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Sorry, I am the one that misunderstood your question, read it too fast.

I don't believe there is one single tool that can be used to 'discover' all the keywords any single site ranks for. There are a number of tools you can use collectively that may give a bigger picture.

I dug out an old moz post that might be of interest - http://www.seomoz.org/blog/what-keywords-do-i-rank-for.

Other than that I've not been able to locate a programme in the past that will do what you need on its own.

Page load speed was a factor Google mentioned they take into consideration a couple of years ago, so as standard you should look into this - not just for Googles sake and the sake of your ranking, but to make the site a pleasant experiance for your users.

As I mentioned, back this up with decent content.

Hi Bob,

Yep - I used this, oh must be 8 years ago now!  Its a company named IBP (Internet Business Promoter - www.ibusinesspromotor dot com).Its not a great reporting tool TBH, I found it just pointed out a load of things it calculates are incorrect. But a lot of the things it thinks are incorrect are incorrect, if that makes sense.

It tries to get you to do all the things it believes are in-line with the search engines, until your page is "100% optimised".

IMHO, your best getting to grips with excel pivot tables and creating your own measurable reporting technique. Tailor the report to the important metrics - i.e. what is delivering ROI for the client site?

DA - Domain Authority

PA - Page Authority

This is a great whiteboard Friday that will help you understand more on this: http://www.seomoz.org/blog/whiteboard-friday-domain-authority-page-authority-metrics

Hi Jesse,

Now your talking! I'd say I agree with you know on this - it may not have much value in terms of aiding a sites rank, but then again it may have some slight advantage in terms of rankings - as long as its played by the book, is relevant, not stuffed and is in line with all the other on-page 'best practices'.

It certainly wont hurt.

I was thinking more on the lines of improving CTR, as opposed to focusing blindly on a keyword stuffed title purely for the rank, like all the others in the top 5 in this niche.

Now the sites ranking, a more prominent way of attracting / making the listing stand out is required, so looking for valid options.

Yep, this would work within the travel sector - The UKs No1 Destination etc etc.

I think it would only benefit the CTR, if the offering is indeed the best, or the client is happy to claim they are the best at what they do.

Thanks Guys

Ahh, good man. That's spot on.