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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Just to echo other responses, I wouldn't do anything to take away from one of the pages, but just continue any branding and link building efforts to just one of the pages. Adding a link from the secondary page to the primary page will help. The notion that hurting one page will help the other doesn't really jive--just focus on building reputation for the page that matters.

    | SEOTGT
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  • Hi Jason, Thanks for sharing your ideas. I use google chrome incognito but many times the ranking differs with my SEOmoz rank tracker results and I don't really know what shall I take into consideration when I update my boss? I haven't check the organic results yet but after that I will do it regularly as well. After Panda update I decided not to use many keywords, instead I use 1 or 2 keywords, do you think this is right thing to do? Thanks,

    | WTGEvents
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  • So are you saying that you're thinking of buying a keyword rich domain name and redirecting it to your main domain. I doubt that would pass any value.

    | BenFox
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  • If you are removing it from the product title and the product title populates the link text from category pages, related product boxes, and other places you would be drastically altering the internal link anchor text to those pages. Taking it out of the title tag could have a huge impact too. The real question is: What do people search for? If your analytics show high search traffic and conversions for "Long Sleeve Cool T-Shirt Name" then you wouldn't want to make the change without putting some more thought into it. For instance, you may be able to salvage some of that internal anchor text by using title attributes on the text links and alt attributes on the linking images from category pages. If, as you mention above, nobody searches for "Long Sleeve Cool T-Shirt Name" and instead most people search for just "Cool T-Shirt Name" then you probably only have better "Cool T-Shirt Name" rankings to gain by removing the "Long Sleeve" portion from internal anchor text and your product detail page header tags.

    | Everett
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  • Just make sure you have the rel="alternate" with the canonical tags implemented to be 100% sure Google understands that your mobile version is in fact .. your mobile version It dosen't make sense to change since it's the same page but aiming for a different platform. maybe in this case roger is in denial  and he made a mistake it dosen't mean that you don't have the site optimized if you see that duplicate title notice / error.

    | eyepaq
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  • When you're sure the page/ pages is/are accessible (no noindex ) and there is unique, text on the pages and your pagerank >0 Google will index the page sooner or later. A good backlink or some social media posts can help.

    | Olaf
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  • I looked at your campaign, and you've essentially got two options here: (1) You could add a unique element to the title tag, like the availability date. (2) You could canonicalize or de-index the variations. Keri's warning is correct about the home-page, but it looks like this is a stand-alone page and rel-canonical would be viable. That would clean up your index gradually, but it would also remove the individual availability pages from the search index (and ranking contention), so it does depend a bit on your strategy. For the site 9K pages, is quite a bit. The other thing you could do is change the system to only create links for dates with available events. I notice you have a lot of blank dates. Linking those serves no purpose, either for users or Google (and is just creating worthless pages, essentially). If you did that, a lot of these would clean up over time. You might also consider just blocking the calendar links at some point - in other words, go back 3-6 months, but then don't bother. Don't make Google crawl 5 years worth of past dates.

    | Dr-Pete
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  • Just make sure you pick the version with the most links, and that your internal link structure, google webmaster settings e.t.c. are all the same and it will most likly at worst do very little, or at best help somewhat. Especally since you seem to have no external links using the other formats. It also tends to make your data a lot cleaner which always helps.

    | My-Favourite-Holiday-Cottages
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  • Odd, right? Seems slightly backwards. But you are educated enough on SEO to know all the common sense things...and if those don't work..?! Then again, you may just not be getting very good advice

    | josh-riley
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  • Great! What is your opinion for the title? Oasis and Allure of the Seas Certified Cruise Expert It sounds too long? Thank you for advice!

    | NadiaFL
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  • I strongly agree with Adam's second paragraph. I would diagnose the problems a bit yourself, and then find the right people to help you fix it.

    | anthonydnelson
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  • You should optimize one page for "payment gateway", it can be your main page or a landing page. The other pages should be optimized for different keywords and not competing against each other. This will increase page rank for each page and make them all powerful pages vs one or two pages being strong and the rest being weak. Hope this helps. Good luck.

    | bronxpad
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  • Yes, you are right.  Thank you Ryan!

    | Juandbbam
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  • Hello, In general, I believe it won't.  Why? because since your website is the main source, the other affiliates are all linking to that particular product page.  As such, even if these affiliates are scrapping your descriptions, they are all still linking back to that page.  This would suggest to Google, you are the main source, thus you shouldn't get penalised. Also, even if you change the description, new affiliates would still scrap the content.  However, I think once in a while provided if you have the resources, you should refresh your descriptions to keep the content fresh. Hope this helps.

    | kchan
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  • yes, what Peter  said is ok. Sorry if I have not yet responded but i have modified my url with replace space with %20 and i have verified that that is the solution.

    | lbecarelli
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  • I would suggest simple solution After Header of your website , Middle content Start with [Impressive Word] Category Piece of Content about Category , main products , features... After that Product listing with order of Top Selling or Featured Products.. No one is interested in lengthy content in Category or even in Product Page (not even search engines).. instead of that I would suggest use that space with to list Last Buyers or visitors who visited this category has also visited this category kind of feature

    | letsnurture
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  • I change title tags on our massive ecommerce site all the time, it's called optimization A lot of times I see an improvement in rankings just by doing this.

    | richpirate
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