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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • I think if you try to do what you're suggesting you're going to end up with a headache for both yourself and your users. A simple and elegant solution to this would be to rewrite (or copy/paste) some of the blogs as pages, and set a canonical URL so Google knows which content it should attribute originality to. If you have a sidebar, you could also utilize a widget that recommends related blog posts to users if you'd rather maintain the structure you have, but callout related content and provide navigation.

    | brettmandoes
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  • Thanks for the information! I think at this point, we are going to leave the page as is and just change the site nav to link to the new page. We'll leave the other page there to keep doing what its been doing, but without the new traffic from the main site.

    | Parker818
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  • It's worth changing it in my opinion. When I joined my company, they also didn't use H1 tags and essentially used Hx tags as styling tags (which they are not). Even just all the basic on-page SEO has had a very noticeable effect on traffic. That said, if you are working to a deadline, I would say you have to weigh your priorities. Not using correct Hx structure won't kill your SEO, it's just a missed opportunity. So do it, but if it has to wait a while, it's not going to be a massive issue. Changing the styling should be fairly easy. Simply copy the styling used for H2 to H1 and then update your website (template) to use H1 for the main header on each page. H1 and page title don't have to be absolutely identical but it makes sense for them to be fairly similar. So yes, you can use keyword variations, but if they are too different that might make it look spammy - both need to accurately describe the content of the page.

    | ViviCa1
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  • Hey Rik, Have you reached out to the Yoast team (either via yoast.com or @yoast), they're very responsive folks and always willing to help out. Martijn.

    | Martijn_Scheijbeler
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  • Okay; we will try that. Thank you very much!

    | Pushm
    0

  • Thanks for the tips Tymen and Tim. I see that Google indeed sometimes uses my new title tags and meta descriptions depending on the search terms (but not as much as I'd like). I have re-crawled my website Tim. I hope it helps. Best, Rik

    | bbuildingbusiness
    0

  • Thank you for your help. These were my thoughts but it's always worth a second opinion to check!

    | lorraine.mcconechy
    0

  • Thank you RedSweater, #1 In general, in our case same filters would apply for all / unique categories. So I assume we would use them all #2 For the issue about having same content on All Filtered vs Category page. Wouldn't this be solved with Canonical URLs? e.g. we currently have this URL: https://www.viatrading.com/wholesale/2/Electronics.html?hideSearchBox=false&keywords=&cid=2&facetNameValue=Category_value_+Electronics with the same content as: https://www.viatrading.com/wholesale/2/Electronics.html But both have Canonical for the 2nd. Just to make sure, is that SEO-friendly? #3 Isn't including keywords in URL a best practice though? See point 3 here: https://moz.com/blog/15-seo-best-practices-for-structuring-urls Also considering URLs wouldn't be too long, e.g. less than 100 characters See point 6 here: https://moz.com/blog/15-seo-best-practices-for-structuring-urls #4 I think that could work. Just to make sure, what is PDP? Cheers,

    | viatrading1
    0

  • Yes.  Everyone should work to improve load time. We are always doing things to improve load time.

    | EGOL
    1

  • Hi Pet, You could look at: https://nl.wordpress.org/plugins/last-updated-shortcode/ Good luck! Tymen

    | Tymen
    0

  • Hi GR, I am using google.ae. yea I know its just a metrics. When I search with Ab express in google.ae the abexpress.ae is not in the first page. There are many other websites with the same name nut from different countries. Yea site is online for just few months now and it doesnt have enough history too.

    | AlliedTransport
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  • Just jumping in here even though it's an old question. The thing is, Moz is crawling the pages and showing duplicate titles, but if you have page B using rel=caonical pointing to page A, then Google will reference page A. It's ok if page A and page B have the same title if using rel=canonical, because Google will follow that directive most of the time. So if Moz is surfacing duplicate title tags but they are canonicalizing, it's safe to ignore Moz's flagged issue. Don't always take it at face value. It would most likely be a waste of time to go change all the page titles for the duplicate pages if you're using rel=canonical.

    | Joe.Robison
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  • Unfortunately I don't do very mainstream stuff, which means that my content isn't very shareable. On top of that, I don't write provocative pieces, which means that they aren't commented on a lot. I know how to do those things and I did them for past employers, but I've chosen personally not to do so because I find them toxic. This also means that my readership, at least on my blog, is very low. Of course I could go back to my old ways - I did here with a lot of success: http://www.thefinediningblog.com/food-bloggers-post-negative-reviews-comped-meals-thoughts-strange-industry/ - but I don't like the vicious arguments that ensue on social media. Can I take a look at your blog? Maybe I could pick up a few ideas! And, once again, I haven't made any money from having a blog. I got, what, $15 from Google once? That's about it!

    | cedriklizotte
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  • Alt tags are more important for SEO as far as I know. I think titles do help, but it can get complicated really fast if you want to have unique filenames for several languages. I'd go with the unique alt tag solution. A strong site structure, some decent backlinks and a strong, optimized site are going to have much more of an impact on rankings anyway. Then again, if you have just a couple of images and are really concerned about everything being perfect to the last detail, you could use different image filenames.

    | Adriaan.Multiply
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  • Hi Cedriklizotte, No, there is no need to put the second link Click here in the body. Only the first link would be enough to put in the section. Regards, Amit Rathi

    | amit_rathi
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  • Unless your language pages are localized only for specific countries, I think you should simply use the language codes (en, es and tr) in your Hreflang markup instead of language+country (en-US, es-ES). x-default is not required.

    | NickJasuja
    0

  • Hey Adam, There are a few tools out there: http://smallseotools.com/code-to-text-ratio-checker/ http://tools.seochat.com/tools/code-to-text-ratio/ I've never used them, though: I think that the importance of code to text ratio is making sure your page doesn't take too long to load, or look like spam. I'd recommend you check out this other Moz Q&A to look into that: https://moz.com/community/q/how-important-is-my-code-to-text-ratio-on-web-pages Good luck! Kristina

    | KristinaKledzik
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  • I completely agree with Clayton's response so I won't touch on that. To answer your other question though of whether or not Google will see the second site as being duplicate, the short answer is that "it shouldn't". Google will only reference the last-crawled copy of your website so the only time there could be potential for being seen as duplicate is if the new domain gets crawled before the old one is recrawled. Even then, I wouldn't expect it would have a measurable difference on the progress of a new domain. Don't forget, you can't get penalized for duplicate content. The worst that can happen is your rankings slide somewhat but being a new domain, it'd take a few weeks/months to see any real rankings anyway so it's mostly a moot point

    | ChrisAshton
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