Welcome to the Q&A Forum

You're welcome!

Hi, sorry for the late reply. I don't think migrating to another platform is an option, to be honest, but I appreciate the advice. Thanks.

Thanks, that's a great tip! I've bookmarked that page, very handy to have that link. I'll bring it up with the team. I agree, it might be easiest for the sales team to share the link.

Hi Dmitrii, Thanks, yeah we have canonicals which are self-referencing for products, so I will need to find out if we are able to manually change it on one URL. The content on both pages is identical, which isn't great for SEO, I know. We sell a lot of (15k+) products and have one person writing product descriptions so we aren't always able to make sure the content is unique (although we do write our own descriptions, not copying the ones provided by suppliers). For the websites as a whole, the product descriptions on the microsite (where we sell about 30 products) are probably all either identical or extremely similar to the main website, but all other content is unique and of course the main website has lots more content that is unique to it, so there is just a small overlap, but for the page in question, it is probably 99% duplicate. Personally, I'd be happy if just the microsite ranked for the keyword, but will need to discuss internally whether we want to put in the extra effort of making all product descriptions unique on the microsite. As for relevant links, I think the microsite should have more, as it generally performs much better for keywords related specifically to its niche (which is why I don't like that it's not ranking at all for this keyword just now). Thanks again.

Hi Igor, thanks for the reply, I will check out Serpstat.

Hey There! Blue Corona has provided a good answer. I just want to confirm here that you definitely do not want a second listing for an e-commerce business. That's not considered to be a local business. Regarding store codes, Google says: "In Google My Business Locations, you submit a unique identifier for each store, called a store code. You must know these store codes to create a local feed in a later step." I am not aware of any other use of store codes beyond this.

Thanks, great to hear of someone else's experience with a similar issue. Glad to hear your rankings mostly improved where you had a corresponding page on the main website. Makes me hopeful that the same will be the case for us.