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hi blurbpoint wow, thanks for your in-depth thoughts about this and the helpful references. So it seems that adding parameters to the linked-to url will be a signal that the link is paid for? Makes sense. Only one thing I didn't understand: what do you mean by "saving the website's image while leaving some link juice"?  I didn't quite get that...

Hi Erica Yes, we've considered the solution with featured products (for other reasons than SEO though). But it seems to me that it can be difficult to integrate the generic keywords for our category pages in the product review. Anyways, that's definitely a solution I will take into consideration besides the general descriptive category text.

Hi Stephen Thanks for your thoughts. Personally I don't think we need this but people from corporate communication somehow got stuck on this idea. See if I can scare them out of it by mentioning load time...

Thanks Keri, nice resource. I guess the main issue now will be to sit down with legal department and hear what they have to say...