Wrong page ranking on SERP, above more relevant page

[NicheSocial]

Often I will see the wrong page, something less relevant to a particular search, appear higher on the SERP than a more relevant page. Why does this happen and how can it be remedied?

I found this Moz article, has anything been written on this topic more recently. Thanks! https://moz.com/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions

[RobertFisher]

First, the assumption is that you are saying you have a page that is ranking for the term Blue Applesauce but it is ranking below the Red Applesauce page when searching on Blue Applesauce.

There are a lot of factors that can go into this: recency of content of one over the other, links to red applesauce may be stronger or more prevalent, the poorly ranking page may need to adjust on page SEO, etc. Also, while the readable content on the page may be the same, does one have better markup than the other, get more traffic, etc.

There is no one answer and certainly no one cause. Look at the content understanding that when you know your pages very well, sometimes you "miss the forest for the trees." So, have someone else go over it to see if they see it differently. Also, be clear that not all keywords are the same... So ensure the query you are using is very specific to what you want to find in search results. Adding any modifier like cold, great, tasty, etc. can impact which page ranks for Blue Applesauce based on the content and on page seo.

Now, if you are speaking about you have a page and are being outranked by a less relevant page that is someone else' you have opened an entirely different discussion: beyond the issues above, this one pulls in the subjective idea of what is relevant issue.

I hope this assists you to some degree.

Robert

[NicheSocial]

Thanks Robert, I am talking about scenarios when our site has two pages coming up in rankings results but the first one is less relevant than the second.

It sounds like the ideas in the Moz article from 2010 are still true. The search results are appearing in a particular order because the search engine is getting more powerful signals from the less relevant page for one reason or another and we need to intelligently dissect the content and ranking signals on both pages to understand what might be happening. Thanks!