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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • All of those factors are important. You should be determining the focus keyword for each page on the site, and then make sure that your url, page title, headlines, along with your meta description, alt tags, image names, and overall page content are working together to optimize the page for the chosen focus.

    | irapasternack
    0

  • Laurie It should be clarified that Moz's Domain Authority, while a really solid metric, is not the metric Google has or uses. And domain authority can have a few artificial quirks. So I would not be alarmed at all. That said - can you explain where you are seeing the two different number? I see a Page Authority of 39 for both http and https - and I see a domain authority of 27 for both http and https. Now, even IF Moz has two different numbers for http and https, again, this is not what Google is doing, it's just an approximation. Setting a canonical from https to http is just a band-aid and I would not recommend that approach. I would recommend having a site-wide 301 redirect so if a user lands on the https version of a URL it redirects them to the same version of that page on http. Or vice vera, whichever version you are prioritizing. I have to respectfully disagree with Dmytro and Robert - as mentioned, Moz's metrics are not Google metrics - and the best action here is always to prioritize http or https with redirects.

    | evolvingSEO
    1

  • Here you go - https://springmerchant.com/bigcommerce/how-to-add-home-page-banner-your-mobile-templates/ I believe this should help

    | Matt-Williamson
    0

  • I totally agree on the focus thing in general - it's not helpful to act with PageRank in mind when it comes to layout decisions etc. But: For large websites (e.g. 100,000 pages and up) crawl rate, indexing and rankings of deeper parts of the site depend heavily on the internal link graph. Taking a deeper look at the internal link graph gives us a lot of useful information in these cases, does it? Now: Think of links sitting in a template that gets used on 50,000 pages. A little change here is likely to cause quite a difference in the internal link graph. For example I've run PageRank simulations with both models on a smaller website with only 1,500 pages / 100,000 links. For many pages, the little difference ends up with 20-30% more or less internal PageRank - for these individual pages, this could be crucial for crawling, indexation and rankings. Still not useful? Since moz runs it's own iterative PR like algorithms: How do you guys handle this with mozRank / mozTrust? Which model leads to better correlations with rankings?

    | doctecs
    0

  • As per David above you can also use OpenSiteExplorer to delve into a competitor/relevant sites links to see which are passing the most value. This is great if you are trying to find relevant pages that are linking to your competitors and that will also be of benefit to your own site.

    | TimHolmes
    0

  • I found http://litextension.com/woocommerce-migration-tool/bigcommerce-to-woocommerce.html allows to migrate products and categories SEO URLs and migrate 301 SEO URLs of categories and products. It can a solution to keep ranking power.

    | Nayotanguyen
    0

  • Hi Florin, It's a bit difficult to say, because this is a big topic, and there are many things you have to do in order to get the links working. You're doing the right thing on the website – your links are correctly formatted – so you need to focus your attention on the app. There are no independent guides I can recommend you, because the specification changes quite often, so you really need to work through this page and ensure that your app has followed all of the guidelines. Secondly, if you haven't already got Android Studio you should install it, and then test the links in there. You'll get more detailed error messages on specifically why a link might not be working. Android Studio's link testing tool is described here. Even if you still aren't entirely clear what the problem is, you'll at least have a specific error message from Android Studio. You can then post the error message to a programming Q&A site like Stack Overflow, where you're more likely to get specific advice that'll help you solve that error.

    | StephanSolomonidis
    0

  • Thank you for your reply! No, each page is not for a specific part. We upload the whole car, with photos and some car information. Yes one page equals one car that's being sold for parts. If I add 3-5 words to the title, then the title is too big! The phrace "car parts" in greek alone is 28 characters (we have a terrible language for internet optimazation! :P) But you got me into thinking and maybe I will target a spefific car part for each page, even if the page itself is not only for one part e.g. door or engine. But that will give me more flexibility and also a more spesific keyword targeting. So insted on using "Car parts" at every title. I can rotate through "doors", "engine", "gearbox" etc, and add a decription in the page that we have much more parts for that model.

    | Johnlock1
    0

  • Hi, This question asked several times in this community. I'm sharing few of them https://moz.com/community/q/improve-page-authority-or-domain-authority https://moz.com/community/q/how-to-increase-page-authority-3 https://moz.com/community/q/steps-to-improve-page-rank-and-domain-authority Hope this helps. Thanks

    | Alick300
    0

  • What about going in and hard coding the canonical tags?

    | JordanLowry
    0

  • Dear Martijn, many thanks for your kind reply! I now feel more confident we are in the right direction! Riccardo

    | Riccardo80
    0

  • Thanks John! I checked a few Etsy category and item pages and found the og: tag. Great answer and I'm glad you found this interesting and useful.

    | znotes
    0

  • Thanks Robert, I am talking about scenarios when our site has two pages coming up in rankings results but the first one is less relevant than the second. It sounds like the ideas in the Moz article from 2010 are still true. The search results are appearing in a particular order because the search engine is getting more powerful signals from the less relevant page for one reason or another and we need to intelligently dissect the content and ranking signals on both pages to understand what might be happening. Thanks!

    | NicheSocial
    0

  • You can try following <configuration><location path="services.htm"></location> <location path="products.htm"></location></configuration>

    | AUSOM
    0

  • A short product description on my sites is about 100 words and a unique photo with a generous caption - so about 150 words total. Most products get a much longer description of at least 300 to 500 words and at least one unique photo.  The short description described above is often upgraded after we receive a few questions about a product or after we get more experience using the product ourselves (we have experience using almost every product that we sell).  When the descriptions are improved, the rankings often go up and the page starts pulling in traffic for long tail keywords.  These are the two benefits that we see from improving product descriptions. Better selling products and those that receive lots of questions can have even longer descriptions of 500 to 1000 words and more photos.  Best selling products also usually have separate articles that explain how to select the product, how to use them, how to maintain/repair and more.  We always have links to these articles within product descriptions.  Our product pages and article pages often rank #1 and #2 in the SERPs.  We also have lots of #1, #2, #3 positions as a result of our article pages. These really long descriptions usually have the essential info in the first one or two paragraphs.  Information after that has subheading to make it easy for shoppers to scan and skip/read parts of the description that they want. If we have a product that gets a few returns we often add information about the product that caused people to return it.  We would rather kill a few sales than incur costly returns.

    | EGOL
    0

  • Hello, thanks for your reply. The website I'm building for my client is actually a porn website ( Sorry if i'm not aloud to bring that up in these forums, but it is a professional business ). Now the video category pages and actual video pages will be mainly just 5 videos in each row. As users will not really be looking to read content. However because the site is different than usual sites, i was planning on putting content on the homepage to rank for the main keyword. Is this a suitable post? if not i will delete it.

    | Matthew_smart
    0

  • Completely agree. I'd recommend writing blog posts that will be useful to your visitors, and _if _a link to a product or service page is justified organically, then go ahead. But I really wouldn't recommend shoehorning a link to a landing page into every blog post.

    | MattRoney
    0

  • Just had to chime in here. I made changes at least 6 weeks ago, probably more like 12 weeks for some pages, and Google is not updating the HTML improvements page. I will look into trying to manually send some URLs in to see if this changes.

    | WineCellarInnovations
    0

  • Hi Kristen,  I sent you a PM.

    | MickEdwards
    0