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Hey Wayne! The WB Friday you're referencing isn't ringing an immediate bell with me, but as to your question, what RangeMarketing has mentioned would be standard Local SEO advice. Provided your location landing pages are of high quality (not thin or duplicative) and feature all of the info the customer needs to understand your services and contact you, then yes, it is considered a best practice to use these URLs in your citation building. Additionally, these types of landing page URLs for your various physical locations may help reduce the risk of Google merging your listings on their end, because the URL is one of the signals differentiating the various locations. Hope this helps!

Sounds interesting, I would be interested in hearing other people's points of view, as far as I'm aware it wouldn't have a negative impact on SEO and I can't work out why it would. Do you have an example of the page you are hosting the infographic on ?

Good suggestions on this thread! What I would be sure that you are doing is that if you have a unique landing page for each office, you are consistently using the acronym for that specific business on that page. So, in other words, your landing page for the office in NM should consistently refer to the business as Keller & Keller LLC. This does matter. Presumably, you will have linked from the NM Google+ Local page directly to this landing page and if Google sees Keller & Keller LLC in both sources, it will confirm the identity of the business for them and lower your chances of merging and duplicates. Hope this helps!

Cool, Wayne. I hope it does help!

Hi Wayne, Is Indiana Accident Attorney the name of your website or are you purposely manipulating the title tag for certain landing pages?  I think that branding your content is fine as long as it is not manipulative.  For instance if you're changing the title depending on the page content I think that's a bit mis-leading and while it may not hurt you in googles eyes it's confusing to all humans who visit.  If you're consistent throughout or only modify it to say Indiana Accident Attorney Blog or some sub-section of your site that should be fine.  Moz.com uses the title tag the same way for branding purposes as do most CMS platforms out of the box. Good luck, -Nick

Any issues with your backlink profile? Any spammy links? Did the competition who outranked your site did any tweaks to their site?

Thanks, Oleg! I was thinking along the same lines, but it's a bit difficult to reproduce a person's biography, as it is such specific information, e.g., Schools they graduated from, where they worked, experience, etc. And since that's the only information on that page, it makes it a bit tough, indeed!

Basically, Google treats Syndicated content and duplicate content differently. So, if the competitor you are talking about is following the best practices for syndicated content and if Google sees their website or webpage to be more prominent (Because of more relevant/ related contents on that domain, SEO optimization or popularity etc.) and more relevant (Than the original creator of the content or the other syndication partners), in relation to the keywords searched for , then Google will show the content on that particular syndication partner's page (in this situation the competitor you are talking about) rather than that of original creator's page.And, no, as long as they are following the best practices for syndicated content, they won't have any problem. But, it could happen that in the future some other content syndication partner might be given more prominence over the other, if that page on that website has leveraged the content better or even the original creator might given more prominence if they do a good job at optimizing their syndicated content strategy. As far as syndicated content goes, Google says this: “If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.” So, in a nut shell...there are no penalties for properly syndicated content, but, just the fact that Google will decide which page to display based on it's prominence and best practices. But, yeah, if they are not following the best practices for content syndication, then, Google will start to see them as duplicate pages, and, then it is a different story. BTW, here is a post that will be of help to you which talks about how the original creators of the content can leverage it: http://www.smashingmagazine.com/2012/06/28/content-creators-benefit-from-new-seo/

Hi Wayne! I've always been considered syndication a no-no. But if your competitor accidentin is ranking well, it could be a number of factors. If they a syndicating and are always updated frequently, this could be a factor. Google loves freshness and freshness usually ranks better than actual content. Lets say NYTimes reports something, it will take a 30+minutes for other publishing companies to report the same thing because they don't syndicate it, they rewrite it with same details or more details(investigative journalism). So if they are reporting it and accidentin is reporting it right away, this could be why it ranks well. Because they beat the others to it, and others might start using them as a source, which then would provide them a link to that page. One other thing that could be a factor, it that the domain is partial match. The partial match definitely can help in ranking better with people searching for "accident in new york" "accident in california" etc. Also things like social media can help boost a SERP of a site if they get enough shares or likes etc. Many factors can help them. Sorry for the spam on text, I am on lunch and can't type too coherently. But IMO, the top suspects are the domain name and freshness of content.