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Hi Robert, There was a google update in March which Gary Illyes jokingly referred to is as "Fred" - Fred Update. The main purpose of that update to target websites with thin content, low-quality content or spammy links. I think your keyword is the victim of that update. Hope you find your answer. Thanks, Shahzad A

It probably depends on the site. There are some high-authority sites that are basically platforms for other sites, so in that case, no. I would think a relevant link from an integral but low-authority page on a high-authority site would be a plus, especially because the authority of that page might be higher than you think (maybe Moz just hasn't found its other links yet, for example). As far as your problem, to start, I'd take a close look at the pages that used to convert and see if there are any on-site improvements you can make. Use the on-page grader and make sure you have your bases covered on that end.

Google Page Rank was deprecated and not updated since the end of 2014, and the public facing Page Rank metric was generally too broad to be able to use as a useful tool... The only change now is that Google has killed it off completely for any third party tools to pull data, so it's completely dead... In terms of your own site, you're better off looking at whether a page is attracting traffic via organic & paid search and social channels as a measure of success. In terms of external sites, the various tools (Including Moz) which allow you to check metrics are generally more useful - Page Rank never supplied an equivalent to Domain Authority (As a 'site' page rank was the page rank of the individual home page), and although the crawl amount often isn't quite as wide as the resources of Google, the individual PA scores are more granular, so you can more accurately look at closer competitors if that's your thing...