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Hi Pablo,

What report are you using to find the 404 pages? Are they soft 404 or hard 404s? A lot of reports may return a 404 response for something like a failed file request which does not really impact usability.

If you have a consistent page name for your 404 pages, look under Analytics site content and filter by page title then search for your 404 page title - this will give you the actual failed page requests, you can then narrow down if they are internal page links or external.

It may be worthwhile checking what links are pointing to your 301 redirects and if there are links you want to keep, dropping them could have a negative impact on your site.

Regards,

Jason

Thanks Patrick,

I talked to Moz Support and this is what they said:

Hi there! Great question. Unfortunately, a limitation of our API is that we can only export the top 25 links from each linking root domain. This means that if the majority of your links are coming from a small number of domains, we would only be able to export a small percentage of your links. This includes internal links as well as external links. This process ensures that you have a wider range of data from all domains linking to you in the CSV rather than a focus on data from a couple of domains. If you want a full export of link metrics, you may want to take a look at our API to set up your own calls.

I'm embarrassed to say I didn't even think of using the Google Search Console! Will be doing so now haha.

Thanks,

Jason

What CMS are you using?

If the pages are loading the style sheets globally, can you just use a class/id for the body of adult and child pages then use these classes for setting the different styles:

.child-template .container-div {  }

.adult-template .container-div {  }

Then you can have the layout/page structure under the one URL with different styles.

Maybe it is a type of blog filtering/tags and they are creating more as they create new articles? If they are spammy links it's going to turn out bad for them.

With GoDaddy you should have access to the DNS template for the website, just add a cname record for www or A record if that's what you want to use.

What do you set for rel=canonical? Everything should be consistent.

Could you try make your domain name 'Free Scrabble Dictionary' look like a brand rather than just a URL?

I thought the EMD update was quite old, and if it was going to affect your domain it should have by now?

Hi there,

Moz reports 70k+ external links pointing to my site but when I use the Open Site Explorer to export all links, I only see 9,000+

I have tried combining different combinations of fields ('this root domain', 'this subdomain', 'all links' etc) but can never see more than 9,000 links.

My website does redirect to www. and have a couple of subdomains, the report for non www. only shows around 120 external links.

We also use Ahrefs and the crawl reports here display 40k+ links (on the dashboard and when exported) which makes me believe the problem is not with my website but rather OSE.

Any help is much appreciated,

Thanks,

Jason

Hi Thomas,

I was wondering how you got on with this issue? Since it has been 5 months have you started to rank higher?

Also, what were the types of links to your site (e.g. www.domain.com/?id=123456)?

Thanks, Jason

Hi Dr. Peter,

Thanks for your reply.

I think the new cards were just an update to styling from Android 4.4 to Lollipop:

4.4: http://4.bp.blogspot.com/-ZB7IbJmrboU/UI9UrwYAWtI/AAAAAAAAGFU/cUbgHIpifyo/s1600/Google+Now+Cards+3+-+Alerts,+Breaking+News,+Nearby+Attractions,+Public+Transit,+Nearby+Photo+Stops.png

L: http://zdnet3.cbsistatic.com/hub/i/r/2014/11/28/b326e10c-76b5-11e4-b569-d4ae52e95e57/resize/620xauto/2f53cdf16dadae49369d14f9bf376fc6/screenshot2014-11-24-18-49-36.png

That's good - I do get cards from Moz (individual blogs and grouped under news) - and I would guess that if they are created by something implemented on the site then you guys would know.

That's a good point about Freebase - I hadn't thought of that.

Thanks!

Hey guys,

Google has recently updated Google Now. I am now seeing different types of Cards, some more prominent than others, does anyone know how to optimize for these?

It looks like it pulls the RSS feeds and maybe the Meta OG to grab an image, but the some cards are bulked together under 'News' while others have a full card - I seem to only get updates for a number of websites I visit, not all.

I would be really interested to know how to make the most of this feature.

Thanks,

Well the schema for Organization is mainly marking up an address and contact details as far as I know. I wouldn't bother uploading it if its changing in 3 weeks. I assume this is the page you want to upload it to - zing.co.nz ?

You are better off investing time creating G+ / MyBusiness page in my opinion.

You should definitely use Schema, depending on the website it may help. For example if you have products and use schema on the reviews you will display stars in the SERPs for that page (which is likely to increase CTR) and if its a blog you will display publish date in SERPs. I don't know about increasing the organic results so much but it definitely helps search engines crawl your site.

Probably not important but there is a wild card A record (*.greatwesternflooring.com) https://who.is/dns/greatwesternflooring.com, if you visit http://greatwesternflooring.com you get a 301 redirect to http://www.greatwesternflooring.com/

I would try have a CNAME for www. and maybe set a rel="canonical" for the domain