Questions
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Event Schema for Multiple Occurrences
That does sound tricky. Maybe you could consider them to be sub-events https://schema.org/Event https://schema.org/superEvent https://schema.org/subEvents ... but I am unsure as to whether subEvents can have specified dates (start / end) I might look more to something like EventSeries https://schema.org/EventSeries "An EventSeries is a collection of events that share some unifying characteristic. For example, "The Olympic Games" is a series, which is repeated regularly. The "2012 London Olympics" can be presented both as an Event in the series "Olympic Games", and as an EventSeries that included a number of sporting competitions as Events. The nature of the association between the events in an EventSeries can vary, but typical examples could include a thematic event series (e.g. topical meetups or classes), or a series of regular events that share a location, attendee group and/or organizers." This would seem to be a better schema to use in your situation. This is the JSON-LD example of implementation from Schema.org: https://d.pr/f/WDYKni.txt (TXT file) It looks like it could be re-engineered to do what you want Whilst Google don't explicitly state that they support EventSeries yet, IMO their documentation cycle for what they do support is wildly out of whack. I have seen front-end instances of them experimenting with loads of schema that isn't in their official documentation. As such I wouldn't be overly, dramatically bothered by that. At the end of the day, the home of schema is Schema.org. I actually often push for schema which Google don't explicitly state that they cover, and I'm often pleasantly surprised It doesn't always yield fancy rich-snippets, but it does help Google to gain contextual awareness and rank pages more appropriately. In fact you can read about that here: https://www.searchenginejournal.com/google-follow-our-structured-data-requirements-to-ensure-rich-result-eligibility/329679/ "Independently, you’re always welcome to use structured data to provide better machine readable context for your pages. Which may not always result in visible changes, but can still help our systems to show your pages for relevant queries."
Intermediate & Advanced SEO | | effectdigital0 -
Nofollow Outbound Links on Listings from Travel Sites?
Great question! We do often see a positive correlation between the number of followed outbound links and higher rankings (though I'm not sure we've scientifically measured this recently). Anecdotally, we hear this often as well. Most famously when the NYTimes made external links "followed" which was followed by an increase in traffic/rankings.
Intermediate & Advanced SEO | | Cyrus-Shepard0 -
Scheduled Custom Reports Not Running
Thanks KeriMorgret, I've entered this as at ticket and look forward to working it all out!
Other Research Tools | | Your_Workshop0 -
Will adding 1000's of outbound links to just a few website impact rankings?
do you have any evidence that linking out can improve domain authority, I don't think it can., Matt cuts once said that it can be beneficial to link out, well of cause it can, but can it make you rank higher? The evidence shows it can make you rank lower, not higher
Intermediate & Advanced SEO | | AlanMosley0 -
Refreshing old blog content with dates in the URL
Thanks, Jane! This is a very valid option, though in the current website architecture coupled with client expectations that could be difficult. I will keep this in mind but am open to other thoughts if anyone has any.
Whiteboard Friday | | Your_Workshop0 -
Toggle Menu's and Collapsible Nav Structure Good For SEO?
as long its coded right where the actual code is in a list format and then javascript works off of that you should be fine
Technical SEO Issues | | goodlegaladvice0