Category: On-Page / Site Optimization
Explore on-page optimization and its role in a larger SEO strategy.
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Best Way to Add Google Map to Site
Thanks Chris, this is the most common sense way to do this. A question came up among a mozzer that sometimes WP strips the code out. Just want to add that, I have seen that happen before myself. The best way to ensure the code doesn't get stripped out is to stay in HTML mode after the map has been added. So I typically ad the map last. Doesn't always happen, but seemed to on a few occasions. Thanks!! -Dan
| evolvingSEO0 -
Why is my key word rank so horrible?
I would suggest nofollow/noindex your tag pages. A search for site:www.yakangler.com tag yields 73,800 pages. In my experience G does not like tags.
| poolhall0 -
What is the most effective eCommerce product / category structure?
I agree with Sparkplug here. Go with the flat site-architecture (option 1). What I'd do is use your category page design to clearly separate the sub-category links from the individual product links. List all subcategory links then decide which individual products are most interesting to users viewing that category page. Try to keep these to a select few to prevent user overwhelm. This way your most important product pages are easily indexed and have some category-level link juice directed to them.
| JesseCWalker0 -
Abvoe the Fold
http://searchengineland.com/google-may-penalize-ad-heavy-pages-100601 http://www.seroundtable.com/google-page-layout-seo-14288.html Above the fold in this case obviously was referring to sites that are cluttered with ads and banners before the actual page content, not necessarily content that can or can't be read without scrooling down.
| Plorex0 -
Youtube Videos For SEO
Here are the benefits that I have seen from videos. We started making them for one of our sites in November. We display them on Youtube and on our website. As you mentioned they have increased the "time-on-site" significantly. We display a couple on our homepage and they get viewed a lot. They let people know that we have more videos inside. I am sure that they contribute to pageviews. When we post them on YouTube --- we have our URL visible in the video window - this probably earns some domain queries and that tells google that people are asking for our site by name --- we have a link in our video description and many people use it --- these links are visible in google webmaster tools --- our videos display in the SERPs at google.com for some of our important keywords --- one of our videos ranks #1 for our most important keyword on youtube, we have several videos on that YouTube SERP --- our videos are being viewed hundreds of times every day on YouTube --- I often use the word "VIDEO" in my title tags. I think that should earn clicks from people. Lots would rather watch a video than read. --- philosophically if your site and my site have articles of equal value but yours has two images and mine has two videos which has richer content? Maybe google will rank that one higher. It is impossible to say exactly how google weighs this stuff but videos are not too hard to make and I think that they bring value to your site.
| EGOL0 -
Proper way to change keywords without losing ranking
Hi SirMax, Nice to see you here today. For starters, it's important to remember that local rank is founded not on the concept of where you serve, but where you are physically located. From your description, I'm not totally sure whether your client is planing on opening new offices in new cities or whether his service area radius is simply expanding to include other cities to which he will travel from his physical office to render services. I'm also not certain whether your client has a physical location in City A and City B, but I think you are saying he only has one in city A. If I'm mistaken, please let me know, but for the moment, let's say City A is your client's core local term because it is where he is located, and all other geo terms (cities B, C, D, E, F, etc) are his secondary terms. In such cases, this is what I do for my clients: City A is in the tags, headers and copy of the homepage and contact page and, possibly, about us. The complete NAP (name, address, phone number) is in the footer sitewide) Cities B-F are mentioned once on the homepage, as in, 'From our location in San Francisco, we come to you speedily in Berkeley, Oakland, San Jose and Mill Valley'. In the navigation, I structure a menu containing landing pages for each of the cities the client serves, including his city of location. The menu links to these landing pages and the pages feature copy that is unique. Landing pages like these are a great place to showcase real projects in each of the cities (i.e. here is Mrs. Jones' carpet in the Sunset District of San Francisco before and after we cleaned it and and here is a testimonial from Mrs. Jones and here is a video of us using our new truck mounted steam cleaner, etc.). Don't just copy and paste the text from one city landing page to another - make it unique. But remember, your exterior local properties (Google+ Local Page, Bing Local Page, Yelp Profile, etc.) are all going to focus on city A, because that's where you are located. I have seen this method work well for my clients. Now, your concern is that you have already optimized core pages for 2 cities instead of just the city of location and, apparently, your work has engendered high rankings for both the location and service city. If the client is only physically located in City A and you've manage to get him ranking for City B as well, removing city B from his core pages (home, contact, etc.) could well cause a ranking drop for city B. But, if the client has offices in both cities, you can continue to optimize for both on the core pages (this is just fine) and create the city landing page to feature his work in cities C--E in which he is not located. Hope this explanation makes sense, but please let me know if I've misunderstood your client's business model or if you have further questions.
| MiriamEllis0 -
Thoughts on these footer links
New post on the SEOmoz blog that addresses some of the good and bad things about footer links. Give it a look.... http://www.seomoz.org/blog/internal-linking-strategies-for-2012-and-beyond
| EGOL0 -
On Page Optmisation for Newbie
Hi Chris! This is Megan from the SEOmoz Help Team. The On-Page Report Card within a campaign will show you the same information because the on-page report is cached and rerun weekly by design. Unfortunately, this means that you won't be able to see an updated report outside of the weekly scheduled report updates. If you use our individual on-page tool for one off reports, though, you should receive the most up to date information: http://pro.seomoz.org/tools/on-page-keyword-optimization/new I hope this helps! If you have any other questions about our tools, feel free to get in touch with us by writing to help@seomoz.org. Cheers!
| MeganSingley0 -
Stumped on why Google is not showing main site pages anymore
Hi Stuart, Yes, i just set up a re direct so at least people would get to the home page. Certainly it needs some links but have seen other new sites with no links at least appear for brand name with no problems...thanks for pitching in.
