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Hi Marie!  I loved your recent post about the difference between Panda, Penguin and Unnatural Link Penalties recently.

First off, I'd like to say that I'm still getting awesome results with my SEO.  I work on around 100 websites, and both my on-site and off-site techniques are improving the results.

That being said, I can see that the site level metrics are having a larger influence.  I work in a niche that has lots of different providers for websites, and most of them create tons of duplicate content.  The sites that are creating 1000's of pages of duplicate content have been hit hard in the past 6+ months, and it's getting harder to keep them ranking well, but the one's with great architecture are actually getting easier.

For a great example of a company taking the initiative on this I'd look at Autotrader.  They recently, within the last year I believe, decided to no-index all of their inventory.  They did this because all of it was the exact duplicate of what the dealers had posted in dozens of other places online.  Right after they made that change I saw a dramatic improvement in rankings across the board.

Go under "linking domains," and keep expanding until you find one with a bunch.  Right below that group it will say something like "see all links from this domain."  That will bring you back to the inbound links section with a few different filters that weren't originally there.

Another option is to check your Google Webmaster Tools.  If the domain has enough authority it will pop up with how many links you are getting from the one source.

Very true.  Also, if I came off as being a jerk in my post, I do apologize.  That wasn't my intent.

"If I suggest that they make an H2 tag with SEO..."

H1's carry a little more weight than H2's, so I'd suggest using an H1 if you can.  Ian implied that, but he didn't outright say it

Also, the page you have listed has capital letters in it, which isn't ideal, but it's still fine.  However, the lower case version does 404.  So, any links that are sent to the lower case version will not result in you getting link juice to the page.  I'd suggest using a 301 redirect from the lower case version to the upper case one that you have listed.

lower case version:

http://lightsigns.com/uniko_manufacturing_limited.html

From SEOMoz: http://www.seomoz.org/learn-seo/mozrank

"MozRank measures the link juice (ranking power) of both internal and external links"

If the competitor has fewer pages, or at least less pages being linked to from each page, then the "link juice"  being passed between internal links can be greater.  So, while you may have a lot more links going to your home page, you may be linking out to so many different pages from the home page that the link juice passed to internal pages is minimal.  Thus, diluting any return you might get from those internal links.

That's assuming that the official Mozrank page isn't lying about internal links.  Dr. Peter is the only one that can tell us that for sure.

Dr. Pete:

The competitor has a lot less links, actually, but I'm super pumped for this tip!

Rogs.SEO:

How many pages does the competitors site have compared to yours?

Have you ran a screaming frog or a xenu of both sites?

Who has more internal links pushing into the page you scanned?

Are they just menu and footer links, or are some of them in the body?

Your ratio of domains to links is pretty low, do you have a bunch of site wides pointing at your site?

1.Is this how I would optimize the titles?

Each page should have a specific keyword group you are trying to target, minus the about us page.  In theory your pages would look more like this:

Rates: Dog Walking Rates in Anytown | Business Name

FAQ: Dog Walking FAQ's in Anytown | Business Name

Etc.

You would then want to link to those pages internally with the their main keywords, if possible.  So, you would like to the home page with "Dog Walking in Anytown."

2.  Do people expect the title tag to be the same as the menu option they click?

People don't really pay attention to the title tags at the top of their browser.  The only time I check is when I'm bouncing between pages.

3.Should I not optimized the titles?

You would create unique title tags for all the pages to just make sure that they were unique.  Duplicates can hinder your site.

4. Should I not use the same keywords on every page?

Search Engines look at the whole context of your site as well as individual pages.  You will want to use the keywords whenever they fall naturally into your text.  You can then link them internally to the page that is most relevant.

5.Should I use a brand domain instead of a keyword domain?

Depends.  Is the person an active blogger, and will they garner a bunch of links from the amazing content?  If yes, then go ahead with a brand.  If not, keep it simple with an exact match domain.

1. Same domain, but they are different pages.

2. Yes, those would be considered different pages.

3. I use the Chrome Extension: Redirect Path.  It creates a little widget in the header of my browser to show me when a redirect happened, and what kind of redirect it is.

Did a new competitor enter your vertical?  You usually don't see a slow death like that unless you are slowly losing your ranking to someone else.  I'd look at your webmaster tools to see where you are ranking for specific keywords.  It has it broken down by position in there, as well as just average ranking.

For example, every time I checked a specific phrase with a tool I ranked #1.  Yet, I was only getting 10% of the traffic from that word.  So, I dug deeper, and it turns out I was popping up #1 50% of the time, but the rest of the time I was somewhere in the top 5.

I'd create it like this:

Home page: Tulsa Movers, Movers, Tulsa, Tulsa Moving Companies, etc.

Category pages (each separate): Tulsa Office Movers, Tulsa Apartment Movers, Tulsa Packing Materials.  These pages would be in the first directory like .com/tulsa-office-movers

Other Area Pages (Also separate): Owasso Movers, Skiatokk Movers, Etc.  These would also be in the first directory like .com/owasso-movers

You could then go a step deeper on these pages to do Owasso Office Movers, Etc.  These would be in a second directory like .com/owasso-movers/owasso-office-movers

Mozrank does take into consideration both internal and external links.  Perhaps he has a better structured site that utilizes internal links in a better way?

It all depends on server types.  Apache servers fetch the same exact page regardless of case, where as a IIS-Microsoft server considers the upper case and lower case pages to be different.

You have an Apache server, so I wouldn't worry too much about it.  If you ever consider switching servers, though, you will want to take a look at your URL's.

I wouldn't think so.  I have several sites that are 50,000+ pages with exact match links in the menu and footer that haven't had any problems.

Have you looked to see if any of the sites linking to that site have obvious purchased links?

The page is definitely over-optimized - especially with external links - so you could be right.  Another option is the page layout update.  There are a lot of ads on the individual stories.

The only real way to tell would be to see the analytics, and figure out the date of the drops in rankings.

How much traffic is this site wide link providing?  None?  Deal with it!  Tons? Leave it be.

What he's trying to say is that you need to build links to be able to get your website to rank well.  However, EGOL is right in that this would not be sufficient.  You would be better off spending that time generating great content for your own site, reaching out to other bloggers to post your content on their site (unique content of course) and creating some sort of newsletter to try get contact info from people in a different way.

Yeah, the url structure.

The link profile of your homepage is very well optimized for "motorcycle tires" so it was ranking decently well, whereas your new landing page is not.  So, it was a good step creating a specific landing page for that search, both on a SEO level and usability level, but you will not just transfer over rankings.

Perhaps contact those websites that are linking to your home with your ideal anchor text, and get them to switch it to the new landing page?  Just don't overdo it with the anchor text.

On a separate note, I'd also work on your taxonomy.  You should really have things broken down like /tires/motorcycle and parts/sproket, not the /##/Keyword you currently have.  I just tell my designer what I need changed, so it's super easy for me to tell you that lol

You need to diversify your anchor text.  Only 10-20% of your links should have exact match anchor text in them, and of your 180 domains you have 50 with "unlocked cell phones."  Plus, you have almost no benign links such as "click here" or "website."  If you want to get rid of the penalty you need to either start building links, or start changing the anchor text on the ones you have.

According to this article it should help: http://www.seroundtable.com/404-links-google-15427.html