Questions
-
Https - should I do change of address on WMT
Have you setup your https version of the site in webmaster tools as a separate site, if not I would and then I would submit a https sitemap on this profile. I would also 301 redirect the http to https across the site - you may find this previous question useful - http://moz.com/community/q/best-method-of-redirecting-http-to-https-on-homepage
Technical SEO Issues | | Matt-Williamson0 -
Internal linking
Short answer yes. Google will only read 'x' number of links on a page anyway so too many and they wont even be read by Google. Too many internal links, like a link farm and this will be penalised. Also I would avoid keyword stuffing in your anchor text, as this will look spammy. Great article here on internal link building http://www.quicksprout.com/2014/05/14/how-to-avoid-getting-slaughtered-by-penguin-3-0/ Internal links is great way of helping your users navigate around the site, but use internal links to help people navigate your site and not purely for SEO. If you do it naturally and forget about the search engines you will be fine, its when you try and cheat them it will look spammy and you have the potential to be penalised. When adding a link, ask yourself: Does the user need this link, will it help them on their journey.
On-Page / Site Optimization | | Andy-Halliday0 -
What is classed as a reciprocal link?
Probably to some extend it will be classed as a reciprocal link. But it would have been worse if the same page would have linked back to the Web site that is linking to your page. That's what a real reciprocal link would be.
Link Building | | Martijn_Scheijbeler0 -
Best Way To Target A Group Of Keywords
Still relevant: http://moz.com/blog/tactical-seo-how-many-termsphrases-should-i-target-on-a-single-page My honest opinion is that these terms are so related, you could comfortably target them on a single page. Let the content decide the targeting, not the other way around. The risk of optimizing too many pages around the same content are many, including: It comes off as spammy A real risk of a Panda penalty Who wants to write 20 near identical pages of web content about London Scaffolding anyway? So if it were me, I'd target a single page around these keywords, then create supplemental content that answers questions folks might have and also search for. Pages such as: Scaffolding costs / price of scaffolding Scaffolding towers Scaffolding jobs, scaffolding supplies FAQ about scaffolding UK Scaffolding regulations Mobile scaffolding I'd try to make each piece of content the best I could make it, and I'd naturally link back to my money when it made sense. When done right, this method will grab more long-tail traffic, and help your main content page to rank with contextual links from topically relevant pages. Hope this helps! Best of luck with your SEO.
White Hat / Black Hat SEO | | Cyrus-Shepard0 -
Same Meta description is being shown on Google?
Google will choose a snippet it feels is appropriate based upon the user's query, and often doesn't choose the meta description. Do your descriptions show up as the snippet if you search for a query related to their content, rather than for a site:"mywebsite": + "key phrase" search, i.e. just [key phrase]?
Search Engine Trends | | JaneCopland0 -
Best Internal Link Checker
Agree with all the ones above. Just adding Open Site Explorer to this list too http://www.opensiteexplorer.org/
Link Building | | EEE30 -
Ranking Software
Try http://www.rankwatch.com/ https://proranktracker.com/ I use them. they are good.
Search Engine Trends | | vivekrathore0 -
Linking out to relevant resources
Feel absolutely free to link out as often as you like to as many sources, as long as those sources are high-quality. I personally do not recommend nofollowing links "just in case" they are spammy in the future; the vast majority of the links you create will be to sites that will never suffer a spam problem (and if you are ever worried, perform a check on your site's outbound links once or twice a year). As Anirban says, a site that links out to trustworthy sites makes itself look more trustworthy in return. A very simplistic way of looking at this is that spam websites link to spam websites and to trustworthy websites. Trustworthy websites _only _link out to other trustworthy websites. So while you're not giving the sort of positive signal that likely results in improved rankings, you are failing to give a negative signal. If the links are user-generated, place a nofollow tag on them, but if they are editorial and added by you because you appreciate the resource, you can do this as often as you like (within reason, still don't create massive pages with thousands of outbound links!).
Link Building | | JaneCopland0 -
Best Tool For Finding Related Keywords?
As Dinesh suggested, the Adwords Keyword Planner is a great tool. You can also use Google Suggest and related searches at the bottom (Ubersuggest or Scrapebox for more results,) then there's Soovle which pulls from many sources, and Google Trends also has related terms.
Intermediate & Advanced SEO | | TheeDigital0 -
Is there a we to get Google to index our site quicker?
Fetching as Googlebot and ensuring the page is visible elsewhere on the web (marketing!) are the best ways to spur quicker crawling and indexing, as others have said. If you notice the cache date of the pages not updating and changes not making it into Google's index, it would be time to check for larger issues that might be preventing or dissuading Google from reaching the site more regularly.
Search Engine Trends | | JaneCopland0 -
How do I know if I have been hit with a Google penalty
PageRank is a pretty outdated way of looking at a page's worth, especially because it's updated irregularly, and often fudged / inaccurate. Google realised a while ago that people used PageRank as a metric to buy and sell links, meaning that them making it very accurate was helping fund an industry they very much didn't like. That said, 2.5 years with no internal PR showing up on any URL seems slightly odd. Do the pages show decent Moz metrics, like Page Authority? Does the site sit on HTTPS URLs exclusively? At least a little while ago, that used to stop toolbar PR from showing up but it didn't mean that pages wouldn't rank. It's also possible that the site receives few or no links from elsewhere, meaning that there is not much authority to be passed through the site from the home page or any other target page. Does this seem likely to you, looking at the site's links? As others have said, there could also be internal linking problems that halt the flow of authority, but 2.5 years is a while to show no internal tbPR whatsoever.
Behavior & Demographics | | JaneCopland0 -
How to overcome blog page 1, 2, 3, etc having no or duplicate meta info?
Thanks Anthony! This is the best way to handle it. If you are using Yoast SEO, go to SEO->Titles & Meta - and check off "noindex subpages of archives".
On-Page / Site Optimization | | evolvingSEO1 -
Recommendations Content / Copywriter
Check out the Moz recommended list - they're mostly SEO companies but some will offer copywriting / content services, or will have partners they can recommend.
Content & Blogging | | JaneCopland0 -
Sponsored Tweets
Not directly, since Twitter links are nofollowed, but it could help indirectly if you are promoting good content that viewers may want to share and link to after reading.
Branding / Brand Awareness | | WilliamKammer0 -
Back link profile
Hi, Marie is right - we can't provide you with numbers like this. The last time that this was possible was 2009 / 2010 (in my experience). You knew that if a well-ranked website had 1,000 inbound links and 50% of those had commercial anchor text, 5% of which was from a certain type of website, then those were good numbers. Not necessarily to copy, but successful numbers nonetheless and a framework for what was working at the time. Now, as Marie says, Google is far better at determining what is real and what isn't, so even if you stick to someone else's numbers in terms of where they get their links from, your attempt at copying that may not have the same results because it does not look nearly as natural or high-quality. I also have to point out that you have mentioned directories and social media: social media links are almost invariably nofollowed, so if you are acquiring them, you should be thinking about these links for other reasons besides SEO. A natural, high quality backlink profile will include social links, so don't forget about them, but they are not technically a source of inbound followed links anymore (for the most part). Directories are often low-quality / spammy and often require payment for inclusion. I would only have a site listed in a directory if I was doing it for other reasons than SEO nowadays too.
Link Building | | JaneCopland0