuration or even CloudFlare (if you are using) Daniel Rika - Dalerio Consulting https://dalerioconsulting.com/ info@dalerioconsulting.com

    | Dalerio-Consulting
    1

  • Not a problem!

    | effectdigital
    0

  • That depends on your prior setup and backlink distribution. If most of your backlinks are connected to the pages which you moved, then those links will now be pushed through redirects (if you even did those). Depending on your deployment that could potentially disturb some of your rankings. In reality, when you make larger structural changes like this, you often plan for a small dip in the hopes the the efficiency / UX boosts will cause the pages to rise higher than their previous level(s) of performance. A lot of SEO is long-term thinking, making small concessions for larger future gains. Sometimes when you just add to a site without moving or removing stuff, the gains seem more immediate - but that doesn't seem to be the position which you are in

    | effectdigital
    0

  • Hi Ken, While you might be able to not see any issues with this when you would implement it I would say it's far from recommended. In the end, you're basically then telling Google that all internal links can also not be followed. So if you would, in the blog post, link to other internal sources you wouldn't pass any value around from there either. Martijn.

    | Martijn_Scheijbeler
    0

  • That makes sense- we definitely are not ranking higher than Hubspot. I've installed the Elementor plug in to WP so it's easier to build and navigate. Thank you!

    | MerlinLaw
    0

  • It depends on where the URLs are getting the traffic from. If the traffic is coming from clicks on the sites where the backlinks are located, then you're good. If the traffic is coming from google searches, then it will depend on a case-to-case basis, but generally what will happen is that some of the rank of the pages with the canonical tag will be transferred to the page where the canonical tag is directed to, and while their google traffic might decrease, the traffic for the main page should increase.

    | Dalerio-Consulting
    1

  • Hey Daniel and Mazen, That clears things up, thanks a lot !

    | AdoBike
    1

  • I'm also getting a flag from Moz that my website is keyword stuffing. I've reduced the number of keyword mentioned on the webpage to Moz recommended 15, but the alt text, file names, page titles are contributing to the keyword stuffing Avenue South Residence

    | oxidants
    0

  • This may be a little bit outside the scope of the original question, but another use for hreflang tags is when you only have a single language, but localized content in different countries. So, for example let's say you have web sites/pages in the US and Australia. Both are in English. But you differ the content for each market. In that case, you would use hreflang tags to relate a similar page/site between the two countries. "en-us" and "en-au". I realize that's not exactly what the original post asked. But adding this info to what has already been answered.

    | seoelevated
    0

  • From my perspective, this may be a very good strategy, and not a problem. It depends why you have 4 landing pages though. I see you linked your site, but I'm instead going to answer more generically, at least in part since I don't read or speak the language of your site. Let's hypothetically say you sell a type of day planner. And you've optimized your product page for the query "day planner". But you know that your day planner is highly relevant to teachers, personal trainers, doctors, and lawyers. You might want 4 very specific landing pages, targeting phrases like "day planners for teachers", with content on those pages which resonates with and helps teachers to understand how your one day planner would be great for their needs. And a separate page for the personal trainers, and for the doctors, and for the lawyers. Your product page might rank best for "day planner", but one of your landing pages might rank best for "day planners for teachers". And I think that's a valid strategy. As opposed to trying to get one page to rank well for all 4 of those audiences, which may also be a valid strategy. I've seen each of those strategies work, in different situations. It very much depends on the competition around your listings, and how they are targeting the audiences (or not), in terms of which is a better strategy (one page with multiple targeted queries, vs 4 pages with individual targeted queries).

    | seoelevated
    1

  • No index wouldn't be the best practice, especially if there are links pointing to that page. I would 301 redirect them or let them 404 off. 404 isn't always a bad thing. Its quite useful for getting rid of poor preforming content and unwanted material. You could always combine the old with the new and just 301 re-direct the old URL Hope this helps

    | Colemckeon
    0

  • There is no big difference between optimizing in general and your case. You have to be sure that there is no Cannibalization. So be sure you decrease the optimization of your homepage. And of course you have to: get both urls crawled.  Otherwise it couldn't be possible (but you managed that allready) its a hard move, Search Engines need to see the new content well linked, and finally understand, that the content is gone frome home Link from home to the new page, just to show where the new page is It is hard because the homepage is easier to rank. But it doesn’t make sense for all your keywords. Also means - it is harder to rank with you new service page.  Whatever made you rank on 6-7 is maybe not enaugh for a new sub-page. Make it faster, more useful everything to provide the best answer.  Get some natural Links may also help I had the same thing 2 or 3 years ago. Fact is, the new Page is finally in Top 3. It just took a few weeks (so it is possible). I did everything to make pretty clear where the stuff is gone. But the homepage (linking with exact match anchor to the new page) is still in top 5.. The content is less good optimized or better, just gone to the new page. It somehow looks like google doesn’t want to forget.  Ok the User will find the link, maybe that is one reason.

    | paints-n-design
    0

  • I'm not worried it will hurt SEO. I just wondered if it will actually have any benefit and whether it would be more beneficial having the H1 tag not in the logo and as a standard H1 tag?

    | DVLighting
    0

  • Each case is different.  That said can give you some general rules we use.  If the Brand name is short ie 6 characters or less. We use Brand in all Title tags.  - ie | Brand If long - some Brands 2-3 words we always use Brand on Home Page, Contact Page, privacy pages etc. Product pages - often go with the product only.  Then after that we just look at individual pages and determine what is best for the consumer and search engines. Hope that assists.

    | ClaytonJ
    0

  • That makes sense @Nick! Thank you for thinking along!

    | RaoulWB
    0

  • i did this without a proper 301 redirect... it affected me badly..  pages where i rank the posts really dropped..  you'll need to do a proper 301 redirect... rankings would drop a little bit . but it would  boost up late on  . .

    | kiingugo
    0