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Hi There, Good topic, and like Chris, I agree that this approach of creating a single, really strong piece of content and linking from it to your city landing pages is a MUCH better idea than trying to re-hash the same topic over and over again for every city. I'm not an expert on how this would the flow of link influence, but I think it's way more important to consider the better usability your suggested method provides than would the thin/duplicate/spun content approach. Hopefully you can find other geo-specific topics to cover for individual cities, but if a single topic applies equally to all of your locations, then it's a good idea to present it that way.

Hello Brian, thanks for the heads up! This is Abe from the Moz Help team. I hope I can help. The page you are trying to grade has a pop up with a Yes or No question, that our crawler can't get past. Make sure to use the on page grader tool with pages that do not have pop ups or mandatory questionnaires that show up when you go to the address. We do hope to add the ability to bypass these in the future. Make sure you are tracking the exact url that your competitor is ranking for in Google. If your competitor ranks for www.example.com and you have example.com (non-www) in your settings, we will not be able to display the correct results. Make sure to indicate the version you notice them ranking for in Google, in your campaign settings. I hope this helps! If you need any more help or have questions, please write in help@Moz.com and ask fro Abe