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I think Egol covers it very well. I would not be changing pages if at all possible. What I would be considering is how to get the benefit/value of traction of 2015 pages for 2016 events. There are several options. But it could be a revamped page, a CTA which you can click on to go to 2016 page etc.  Also if no page up yet after every 2015 event, you could put on the page "the 2016 events details are not known yet, however leave your email and we will contact you with details of the new event etc" - that gives an opportunity to collate details. You know your business better than anyone, so likely better strategies but the underlying principles enunciated by Egol is the way to go.

I get the best rankings when I have category pages that organize and link to a number of different product pages, each with generous amounts of unique, substantive text content and images. If I am selling brass widgets, I will first build many different pages for the different types of brass widgets that I sell.  Each of those product pages will contain substantive content about that product, at least one photo - usually more, a buy button, and links to similar items (each with a photo, short description). Then I will build a category page that has a photo of each item, a paragraph of text about it that is substantive enough to stand as a product description, a buy button, and a link to the full page description. I believe that the above shows google that you have a large mass of diverse content about brass widgets, that consists of several substantive pages and a single page that summarizes your brass widget offerings. I use this approach on info sites and on product sites.  The category pages are my most effective at rankings and pulling in traffic.

I am using Yoast premium as well. It is helpful for Rich snippits but I keep getting Micro Data errors. Honestly I cannot tell if it is helping me but from what I have read it is a big deal.

Hi Danny, Since product variants on the same detail page probably won't work for you, I think this is going to come down to how creative you can get. There are plenty of phone case manufacturers out there that all have different descriptions of their products which are essentially the same thing. Try to approach it from that angle, treat them as though they are different and start with a clean slate for every product. You might want to have different people in your organization tackle similar products, so they're written from a different voice. When the same person writes all the descriptions, they end up using the same adjectives and thinking about the content in the same way, so it's hard to break the pattern on the 2nd, 3rd, etc. product descriptions.

Hi Netkernz_ag, It is just good practice to have those types of pages available. While I wouldn't say it is an absolute requirement, it should be something you do for your users. The page you pointed to is a general checklist of things to do, and not to do for your users. Creating a Site Index maybe a bit dated, but I still tend to do them as they are fairly easy to create. (example). Hope this helps, Don

Thanks Ruth! Much appreciated. I wonder why the heck Google thinks an apostophe and an s is better to use than the page title, wierd!

Hi Jonathan, Thanks for your question! The answer depends on: The demand: With the search behavior of your users: Do they search for your product using the type of wood in their queries? For example: "Product + Wood Type"? If your users use those terms and queries to search for your products then it would compensate to enable them specifically to be indexable instead of using just a filter that could be non-indexable in many ways (to avoid the crawling of pages that are not meant to be ranked anyway and control your crawl budget). The supply: The availability of products and content that you have to match those queries: Do you have enough unique products to feature for each type of wood (or whatever criteria or subcategory) that you have identified that your users search for? Would it be considered a "low quality content" page with little value and offer by the users? With no unique description? Would they end-up penalized by Panda if you decide to index them? If you identify that there's a demand for those specific type of products that would compensate that you specifically enable these pages to be indexable and rank for them and at the same time you have enough supply, with products and descriptive content to feature in them and satisfy your users, then yes, the best would be to create a static structure for these sub-types or sub-categories, instead of just non-indexable filters. If it's not the case, then the best would be to allow your products to be browsed using them, but without indexing these pages specifically. Would this answer your question? If you can give me more specific examples of the category levels or more specific scenario (without giving specific brand or company names if you don't want or can't) I would be able to give you a more specific answer. Thanks!

Good call on the "share bar" and providing some solutions. Yasser, both Peter and Andy are right here. Search Console will specifically crawl and look for keywords based on the amount of times they are presented on a specific page/on the site. So, if you have multiple social share plugins (such as in your footer as well as within a post) across your entire site, this could lead Google to think you are trying to rank for that term (or at the very least that it's a main focus of the page). Here's a link explaining how this happens - https://support.google.com/webmasters/answer/35255?hl=en Hope that helps!