| Luia0 -
301 redirect usage
That's correct - having both www.site.com and just site.com causes duplication issues. You do not need to have redirects in place to solve this though - you can use a rel=canonical tag in order to specify which 'version' you wish search engines to use. Here are a few posts that should help you: Google's Explanation - http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139394 SEOmoz Best Practices - http://www.seomoz.org/learn-seo/canonicalization John Doherty's blog post - "Should I use a Rel=Canonical or 301 Redirect?" - http://www.johnfdoherty.com/relcanonical-301-redirect/
| intSchools0 -
To many links hurting me even though they are helping users
Hey Cesar I have grabbed the URL from your profile and will give you some answers and suggestions as to ways to tackle this. Firstly, can you just feed back on your goals here? What are you trying to achieve? Is it just to remove these errors in the SEOMoz tool? Or are you looking to improve the ranking of these category pages? I will assume it's a bit of both and give you some suggestions. 1. Removing the links is probably not the best approach as your are going to orphan all those children pages so they may fall out the index and like you say, it kind of works for users. That said, having so many links on the page is not great either. If this was me I would probably break things down a little further and stop having single pages doing so much work. So, as an example: http://www.freescrabbledictionary.com/words-with-z/ Here we have several categories and a ton of links under each category so why not put each category on it's own page? So, a page for 6 letter words with z, 5 letter words with z, 4 letter words with z etc. You could still show a sample of the words for each category but you would take the number of links right down and also possibly create some more specific and targeted landing pages for search traffic. You already have the links to each section but they use anchors on this page rather than separate pages so that is a simple way to keep it user friendly, bag some new landing pages and take the number of keywords per page down. Things get a bit more unwieldy when we look at the words-with-a page as opposed to the words with z as there are just so many more words (links). So, the suggestion above is still valid, but I would likely introduce some pagination as well with all the standard SEO rules of pagination applied. You have two options here with as either rel=prev and rel=next to indicate they are part of a series or rel=canonical to the first page. You would have to give this some thought as I don't know how your users arrive but I would tend to swing towards rel=next & rel=prev in this instance to show this is a series and sometimes people may want to land at page 2, 3 etc if they are looking for a specific word. It may even be that you have the main page as a view all page and then still have pagination but the specifics depend upon what is best for your users and search. Some good reading: http://googlewebmastercentral.blogspot.co.uk/2011/09/pagination-with-relnext-and-relprev.html http://googlewebmastercentral.blogspot.co.uk/2011/09/view-all-in-search-results.html http://www.seomoz.org/q/pagination-ajax-rel-next-and-previous-rel-canonical-and-meta-noindex 2. Removing the links Yeah, it will likely hurt as you are saying these pages are not important enough to have any links to them. I think the above pretty much answers this one but that is not a good idea. Just be smarter in how you link to these pages and you will be okay. Hope that helps! Marcus
| Marcus_Miller0 -
Do we have too many links in our footer?
Hi, Yes the footer links are sitewide. ** Then I am sure those are not all 100% relevant for every page and you are spliting the Page Rank juice / equity / votes to all of the pages linked for all pages. I would suggest to keep in the footer: links that user can actually click on and links to releveant pages vs the pages they are placed on links that are not in the page (menu, body, side bars etc) Yes all the links (apart from the corporate links are duplicated in the menubar under the page header. ** They it will make sense to keep there only the ones that are really important not all of them. And again, like stated above, you are spliting the votes to all links per page no matter what if the links are duplicated or not. More then that the anchor text of the footer links won't matter anyway as only the first one is taken in consideration and since the other are above those will be considered.
| eyepaq0 -
Do I need a robots meta tag on the homepage of my site?
It's important that you don't have a noindex or nofollow in your homepage. That's like blocking your site. Be default, it's allowed / open. No need to allow it...you can do it, but it's not required in any way. However, as I said first, make sure you are not blocking the bots from indexing you. As soon as the block goes away, you are automatically allowing the bots to crawl and index you.
| NakulGoyal0 -
Thoughts on Results from Changing Title Tags
Sometimes not being consistent helps. Just my 2c. I would look at if there were other reasons. Are your off-page factors pretty well competitive. Did you get a unnatural links warning ? If after all those answers, you still think it's the page titles, change them on a handful of pages and see if you see any movement at all in the SERPS before investing a lot of time, effort and resources in this.
| NakulGoyal0 -
How should I fix my short meta descriptions?
Hey Sean, We have talked before as we work on one of the spree stores. You need to get content up on all these pages. For example http://spreecommerce.com/extensions/267-spree_product_zoom If it is all user generated content, than you need to make some fields required to help automate this when people add new extensions. Such as title, description. -Sean
| Sean_Dawes0 -
Recommendation of second target keyword
I'm not an SEO Guru just a junior on his way so think twice my advice before accepting it, it's just an opinion From my point of view I'd choose a smaller submarket of the big one you're talking about. Travelling, tourism have big market with strong competition. I'd go for long-tail keywords on subpages, optimize them for those keywords. On a long-term I still wouldn't go for the whole market if the competition is too strong with strong SEO. I'd choose smaller submarkets which can be defined around keyword groups and just one keyword. In the title use the most searched term and the content should contain more keywords, preferably long-tail ones. I think from a marketing perspective: it's much better to occupy a smaller market then become the 100th on a bigger one, because not your product or service but your position in your niche will define your business strategies, goals and success. Destiny - this is the best idea in your question! I'm sure it's a good idea and it works! Keyword Density - is the opposite do not overuse keywords and their plural forms, it's a bad practice. http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization Hope this helped!
| ZoltanGero0