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The Austin district won't show up in search results unless it has a unique URL. Will search parameters show in the URL when the visitor submits a search? If so, you can create an XML sitemap with precise URLs (including search parameters) for each district and submit it to Google. Unfortunately, I can also see the potential for duplicate content if more than one URL (different parameters) could be created with the same page content, and I don't see how you could solve the problem with canonical tags if the pages are dynamically generated.  You may be able to use the URL Parameters tool in Google Search Console to exclude duplicates, but that could add even more complexity to the problem. If you were my client (and we've worked with preschool franchises), I would make sure there was a dedicated landing page for each individual location, regardless of how many there are. A search function is fine for users, but a local landing page with a unique user-friendly URL that can easily be crawled is best for search engines.

Nobody outside of Google, knows this type of information with certainty.   My guess is that Google is only concerned with what is within the article portion of the page. My honest opinion is that Google is not concerned with keyword density unless it is outrageous.   If I am writing an article with the hope of ranking for a one-word query, my use of that word on the page has a density of about five percent.  I have that density because my writing is very precise and explicit. I never even think about how many instances of a keyword is on the page.  My only concern is if the article is easy to read, easy to understand, and contains value for the reader.  Over and over, Google has told webmasters to write as though search engines did not exist.  I believe that is what I should do.

We generally recommend keeping all of that content on the website, there are only a few cases where you would want to remove the content (for example if there are copyright or legal issues involved). Your site, over time, will become larger, and this is a good thing. Fashion trends tend to come back, so in 5 or 10 years if you still have that content on the site it may become relevant again. And, if it's been there for 10 years then there is a good chance that it will rank well--because it's been there 10 years and it's trusted.

If it was two months earlier, I’d recommend you Bigcommerce. But since they’ve jacked up the prices like nuts lately (and people responded to that -- they’re leaving the platform), Shopify is a non-brainer. It easy to use and has absolutely astonishing, esthetically enjoyable and responsive themes, which is especially important for for a fashion store. Alternatively, if you’re on a tight budget, you could use WooCommerce too. It’s a bit more complex to set it up properly, but being an open source cart on WordPress, it’s extremely customizable and lightweight. If you have at least basic technical skills, you won’t get disappointed.

Hi Gaston, As far as I'm aware, inbound links are not a direct ranking factor in the app store rankings. That said, as Eric mentions, links can impact things we do know are factors, such as downloads. So rather than focus on links as a metric, you're better off focusing on driving downloads and reviews, for which links from other places might be a channel, as we know these are direct factors for ASO.

You're welcome, have an awesome day!

Hey Armen, It can depend upon how you have it structured and what type of schema mark-up you have in place. Is it an aggregate review for the business or product as a whole or individual review from a customer/testimonial?. Also just because it the review shows by page for other search queries this does not mean it is broken for branded search to the homepage, Google kind of has the final say on if it chooses to show the snippet. Sometimes it might, sometimes it may not, it may also not show yours in favour of other sites thus not flooding the serps with stars everywhere.. Hope that helps. Tim

Thanks Rebecca. Unfortunately if you remove the brand name, even a long tail search that includes the restaurant name and city ranks incredibly low which just seems unusual. Webmaster claims only a tiny number of indexed pages, but when I google "site:" with our domain name, i see thousands of pages in the index... The query report in GA isn't showing me any data unfortunately. Haven't set up a rank checker yet only because it's so low I figured there was probably some overall major issue going on..

Hello Nick Thank you for your reply. Yes with link label I mean anchor text. The example I referred to has one page for B2C and one for B2B. So there is completely different pages with different content.  Both have links in the menu displayed on all the pages on the site. They appear as a anchor text  in sub menus under different anchor text in the main menu. Like this: Privat (anchor text in main menu) Elsjekk (anchor text in sub menu) Business (anchor text in main menu) Elsjekk (anchor text in sub menu) I assume that it is logic for the users that the link under Privat is for the B2C customers, and the link under Business is for B2B customers. But I was more thinking what impact this has for the ranking position in Google. I am good with Rebeccas answer if you agree it has limited impact in Google. Thank you for your support. br Kjersti

Thanks for the answer and for endorsing the question. Regards Tai

Would you be willing to share the domain? Does the site render the same in the preview? My first thought is that you may potentially be rendering two different pages.... When I check this on other sites, I'm not seeing a difference even though a redirect is in place.. (something I thought they would flag).

