Category: On-Page / Site Optimization
Explore on-page optimization and its role in a larger SEO strategy.
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Duplicate Page Content on Empty Manufacturer Pages
Yes, definitely add some unique content to these pages to reduce the levels of duplicate content which you're currently experiencing. Hate to state the obvious, but be sure to avoid using any manufacturers standard descriptions as you can guarantee that they'll have been repeated on other sites who sell the products. Your own unique product descriptions and also something which states that the product is not currently available, with some alternative suggestions perhaps may well help to deal with any negative user experience.
| dawnieando0 -
How should I rephrase these pages to avoid Phrase duplication within Title Tags
Thanks for the sage advise Ami
| amydiamond0 -
Changing an Aged Category Name
After doing a search for "phone covers and faceplates" your website page for that category/tag comes up as #1 in Google's SERPs. That page has a PR4. I wouldn't touch it.... if anything I would create duplicate content and then do 301 redirects for all the old tags over to the new tags. That will avoid penalty for duplicate content but keep the work load down. Payoff? If you can get ahead of the upward trend in "cases & covers" then it could be really good... but make sure you do your KW research well. Positive thing is that you probably won't lose much traffic as you'll most likely maintain your ranking for "covers & faceplates" for a while and then you'll start picking up traffic and rankings for "cases & covers." If that is too much work, then just do what EGOL suggested.
| SteveTheWoodsman0 -
How to handle lots of outbound links
Sweet! Thanks for the input. I thought that PageRank sculpting had died, but wasn't sure if there was some lingering risk of letting your pagerank disappear through outbound links, even to high quality websites.
| williammarlow0 -
2 sites made - almost same day question
You're likely to have problems with the content of both of those sites. It looks like thin content that is nearly duplicate except for the search and replace of one location for the other. Google isn't going to want to return to the user dozens or hundreds of nearly identical pages. If you do a site: on the nanny site and go in a couple of pages, it says there are actually only about 100 pages indexed. You're going to need to provide more value to the user if you want to get these affiliate sites actually ranking.
| KeriMorgret0 -
Keyword density and it's impact?
Let me explain a little more here. When someone goes to your page they want a questions answered, what we call their "query". If they are looking for kosher hotdogs then your page needs to be exclusively about kosher hotdogs. (not sausage, hamburgers, metz or brauts....kosher hotdogs) Sure, it can have links to mustard, ketchup or places to get hotdogs but the user intent for this query is to find something about kosher hotdogs. Your job as a website is to answer that query. With that being said, yes, I try to make each page we create exclusive for one keyword. For instance, let's say you are a dentist office and you want to rank for the keyword phrase "Dental implants". The entire page needs to be SEO'd for the phrase "dental implants". Step by Step: (I don't work with any dentist, and never have, but this is what I would do) Try really hard to have the URL have the keyword in it. For example: www.mylocaldentist.com/dental-implants Let's go ahead and set up rel=canonical to make sure we don't create duplicate content on accident. Use the keyword in your Title tag and tag near the beginning of them (I generally keep these two texts the same depending on how your site is built.) Title Tag <title>Dental Implants</title> Dental Implants (Don't think they need to be the same or different. I personally believe they can be the same and rank well. You'll get different opinions on this but from my experience they can be the same) Now write great content....actually don't write content....talk to me.....Show me that you know all about dental implants and the benefits, pros and cons, ways your company can help me get them if I decide to get them and how to get more information. Now that you have your "content" lets do a little SEO... Your keyword will naturally be in the "content" but lets go to the all the incidents it is used and bold it by using dental implants I like to link to an off-page authority (as well as internal pages that are helpful, ie. Contact Us, Locations, financing, etc) to help with my rankings. For example, you could say that "we use the finest dental implants from 3m, Anew, etc" and have the link point to the ADA site like I did. Add a photo of dental implants (that your company has taken) and add the title and alt tag as "Dental Implants" Let's make sure that the our Meta description has the keyword in it (not actually an SEO thing but when someone searches it in Google you want them to see it in your Meta Description) After you have done this then run your on-page report from SEOmoz to make sure that everything looks good....... That was lengthy but I think that everything on a given page should be to answer a given query. That simple! Darin. I am adding this part below because I just realized you asked a question about two separate keywords "cheap red paint" and "red paint" I would look up the two keywords and use [red paint] and [cheap red paint] (that is exact match) and you'll find that one is much better than the other. (I know this is just an example but one has 880 searches vs. <10) If for instance both did have pretty good results, I would use the more searched one as my keyword and link to it both ways but optimize for your main keyword first and rank it. For example. If you use www.paintstore.com/red-paint and I would do a link campaign to link to the page as "red paint" (mix it up though. don't get hit by penguin!) I wouldn't start worrying about "cheap red paint" until I started ranking for "red paint". Once you start ranking for "red paint" you can start to add to that document a few instances of "cheap red paint" and link to the page that way. Basically what I am saying is that you don't need two pages for these keywords because they are variants of one another. Until you have good domain authority, stick to one keyword and focus in on it per page. Hope this helps. Sorry it was so long. If you have any questions feel free to ask.
