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Add both sites to GWT, then go to: Vanity Site > Configuration > Change of Address > Select the new domain Give it some time and G should replace the vanity url to the new domain.

Thanks - we do have a separate campaign for the sub-domain specifically and it does not indicate duplicate pages as a concern.  They aren't 100% the same, but certainly over 90% if not more like 95-98%

It really depends on the platform you're on and the way the page level redirects are set up, but if you list all the rules for the existing pages, you can always add a redirect at the very end. If implemented properly, anything left over should just that rule. The alternative is to build a custom 404 handler that actually implements a 301-redirect to the new site. I'd agree with this post, though - if the content really is dead, in some cases, it's better to let it 404 - http://www.seroundtable.com/archives/022739.html If you're really starting over, and for pages that aren't very active (no links, very little traffic), it can make more sense to clean things up. There's no one-sized-fits-all answer - it depends a lot on the scope of the site and the  nature of the change.

they are not ranking, the pages that are ranking are here: https://www.google.com/#hl=en&sclient=psy-ab&q=site:www.kelloggs.com%2Fteamusa%2Fathletes%2F&oq=site:www.kelloggs.com%2Fteamusa%2Fathletes%2F&gs_l=hp.3...4274.6340.1.6521.11.10.1.0.0.1.312.2575.2-8j1.9.0...0.0.1ctP_sxy2-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=117ed4fb9591a99f&biw=1920&bih=929 do a search for "kerri walsh kelloggs" and look at your URL. when you click on the URL you are being redirected in some fashion to the one URL with the hash. Has this been like this for a while, because if this is a new implementation it may not be SEO friendly, that's why I suggest you talk to the engineering dept and find out how it was implemented. http://www.internetofficer.com/seo-tool/redirect-check/ Checked link: http://www.kelloggs.com/teamusa/athletes/rebe cca-soni.html Type of link: direct link If google spiders these pages only to get tossed to other unindexable page (also I cannot see your robots.txt by the way)  then these pages that are now indexed may wind up getting deindexed: https://www.google.com/#hl=en&sclient=psy-ab&q=site:www.kelloggs.com%2Fteamusa%2Fathletes%2F&oq=site:www.kelloggs.com%2Fteamusa%2Fathletes%2F&gs_l=hp.3...4274.6340.1.6521.11.10.1.0.0.1.312.2575.2-8j1.9.0...0.0.1ctP_sxy2-A&pbx=1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&fp=117ed4fb9591a99f&biw=1920&bih=929

Node.js is a language that allows you to use JavaScript on the server.  if you're familiar with JavaScript, it's usually all executed on the client side, on the browser. As it's all on the server, it won't have any direct impact on the SEO of the site.  They list a few users on http://nodejs.org/, like Microsoft, eBay, LinkedIn, and Yahoo!.