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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • I would render the content on the original page if possible. Google can't rank what it can't see.

    | Tylerj
    0

  • The best way to crawl a site is Screaming Frog. That should give you the information you are looking for.

    | Tylerj
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  • So, Couple things I noticed. Backlink profile is very poor. Ahrefs and MOZ OSE showing poor profile history (did you guys get hit by penguin or another update at some point?), and currently you have very few backlinks and referring domains. Also, there are no backlinks to the actual page, so that decreases your chances. Anchor text cloud is nothing but brand name, which has some negative impact (or rather no positive for given keyword). On the page, it seems to me that there is a mix of german and english languages (not sure if that would have impact on rankings, but surely looks strange to a user). Page is overstuffed with "sophos sg" to the point of ridiculousness In conclusion, have some backlinks improvements (including internal linking and anchor text usage), considering you are only #13 for given keyword, you gonna on the first page in no time P.S. This is just what i saw in a glance, SEO audit might be of a good help to you guys.

    | DmitriiK
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  • You can try https://www.woorank.com

    | Maslavista
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  • The real question to be asking with something like this is "if I do this, will it help or hinder the user experience?" Without seeing the website or knowing the context here, I'd be guessing it's going to hinder that experience. As time goes on and users become more familiar with the basic mechanics of how a search engine works, keyword optimisation (or over-optimisation in this case) appears more obvious to them and is the digital equivalent of the stereotypical slimy car salesman. I can't think of many examples where having two near-identical headings on the same page would make a whole lot of sense but either way, go with whichever genuinely works best for the user and the vast majority of the time that will result in improved rankings too.

    | ChrisAshton
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  • simple, you have 1 logical URL with a bunch of anchors around the page that scrolls to different "subpages", but again, you are still on that one URL for ranking and optimization purposes. Google does not consider your different sections of the same page (despite the change in /pagepart or # part of the web address) as separate pages. Now, imagine you sell SEO & web design in Austin, TX. If you had a single page to try and optimize and rank for two sets of keywords related to each service, the page will not be focused on either one specifically. This means a competitor who decided to separate out their pages topically with unique URLs for each can also separate their anchor text profile for each page, using proper and old school meta tags in the right places instead of having a bunch of H1s all over one page, among a bunch of other things that they can segregate and focus to optimize better, will have a much easier time getting their independent subpages rank better than your catch all page. I guess the best way I can describe it is: do you like to go to a long ass page and scroll down scroll down to find what you are looking for.... or do you like to land on a precisely relevant page with what you are looking for right up top and also all over that page with all the juicy details? I guarantee you most users will answer for the latter. For these reasons, it is a much tougher task to make a 1-pager win from an SEO-standpoint when compared to multi-page competition (assuming everyone involved is doing a fine job on both sides), but more importantly you must think more of UX than UI. You must think of the experience than the trend. Trends die off. One-pagers are a limited application trend that does not apply to a lot of sites and businesses out there.

    | TheSymmetran
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  • I would avoid single page approach for SEO purposes. Homepage can have some keywords sprinkled on it, but it wont really matter much, Google is far more into topics than keywords alone these days, context. Also, your sub pages that are focused on particular topics/keywords will probably rank far better organically than your homepage for related keywords. So try to treat homepage as a generic landing page, the aim is to grab interest of visitor and have them interact with the site. A good idea is to find your major and well established/budgeted competitors and look up their homepages and see how they treat it, you will probably notice they are not text or keyword heavy or truly optimized in most cases. Try to start with award winning competition websites. awwwards is a good place to start for that and it has categories of business.

    | TheSymmetran
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  • Would you please check an updated version of your Moz data and post here if there has been any changes or if you still see 0 internal links?

    | TheSymmetran
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  • Outsource to legitimate people only. Some use a script to babble together a bunch of nonsense, you don't want that. Some outsource what you outsource to them to fiverr and you get a poor quality grammar and spelling. If I were you, i would not just find a writer, but an SEO-savvy copywriter for websites. I would also give them #5 before they write the article. Just review it afterwards and publish, not a crazy deal of changes. This way the SEO-savvy copywriter can use the right long tail keyphrases and you won't screw it up by doing a final addition of your side to it. I would stay away from services provided by non-local entities to your locality...

    | TheSymmetran
    1

  • Hi, sepalika acid reflux search should show http://www.sepalika.com/acid-reflux/ Thank you.

