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Category: On-Page / Site Optimization

Explore on-page optimization and its role in a larger SEO strategy.


  • Thank you so much for your help! It is just nice to know that I am heading in the right direction and thank you also for the other suggestions to consider as well. All very helpful! Now I just have to go through hundreds of pictures and ad those titles and tags over and over and over... Thanks again!

    | TBSEO
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  • They 'Google' have patents for rank modifying using seo techniques. It means they can identify what you are doing is aimed at modifying your rank. You need to wait and wait then test again. As it has a time delay.

    | googlemonster
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  • Hi Rahul, Actually its not the error,  you can have more than 100 internal link on a single page. In report, SEOMOZ just point out the pages so that you can look into it. You will see same whenever they find canonical tag on your web page, they just report you so you can verify it out.

    | SanketPatel
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  • I believe user reviews to work for local audience targeting. You can certainly add user reviews and ratings with Yelp and various others. I know a few engineers who use SENUKE to help manage creating the accounts and submitting reviews. However, I would not recommend this as a stratagem to rely on for strong link signals. Remember last year's algorithms was targeting too much of the same link schemes to rank. I would include this in your SEO but balance it with a full content algorithm to help your brand target your customer's pain points. Sharing and syndicating this content will help create the social signals, which will in return have Google trust your full link-foot-print! Also if you do this, try and get on a 0 to 90 schedule and only do it once or twice!

    | ChadBreezy
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  • Some inner pages do not have navigational links http://mac-win.co.uk/iphone-repair-manchester Some pages lack content. Example - http://mac-win.co.uk/blackberry-repair-manchester http://mac-win.co.uk/find-us - Google Plus is linked with broken page _In Home page; short snippets of the service are not linked with their respective pages. Moreover, I do not like the idea of pushing the visitors to click on the free quote button. There should be some texts and graphical elements to support this Free Quote button. Also suggest removing these phrases as they look like an attempt to increase keywords density: http://mac-win.co.uk/tomtom-repairs-manchester_ TomTom LCD Replacement TomTom Touchscreen Replacement TomTom Drop Damage TomTom Freezing TomTom Not Charging TomTom Not Turning On TomTom Water Damaged TomTom Battery Not Holding Charge TomTom Speaker Replacement TomTom No Maps Found TomTom Maps Update TomTom Maps Activation TomTom Repairs Manchester I did not find any XML sitemap. The following Open graph codes have been used twice in all pages –

    | SoftzSolutions
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  • Mostly home page contains information about website itself which can't be part of "how", "why" query. In cuch query you normally see blogpost, inner page, question/answer sites, article directories etc. BTW Good observation Charles.

    | SanketPatel
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  • In SEO we have a saying "If it ain't broken, don't fix it!" As long as everything is fine with your ranking and trafic, you should not worry too much about those long URLs I think it is not worth the effort However, you should probably make sure new content is given shorter urls Best of luck!

    | XNUMERIK
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  • Hi Sarthak, Meta Description are important if those pages are ranking in SERP. Meta description helps you in showing deal. short summary of page. Are those pages are important for you ? If you don't put meta description tag Google will automatically take content from your website, DMOZ content, social signals etc....

    | SanketPatel
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  • Agree with Dana. If the content of the page is changing, then there is merit in changing the title tags. If you are going to be adding additional content though, just add additional pages to the currently ranking website under the appropriate semantic area of the site navigation. For example: website.com ----> website.com/teams ------> website.com/teams/seahawks ----> website.com/teams/seahawks/playoffs (new page) Hope that helps!

    | AESEO
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  • If you use a collapsable div or CSS to hide the text, it should be absolutely fine. View the page with JS and CSS turned off. If you can then read all the text, then you've done it correctly.

    | PhilNottingham
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  • Hi, To some extent your answer above may be a large contributor to the steady decline in rankings over time. If your pages aren't refreshed and you're not doing anything much to update them and also not doing any link building then I should imagine that it would be relatively natural for your rankings to drop over time, particular if there are competitors who do do these things as they're naturally going to be working their way upwards with their efforts.

    | dawnieando
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  • I use Magento for my eCommerce sites. There is a feature right out of the box that takes care of this. It's called the rel="canonical". Look for it in your ecommerce software. Sometimes it's a plugin and other times it's right in the admin panel. Good luck!

    | Francisco_Meza
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  • I wouldn't set a fixed rule for number of words. Here's a short list of what I do when writing content for a service: Determine the target audience Describe the service being provided Create personals Disqualify likely objections Provide your unique value proposition Add image(s), or data (charts)  - if applicable Display testimonial(s) from the service Find the pages ranking for this service, see what they do well and find a way to do it better

    | WilliamCarr
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  • Thanks Matthew This really helped. My client decided to acquire links without letting me know. It's the first time I had a site go down instead of up and I panicked. Happy holidays! Carla

    | Carla_Dawson
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  • Thank you for the reply, Dawn. I appreciate the feedback!

    | UncleTodd
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  • Dr. Pete wrote a good post about it at http://www.seomoz.org/blog/how-many-links-is-too-many

    | KeriMorgret
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  • Great, that sounds like an improvement. With that many words, appropriate keywords for the page can be used 3 times in various word orders. If your keyword was "running shoes" and you have your words at the top, do you use your keyword once as "running shoes" at the top, and then in the bottom text include it once as "running shoes" and once as "shoes for running" Or what have you found is effective? I don't like to keyword stuff.

    | BobGW
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  • That's correct. We do this for all compatible products.

    | eugeneku
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  • Thanks Ryan, very clear. I learned to look at the page and the goals of the page, and with a new site to start with one keyword, etc. Wow. very nice thank you

    | BobGW
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