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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Mihai, Panda is looking for thin sites, so as long as you have a genuine website then there should be no reason your site can't do well in time. The on page reports are still very useful in highlighting factors for consideration. Whether you take them literally or not is up to you. Using keywords in H1/Title tags etc is still fairly common practice if you're chasing that key term.

    | tomcraig86
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  • Thanks Guys, Really appreciate your input. Don

    | ge0173400
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  • How can we make use of this to our main websites advantage? Keep it under lock and key so your competitor will not get it. A lot more information would be required to decide if it should be developed into a free-standing site or if you should 301 to that domain.

    | EGOL
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  • Wow - now I feel like my idea has been blessed by a god (Lead SEO at SEOMoz).....feeling quite chuffed actually!

    | gtrotter666
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  • When i look at your question you are wondering how to present a targeted landing page for additional keywords, so you want to add new pages for some additional keywords. The way I described is a tested solution for this. I've used this method on many websites all rank number 1 for the main specific keyword and some additional keywords. But if this is not what you are looking for please let us know what you are looking for so we can answer your need. kind regards Jarno

    | JarnoNijzing
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  • Hi Marcus, After reading further, I see what you mean. I am in the process of having my programmer remove the sub-categories and sub-sub-categories from he Navigation bar. That will put me well under 100 on page links. Much appreciated. Don

    | ge0173400
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  • I am assuming you have some content on http://crosstrainingandfitness.com/online-workout-blog/ and the continuation of that on http://crosstrainingandfitness.com/online-workout-blog/page/2/ In this case I would go with rel=”next” and rel=”prev” Read this for more info : http://googlewebmastercentral.blogspot.com.au/2011/09/pagination-with-relnext-and-relprev.html So basically you would have this in the head of page http://crosstrainingandfitness.com/online-workout-blog/ http://crosstrainingandfitness.com/online-workout-blog/page/2/" /> and in the head of http://crosstrainingandfitness.com/online-workout-blog/page/2/ you would add http://crosstrainingandfitness.com/online-workout-blog/" /> Assuming you have no page 3

    | Saijo.George
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  • THanks for the replies. Basically The Clients Company name is ARS Inspection Services and the domain we have is houstonhouseinspection.com Home Inspector and Home Inspections are the main things searched for. I'm just struggling with how to position this correctly to maximize this long term. I've done more on a software front than i have the full onslaught of SEO.  I'm really  trying to grasp the correct way to structure this site so that it doesn't die a quick death. It's such a long domain name, that i tend to get worried about having super long urls for services(standard section/ specialized) and service areas...(houston and surrounding cities) Currently i have services as houstonhouseinspection.com/inspection-services/general-services and same thing but /specialized-services

    | tgr0ss
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  • Hi, In regards to keyword stuffing; yes it can be an issue in alt tags and personally I believe it is a spam signal to the search engines. For example, a good alt tag would be along the lines of: 'A young couple stood in front of the Egyptian pyramids whilst on holiday' However, you will find some people will stuff and go with: 'Egypt, Egyptian, Egypt Holidays, travel to Egypt, flights to Egypt, see the pyramids' etc It's fairly easy for Google, and your customers, to see that you are trying to manipulate the rankings. The alt tags should be a simple description of the image, however you need to be SEO savy enough to include your keywords as well. In regards to your site; if your competitor isn't using alt tags on their buttons, then it's a fantastic opportunity for you to take the lead. It's difficult to tell you what would/wouldn't work, but if you work on the lines of offering a genuine description then you will be fine. If your site is selling events, then it makes sense to explain in the alt tag that this is a buy button for X event on X date. Again, with a little bit of code trickery you can have this created dynamically so it's on a quick job and will happen automatically whenever you add a product/event. In regards to making words/phrases bold or italic; there is no SEO benefit or risk here so it should be simply down to what looks best and what portrays the information in the best way for your visitors. Thanks, David

    | mrdavidingram
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  • Rand has a useful post with several suggestions for when the "wrong" page ranks at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions

    | KeriMorgret
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  • If I wanted to outrank this competitor www.hannibals  catering.com,  would it help me or not to use our keywords in the footer like they did, or is there a better alternative?

    | TalkingSheep
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  • You may be looking at different data centres, or it could be on your pc/laptop you could have web history enabled, it wont be one set of ranking per device

    | kellymandingo
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  • I'm not sure what the advantage of making the tag pages into pages is. I guess I could hide the tag part of the url...so www.businessinteriors.co.uk/tag/office-design-birmingham becomes www.businessinteriors.co.uk/office-design-birmingham The tag set up of wordpress lets me set up individual "pages" for hundreds of keywords,a albeit not easily customised. Does a "page" look different to google? And treated differently? I settled on a tag structure for targeting my keywords, rather than targeted pages with posts being pulled in by tag, because it is not easy to show posts from a tag in the content area of a page without getting down and dirty with code. I found a plugin (associated posts) but the developer wanted to charge me...the posts looked rubbish on the page...and the last straw was another charge for the "upgrade"! I assumed the tag structure was only so much a disadvantage to me because they are harder to play with than pages. (I got round this by using a little plug in that pulls the tag header and description into the tag page as unique content). If you think a tag page is "recognised" by google and treated as some low level library...than maybe I ned to re-think  :-s

    | bizint
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  • I have the same concern with some of my landing pages.  I know this is an old thread now but does anyone have any more up to date experience of this. The question I am needing to know the answer to is how do they determine what is an ad?  Or I suppose do they care, or are they just looking at how far away from the top left of the display in the actual content?  Has anyone done any experiments on this sort of thing in situations where the "stuff" at the top of the page is not ads but images/video/flash etc?

    | gtrotter666
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  • Use the most relevant page for each keyword. If you want to target any keyword make a page or tweak a page that is its closest match (that is if the page is not being ranked for anything else. people make the mistake these days of trying to rank too many keywords for a single page. Think about it the pages you create should be designed and posted around the user, each page Title, Description, H1 should be different, from the 4 pages i looked at on your site you are targeting the same keyword on 3 of the 4 different pages your kind of self cannibalising those keywords, Google is a little unsure what is the page it should be ranking for. Plus the Birmingham page has very little text, and its out ranking the home page add around 200 words to that page targeting that keyword and you will see a big improvement Good Luck

    | kellymandingo
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  • Mark, Either will work fine for EMD. Note that I only saw this due to the settings i use with SEOmoz. Next time it would be better if you post a question in Q & A as a new question as opposed to an older string. It is not a problem and I am always happy to answer, but you will get a lot of responses the other way in case no one on a string is getting emails about it any longer. Hope it helps, Robert

    | RobertFisher
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  • Did you receive the answer you were looking for?  I'm going to go ahead and mark this question as "Answered," but if you need more info or help please let me know.  Thanks!

    | RuthBurrReedy
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