    | Sepalika
    0

  • I'm trying to understand WHY they're using hidden H1s at all? I see no good reason to put H1s in a hidden class if it's not displayed on the page. Is there some sort of functionality mapped to the H1s? If so, it should be done some other way if you don't actually want it to show. I don't have the full context, but it really sounds like a bad attempt to get keywords on the page. It won't work, and it could do some harm.

    | Carson-Ward
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  • Matt Dunlop 4 minutes ago Edit Thank you so much for the reply! I've been working on tracking, analyzing and optimizing this particular website for about a year now. I've optimized my homepage for the best and most specific keyword I can and I've got a 94% optimization score on the page (I can't put the keyword in the URL as it's the homepage). I've added in my competitors into OSE and reviewed their backlinks and besides some local advertising backlinks they have received, my Moz stats are much better than the competition. There is one competitor in particular that is mult-national company and I know that as a small business I don't stand a change in ranking higher than them, however, the other top competitor I have in my local market - does not optimize and still ranks higher than my site. One of the largest frustrations I have with this particular competitor is that the page that results higher than mine has little to no content on it and in other searches (because we are in the same industry) - their homepage will rank higher than my optimized interior pages. We use facebook and link back to our service pages which contain our keywords as often as possible and my crawl from Moz shows 1 missing meta description tag (on a category) and that's it. I did read up on the Moz Blog today and it seems like everything is on-track but there's no progress. I should also mention that the website is built on Wordpress and as far as I know from the stats I am pulling from Moz - I've covered my bases. I'm not sure what other specifics I can offer that might assist me with this challenge. I guess at this point - maybe a second set of eyes on an audit (outside of Moz - because I look at that all the time) is what I need???? If you have any recommendations on a comprehensive site audit, I'd be very interested. Thank you so much for taking the time to respond to this.

    | MainstreamMktg
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  • Hello, your new site should have the same analytics code. You can get this code from Google Analytics > Site Admin > Tracking Info > Tracking Code. Depending on how your site was verified you may need to add a meta tag or verify the site through Google Search Console (formerly Webmaster Tools). No data should be lost except for the time when Google Analytics tracking code was missing. Best of luck.

    | Chris_Hickman
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  • Thank you all very much. Yes, Farsi is Persian. CleverPhD, I'm definitely going to add the markups you suggested. Gianluca, I'm not targeting Iran with the Farsi translations - that is definitely a second goal. I'm targeting Iranians around the world who search on Google in Farsi. Or simply Iranians who land on the site because our offline marketing but they prefer a Farsi website because their English is not very good. The language markup and the hreflang markup seem basic and easy enough to implement. I also found a bunch of wrong URLs in our sitemap that might have caused some duplicate content issues. I've ran the on-page SEO tool here on Moz too. Moz bot doesn't seem to be able read Farsi but it doens't give me any accessibility issues. Again, thank you for your replies.

    | Heydarian
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  • Mark, for our WordPress client sites and our own sites, we're implementing AMP on all pages on the site(s). What we know is that Google's implementation (adding the pages to the results) is changing, and we don't know what the rollout plan is in search. We started only seeing it on news sites, but it's been expanded. I do recommend making the pages available on sites if it doesn't take away from the content on the pages. So, if the content of a page relies heavily on images, for example, it might not be appropriate to use AMP or have an AMP version because it really isn't going to be a mobile friendly page. But, if it's primarily content-based or text-based, then you would want AMP to be available on those pages.

    | becole
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  • Hi Juan, Nope, there is no problem in uploading several sitemaps and/or index of sitemaps. I haven't either found anyone that said anything about that. Best Luck! GR.

    | GastonRiera
    1

  • Q: The example I gave earlier "www.domain.com/greeting-cards/occasions/birthday-cards/" would this be considered keyword stuffing if I am targetting the keyword "birthday cards"? A: Absolutely not. If you saw a real keyword stuffed URL you'd probably laugh out loud at the fact that people are still writing URLs like www.bluewidgets.com/widgets/blue-widgets/best-blue-widgets/top_blue_widget.html . Your example is just a clear URL representation of the structure of your site. Q: Keeping in mind this taxonomy would it be better for my URLs to follow this pattern instead? www.domain.com/greeting-cards, www.domain.com/occasions, www.domain.com/birthday-cards? A: That depends. Are birthday cards a form of greeting cards? Are occasions just a way to categorize greeting cards by occasion? If so, they should probably go under the /greeting-cards/ directory. Q?: All of our product pages have URLs formatted as follows /product/product-name. A: Good. I'd keep them like that. You don't need category folders in the product URL.

    | Everett
    0