Questions
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Moving Locations and NAP
Creating new locations will actually create more work for you. Do like Miriam said and update the current listings. If you create new listings, you still have the issue of cleaning up the old ones which could cause ranking problems as you battle yourself to tell Google which information is correct. LocalSEOGuide created a cool tool (NAP Hunter) to help find mismatched citation sources. Download that chrome extension and plug in both your current address, and past variations. Pull all that information into an Excel file, and then you'll be able to run a pretty good gap analysis to see what you need to try and update. Not all sites will allow you to update, and old unstructured citations like news articles, blog posts, etc would fall into that category. Local directories will be a little easier, but again there are sites that lock you out from editing unless you pay. Don't wait & pray, be proactive to get these updated. Citation work can either be a large project or can be outsourced to different teams/products (Moz, Yext, Whitespark, or other consultants/contractors). It also sounds like they've manually claimed a few sites prior to you coming on, so you'd need to spend some time working with each site's support team to try and get access/reset the account. Without that you won't be able to update the business information.
Local Listings | | Eric_Rohrback0 -
Anchor Tag around a Div
Hey thanks for commenting. I know that this is a valid method to code, but I am curious about the SEO effect. This is a new feature in HTML5 and I am curious if anyone has done any research to see whether Google is keeping up with this changing landscape and giving anchor-text-benefit to anything linked by the method in the original post. OR is no anchor text being detected.
On-Page / Site Optimization | | Vspeed0 -
Creating a new Google local business page vs. adding additional locations to an existing Google business page?
It's a fairly simple process to transfer ownership of a Google My Business page. See Google's instructions for how to do this.
Local Listings | | LauraSultan0 -
Basic Redirection Question
Sounds to me like you only redirected homepage to homepage. Instead, you probably should have programmed the following into htaccess... RewriteEngine on RewriteCond %{HTTP_HOST} ^example.com [NC,OR] RewriteCond %{HTTP_HOST} ^www.example.com [NC] RewriteRule ^(.*)$ http://example.net/$1 [L,R=301,NC] Of course, you will want to replace example.com and example.net with your old domain and new domain. When you write it up in htaccess like I pasted above this way, you are doing an entire domain redirect. Source: http://www.inmotionhosting.com/support/website/redirects/setting-up-a-301-permanent-redirect-via-htaccess I have that page bookmarked for when I do SEO work through htaccess - maybe you should do the same :). Hope this helps. Good luck!
Technical SEO Issues | | Netrepid0 -
Style Attribute of Anchor Text
You can hyperlink the artwork itself back to the source site. Again, if you're linking just for SEO purposes, and you're trying to hide links from the search engines, it's not the best course of action, and goes against multiple search engine guidelines.
Local Strategy | | KeriMorgret0 -
What are some best practices for optimizing alternate versions of a brand name?
Great idea wrttnwrd! Thanks so much for your response. We will try this out. Thanks!
Technical SEO Issues | | Vspeed0