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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.

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  • Well, looking at your site, I'd say that you have a decent amount of content. But it's lacking a good foundation. Will going to WordPress improve what your site... Well, it depends on how you create the pages, plus you'll have to make sure that all the urls are matching your old ones, and a whole slew of considerations you'd be faced with when migrating. Based on where you're at, there is quite a bit of work either way you  look at it. If you look at the SEO Pyramid http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid You'll see that there are certain things you're missing from that first foundation step on your site. I would spend some time here: http://www.seomoz.org/beginners-guide-to-seo and see hat you're missing on your site. From there you can look a little more into whether you want to switch to WordPress or something else. I do think that since you have a fair amount of content, simply dropping that into a WordPress site that you slowly build and get used to on a test site (hidden from robots) would be a big help for you to move to that. Using Dreamweaver is pretty outdated for a lot of things (I'm sure there are some advanced users still using it), but WordPress and other CMS's are so much easier to use.

    | WilliamBay
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  • Here's a good quick reference for understanding the difference between broad, phrase and exact matches.

    | AWCthreads
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  • So! Have now made some changes. I have removed the large number of links at the bottom and a single widget on the right. It seems to have lowerede the level of noise on the page. We brandish our articles with keywords (but mostly new ones since the feature is new) such that only relevant articles are linked (in a widget which appears when relevant articles are found). This change should cut it, right? -Rasmus

    | rasmusbang
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  • The links that you have pointed up as example here are tend to be user friendly But if you look at your initial example: fastbrazilvisas.com/brazil-tourist-visa it would make me close the tab and try to never get back to the page. Because it looks very superficial. Gr., Istvan

    | Keszi
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  • The determining factor for inclusion of links into an HTML sitemap is not the depth of the link. For example this Q&A thread is 2 levels deep (http://www.seomoz.org/q/what-are-the-benefits-of-footer-expanded-site-maps) but in my opinion should not be included in a sitemap. The primary purpose of an HTML sitemap is to help users navigate your site. It is an alternative method of presenting your navigation bar along with other important links within your site. A secondary purpose would be to help search engines navigate your site (although the XML sitemap is better suited for that purpose). You can view your link statistics through an Analytics tracker. Google WMT will show how often users click on the sitemap. With respect to it being a good practice, I would say it's not a bad practice but also not a required practice. I place it on all sites I work with because many clients ask for it. If your site offers solid navigation, there is no need for a sitemap at all (XML or HTML).

    | RyanKent
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  • Often times folks overlook the drop down links in the navigation. These count as links and are important not to ignore as it's easy to go overboard on these. On your site I counted over 100. But to answer your question... If I understand correctly, does SEOmoz count links pointing to on-page anchors as links? I believe the answer is yes. In most cases, there are few enough anchors it doesn't present an issue. But in your case it might inflate your count and make it seem like there are more out-pointing links than there are. The big question is, does this influence how Google or other search engines treat the issue. I'm not sure anyone knows the answer to that. I suspect Google is more than sophisticated enough to note the anchor (they use these when generating sitelinks in SERPs, determining semantic relationships and other reasons) but don't count it against your crawl allowance. So, to summarize, if it's only on-page anchors causing you to have an inflated link count, then you probably don't have much to worry about. But if you have other, real links causing this, you may want to trim down your top-heavy navigation links.

    | Cyrus-Shepard
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  • Hello Cakes Website, Thanks for coming to Q&A with your question. I'm the Local SEO Associate here in the forum. You've brought up a meaningful concern. I would strongly recommend that you keep your clients' emails consistent across the major local business indexes...including but not limited to Google Places. As you are a Local SEO, you are probably already familiar with David Mihm's Local Search Ranking Factors annual survey, but just in case you aren't, here's the link: http://www.davidmihm.com/local-search-ranking-factors.shtml I'm referencing this so that you can take a gander at the 10 most important citation sources in the document. In these, and all of the major indexes I would consider it best to use a standard business email throughout. And then, train your clients to either forward emails containing sales pitches from the directories to you so that you can offer them guidance, or teach them to delete them. We all have to deal with spam, unfortunately, but avoiding some of it is not going to be of equal value to maintaining consistency across all citations of the business. This is my opinion on this, and I hope it is useful to you. Miriam

    | MiriamEllis
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  • both great answers, the htaccess change didn't work for me cause I am a helpless noob, but the rel=canonical worked like a charm, thanks all your the best.

    | ayetti
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  • Great, that's perfect for me then Loïc

    | mandinga
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  • mmm I do agree to disagree from the testing I have done, I have seen better rankings for (emd).co.uk against (emd).org.uk from index. To the point where .co.uk would rank page 1-3 and .org.uk would rank page 5+ But everyone does things differently, I tend to take .co.uk over anything else when im taking ranking factors into account.

    | activitysuper
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  • I've found most copywriters understand density well enough to get it. It would help to give them a short primer on semantic relationships and search. Use specific examples and the ~ operator in Google. Explain something like how auto relates to car but auto service and car service mean totally different things.

    | MRCSearch
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  • I think you'd want to keep your category pages in the index as these are the brand names that people are going to be searching for. As for the the actual articles themselves - first I notice that you have articles going back to 2009. As these are date specific coupons they're not really of any value any more. I think if it was me I'd cull these and set up redirect to point any links back to the the home page.(I'd be interested to see what other think) With so many pages, (4000+ in 2009, 6000+ in 2010) I don't think you're going to be able to easily point the articles URLs back to category pages. As for the individual articles/offers themselves. How do these perform at the moment? How much search traffic do the individual articles get. What about the category pages? What about inbound links? What are people linking to/sharing?

    | DougRoberts
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  • You are right about your recent comment. Buying individual CLD's is definently alot easier, however you can buy a .com to use as your global and create subfolders to geo target specific countries. There are also other options you could do. This blog post clearly states it - http://dejanseo.com.au/one-domain-multiple-geo-targets/ Hope this helps, Vahe

    | Vahe.Arabian
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  • Have you read the Beginner's Guide to SEO at http://www.seomoz.org/beginners-guide-to-seo? That will give you a real good starting place.

    | KeriMorgret
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  • Good advice again from Chas! I think, given your situation, that the URLs you are using with the branch numbers are probably about as good as you can manage. Yes, it would be stronger for SEO if they could more keywords in them instead of just a branch number, but on a project this large, compromises sometimes have to be made. One other item to mention - you have listed 'geosynthetic' locations. This is not a term I'm familiar with, but just in case you are talking about virtual offices, it's important to know that Google does not accept these. No P.O. boxes, no virtual offices. Each location you list in Places must have a unique local area code phone number and unique dedicated physical street address. Hope this helps, and best of luck with the bulk upload! Miriam

    | MiriamEllis
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