Good to hear no performance issue. Obviously that is priority number one.   Definitely don't sweat the render.  You might want to refetch and see how it looks. also give it shot with mobile fetch to see if you get anything different. A lot of us are chasing the position zero snippet.  I didn't look at your site closely but i would start by making sure that every single item (as appropriate) is marked up with schema.org.  That will put you closer to your goal

Try ScreamingFrog again Jonathan, it works great for these kind of things and should also be able to solve your use case.

Hi Gaston, Thanks for verifying my own thoughts on the matter. It is currently set up as the first one with breadcrumbs. At 400-500 products this is probably right. I may look to convert it for when we expand the product range in the future but I will keep it as it is for now. Thanks for the input

Hi Rosemary, Please check this older post on similar query @ https://moz.com/community/q/how-does-the-use-of-dynamic-meta-tags-effect-seo Hope this helps. Thanks

Hi Robert, Thanks for your reply, yes that's exactly what I was thinking I've ended up with regimental descriptions and keywords across all collection pages in the hope of just increasing search based on the keywords. The website was up and running for some time before I started to try and tidy it up and optimise the pages. My worry was affecting the keywords I was already ranking for (that particular page ranks quite high for some more specific keywords associated with 'antique door handles') which is sort of why I ended up with lists of keywords. I'm going to have to do some research, writing content is not my strong point, would you have any suggestions on where to start with some research? I've been working on some quality links but not easy, the 2 relevant ones I had dropped off. All those images of the handles are associated to other listings I have. I had briefly looked at the product schema but looked a bit complicated for me but I'm going to have a relook. Thanks again for taking the time to respond, its appreciated. Paul. N

Hi Robert, Thank you very much for the detailed reply. The main website is also based in the UK but I'm not sure about the DNS which I will check. If they are on the same DNS, are you saying that redirecting the EMD to the main brand website would contravene Google best practice and we shouldn't do it? We have a full section for this product range on the main site so it means that there is a viable target for the 301. I just feel like we should be building up this section on the main site and making that better, rather than focusing on the other one, but unfortunately because it ranks so well (I thought Google stopped ranking websites just for the EMD), I need to do something with it! Thank you for your advise so far. I'm really grateful to you. Carla

I try to balance the pros and cons of updating the URL, given that both point to the same article (in the http://www.companyname.com/news/entertainment/Trump-says-he-wants-to-ban-search-engines?id=12345678 URL, only the articleid is used by the db to fetch the article, all text content before the ?id= is irrelevant), so it's not the issue of losing trafic. Pro of udating is having a fresher timestamp displayed in google organic. That's for sure. Con is the fact that google could induce from the fresher timestamp that it's a "new" article and that all its accumulated weight (referrals, social mentions...) would be lost. That's not for sure, and that's why I'm looking for advice. Best, Yves

I thought that your presentation of the product and writing below the product was entirely appropriate.   I would not change anything about your use of "kiln dried logs".  Those three words describe your product perfectly - perhaps legally - and the description is inadequate without those three words presented in the order in which you employ them. One should always write in clear natural language regardless of the guidance given by keyword monitoring tools.  The best way to stink up good writing is modify it in homage to a mindless tool or a stupid rule.   It is good that you have the common sense to hold true to your writing skill. These tools particularly fail when writing long articles.  If you allow them to throttle your use of the most important words of your page the reader will forget what you are talking about. I have pages ranking at the top of Google for very difficult queries that if I ran them thorough that tool it would probably catch afire.  If you expand that article and include some graphs, a photo of a kiln, and more information about the kiln-drying process, it would be a fine article that could stand alone on a separate page. btw...  I know quite a bit about many types of fuel other than wood.  I thought that the article below the products was informative and worth reading.   You did a fine job of explaining the importance of moisture content and why kiln drying is an important preparation method.  If you take that article, rewrite, and include moisture content comparison graphs of green, air-dried and kiln-dried wood, along with photos of a kiln and more details about the kiln-drying process, the article would be informative enough and interesting enough to stand on its own.   Nice work.

Neil, One difference likely present in the older page is that it is more likely to have links to it than the new page. If you have social at any reasonable level that could also have an effect on the pages differently (one has been shared more often, etc.). Obviously, the other item is how competitive is the vertical and the keyword for that vertical you are trying to move up in. The list of factors goes on and on. Good luck.