Firstly, please don't assume that you've been hit by Panda. Find out. Indexation count is generally not a good basis for assuming a penalty. Was there a traffic drop around the date of a known Panda update? Check this list. https://moz.com/google-algorithm-change . If the date of traffic drop lines up, you might have a problem. Otherwise it could easily be something else. How many links does your site have? Google indexes and crawls based on your authority. It's one area where it doesn't really matter where the links go: just having more links seems to increase the amount your site is crawled. Obviously the links should be non-spammy. Do you have a site map? Are you linking to all of these pages? It could be an architecture issue unrelated to penalty. If it is a Panda issue: generally I think people take the wrong approach to Panda. It's NOT a matter of page count. I run sites with hundreds of thousands of URLs indexed, useful pages with relatively few links and no problems. It's a matter of usefulness. So you can decrease your Panda risk by cutting out useless pages - or you can increase the usefulness of those pages. When consulting I had good luck helping people recover from penalties, and with Panda I'd go through a whole process of figuring out what the user wanted (surveys, interviews, user testing, click maps, etc.), looking at what the competition was doing through that lens, and then re-ordering pages, adjusting layout, adding content, and improving functionality toward that end. Hope that helps.

It is not that you got discriminated. They use different algorithms plus Google has recently updated their core algorithm by combining it with Panda (the On-Page algorithm).  This has caused a lot of fluxuations last month and I am still seeing some movement.  I would focus on ranking on Google based on the fact that they have approximately 80% of the Search Engine Market share.

Hi! The question you're asking is about keyword optimization. Those places that you mention are some of the parts where the main keywords shuold be placed. I'd like to recommend you some extensive information, from the Moz blog and the moz learining side: More than Keywords: 7 Concepts of Advanced On-Page SEO - Moz Blog A Visual Guide to Keyword Targeting and On-Page SEO - Moz Blog Title Tag - Moz.com Hope it helps. GR

PM me link to blog please.

Yes, if you have a site under 5k pages, it's considered a small site and you should optimize each page. Obviously, you want to start with the most highly trafficked ones and work from there. But especially in e-commerce, working on your product pages can really distinguish you from your competitors.

SEO is definitely a long-term investment. In many cases, it takes lots of hard work (especially if personnel and resources are limited) and time.

I have worked a lot with Joomla 1.5, you will need to upgrade 1.5 to I think 1.7 first then you should be able to go to 3. But, upgrading from 1.5 is going to be an absolute nightmare - do not waste your time. I HIGHLY recommend just transferring everything over to Wordpress, try find a template from themeforest which is similar to your site, it will save you so much trouble.

I never see 'Click here' in meta descriptions from the SERPs when I search, I would definitely avoid doing that. Meta descriptions always change with what you search but if you are using the same ones for your open graph data it needs to work well on Twitter, Facebook etc. I like to use descriptions which give enough information to capture your attention but not answer your question/search forcing you to find out more without saying 'find out more'.

Hi, Those keywords are all essentially the same thing, maybe with the exception of 'catered' and 'luxury', but even then, you'd have a hard time writing unique enough content for those 2 variation sets. If you tried to write content for each of those keywords individually, you'd end up with almost identical content, worded slightly different. If the only thing this client does is ski chalets, you'd probably be better served to use the home page as your target URL for these terms. As for additional content, I'd recommend a blog or FAQ section that provides additional information about the area, attractions, things to do, etc. The domain name won't play a role in ranking, that's an old SEO tactic that Google squashed years ago. There are many other things that could be preventing your site from getting to the first page, like overall site quality, backlink profile, the list goes on and on....

Hi there I would utilize reviews on applicable product pages that have reviews. If I am looking at a stereo and your showing me reviews for TVs, I'm not really going to find it useful. I would find a way to display reviews to the right product. I wouldn't worry about duplicate content at that point, since the product descriptions should be the bulk of the content on the page and those should be unique to the products. I'd also talk to your team about implement Schema for enabling rich product snippets. That will help tie proper reviews to the right product and display in search. Hope this helps! Good luck!

Thank Riera

Hi Mike, Just as Gyorgy.B said, Google is pretty smart and does realize that is crawling an E-Commerce site. The problem that you're mentioning has already been asked, and it might be of some help: How to avoid keyword stuffing on e-commerce - Moz Q&A Keyword stuffind - E-commerce websites - Moz Q&A Also, I'd recommend you to take a deep lonn read of these article, them will clarify you a lot about keywords stuffing and, generaly, about SEO on e-commerce: 5 things about Keyword stuffing and SEO SEO for E-commerce websites - KissMetrics What is keyword stuffing - E-commerce Of course, the general advise is to avoid this issue. I strongly recommend that ecommerce pages shuold be filled with content. At least some text that differenciate one page from another. Hope this was helpful GR