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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • I'm vote with SCW - no value whatsoever. Risk would be that the Search Engines might decide the totally unrelated domain name pointing to his site looks spammy. Assuming the parked domain is even indexed, given it likely has no inbound links. Given that there is absolutely no value to redirecting it, I certainly wouldn't take the chance if it were mine.

    | ThompsonPaul
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  • Nothing beats testing and experimentation. If you were my client, I would advise more of an 85% "hinge head" and 15% "hingehead" split across your product pages. This split aligns with the current search pattern.

    | RyanKent
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  • No problem, glad I could help - and I agree the Yoast plugin is a good one but if you're a paying member of SEOmoz, follow up using it with the on-page optimiser so you have a variety of angles covered.

    | Nobody1560986989723
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  • "Bing looks at meta keywords as a spam signal and not a ranking signal." That's something I hand't heard before.  Great. I haven't been inserting keywords for a long time, after hearing that they were no help for SEO.  However, in the beginning we were using them on some pages.  We have several hundred pages on our WordPress site.  I guess I will have to go look for a plugin to remove them.  Can anyone recommend one for that purpose?  We're built on Thesis (I'm sorry to say, now) which doesn't play well with a lot of the mainstream SEO plugins like the one from Yoast. Thanks, Tim

    | tcolling
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  • No its just a regular micro niche site focused on one thing with posts that are relatively old. Nothing out of the ordinary; I should expect a drop then.

    | 678648631264
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  • You have not provided enough data to give any specific advice ( what niche, links to competitors to see what they are doing ,etc )  but if you are going after local I would have individual product pages targeting those location with Unique Content ( depending on the niche you could target Video, Map and other elements ) . Cross ink internal pages those are relevant Build quality links ( IF you competitors are doing it right , analize their site and try to get links from their sources )

    | Saijo.George
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  • Anytime, feel free to add me to skype and twitter to ask for help if you need any! Also feel free to mark my answer down as a "good answer"

    | MattJanaway
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  • Thanks David Im using deponet for my shopping cart. I have opened a support ticket with them and it sounds like they can setup a rel canonical tag that will work automated. Im not sure how that works so I asked them for a little more information. I know some shopping carts have a feature for rel canonical tags but I dont see it here. Yes there not static pages they can change depending on how many products are in one catagory. Thanks again for your answer.

    | Dataken
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  • 45 usages of the keyword on the page is way high, unless the page is very long. Perhaps we could provide more help if we could see the URL - can you share it?

    | AdamThompson
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  • I don't understand what you said

    | 678648631264
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  • Basically the same as above; the description has almost no SEO effect apparently any more, but does have a measurable human effect since it will usually be displayed under your title in a search result. I've seen what you describe on my own pages, where Google will sometimes select part of the body instead of the Metatag, but I'm not sure if that's because they found an 'exact match' in the body text, they think it's better, or what.

    | icecarats
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  • PA and DA are just 1 of the many ranking factors for SERPS.  DA not as much.  Consider a blog you set up at wordpress.com.  Your DA is 100 because it's a wordpress.com domain, but your page authority will still be 0. Will that DA help you out eventually?  Sure, but to start, it's not going to make you rank that much higher.  Perhaps that's why your expert writes it off as important.

    | mytouchoftech
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  • The page is just a site index showing every item on my site.   I don't need it to show, but am nervous about using a no-follow tag since I have no experience with it. Thank you very much for the heads up on the title tag P.S.  It has a page authority of 18 and yes, every item can be accessed from the category menu on the left.

    | joziepaige
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  • OK, so basically you need your site to only appear in the Internet Universe once, otherwise Search Engines will be confused and think you have a clone.  Since cloning (duplicate content) is frowned in the SEO world, this will force the Search Engine to consider them seperately and decide which one is correct. Fixing this is relatively simple.  It means creating a 301 for one of your two options.  Here is an article that explains how to accomplish this: http://www.dailyblogtips.com/how-to-setup-a-301-redirect/ If you have other questions please let me know, I'll be glad to help!

    | ZephSnapp
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  • thanks Lads, Much appreciated. Aidan

    | aidanlawlor
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  • All the above are excellent suggestions - the only one I would add is social media shares, mentions and links of your site and its content. Bing is particularly focused on integrating social media metrics into their ranking algorithm as far as I'm aware, so all of the above plus social media links should help considerably.

    | DesignbysoapLtd
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  • If it has inbound links, I would 301, assuming the topic is at least the same. If it has no inbound links, I would probably delete it and allow the page to 404. It seems webmasters keep creating new pages on the same topic, rather than improving the content on the older page. It doesn't make sense.

    | seo-wanna-bs
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