| DarinPirkey0 -
Phrase duplication within Title Tags
Hi Keri, I agree with you on that in after reading them they did not make on sense I'm using voice recognition system my spelling is horrible so it meant metadata but obviously I did not take the time to correct that. However I just thought it was strange that absolutely everyone of them got a thumbs down I mean By all means if the person would like clarification I would be more than happy to give it to them. However I believe I gave three answers entirely and I got three thumbs down it just seems excessive. I'm not mad I though I just thought it was really was Kind of excessive Also something that I've yet to have seen before . But I will take time to make sure that there are no more blatant mistakes like that Understandably would confuse anyone. The reason I sound even worse right now is I am on a trip for the holidays to visit my family and don't have my regular voice recognition system some actually doing this use my phone. Thank you for taking the time to at least answer my question, I hope you had a wonderful Christmas and have a happy new year, Thomas
| BlueprintMarketing0 -
Duplicated Content Column in excel
Hi Tom, I would like to see which CSV you're working with. I would need to know which campaign you're working with. I'll be opening up a ticket for you and will send you an email. If you could respond to that email, we can talk more efficiently from there. Thanks and looking forward to hearing from you. Peter, Moz Help Team
| Peterli0 -
Anyone looking for a SEO Consultant?
Steve, if you are looking for a full time job, I would suggest you look at inbound.org and other job sites or job aggregation sites like indeed.com for your location. If you are looking for projects/freelance work etc, odesk.com. elance.com etc are your best bet.
| NakulGoyal0 -
Site Wide Title Tag Discussion
I think by most SEO standards, people would suggest diversifying your keywords as much as possible. However, I have multiple sites that in order to stay targeted, I have to use the same high traffic keyword, hundreds of time throughout the site. I've had very positive results when dropping in the keyword, in every meta title (including product pages) and adding any additional keywords in the long tail. (the majority, if not all page 1) I thinks as long as you mix things up for the rest of title it shouldn't be an issue.
| Martin_Harris0 -
Local search optimisation
Hi Ray, Harvey is definitely pointing you in the right direction. Definitely read David Mihm's Local Search Ranking Factors. It is the premiere annual industry report. *Do bear in mind that the last report (I'm a yearly participant) was published just prior to the launch of the whole Google+ Local system, so it does not reflect that big change. Here are 2 pieces I send my own clients when they are just getting acquainted with Local: The Zen of Local SEO http://www.solaswebdesign.net/wordpress/?p=1314 The Rudiments of Local SEO http://www.solaswebdesign.net/wordpress/?p=1344 Local ranking factors are very diverse...there may be more than 200 factors in Google's local algo. Here are some of the most widely cited factors: Lack of violations on your Google Places/Google+ Local profiles. Nothing kills rankings like violations. Memorize the guidelines: http://support.google.com/places/bin/answer.py?hl=en&answer=107528 Age and authority of your domain (you can't control age but you can build authority) - Local and traditional optimization of your website Consistency, quantity and quality of citations Quantity of Google-based reviews Proximity to city centroid of the target city and proximity to Google's cluster of similar businesses Traditional SEO factors such as quantity and quality of links and co-occurrence. Social factors That's just a start, but it does sum up some of the main things that go into achieving a high local rank in the city in which your business is physically located. Read David Mihm's report, the 2 articles I've linked to and the Google Places Quality Guidelines I've linked to and you will develop a very clear picture of your business' opportunities, its present failings and its room to grow.
| MiriamEllis0 -
Trying to understand why i do not rank well for this keyword
i think the trouble i have is, i do not mean for the keywords to appear so much but because they appear in the articles and i show a brief view of the articles on that page, they have the keyword of gastric band hypnosis and gastric band hypnotherapy in them. It is like i cannot win. i want to have the keywords in there in h2, and for the titles as that is what the page is about, maybe it maybe a good idea to get rid of the bottom section of about gastric band hypnotherapy
| ClaireH-1848860 -
Meta Description?
I think this will help with your question - http://www.seomoz.org/blog/why-wont-google-use-my-meta-description
| Matt-Williamson0 -
AB Testing - Organic Rank
looks like the split testing is affecting our yahoo rankings. anyone experiencing the same issue?
| optimind0