Welcome to the Q&A Forum

Good luck! Happy to help

Thanks Paul, Agreed. Its for the hero image only on the home page and I'm in discussions with the theme provider to see if there's a way to have only one H1 tag, but have the image change behind it as you move between devices. We'll see how I get on with that! Thanks for your help it's greatly appreciated! Mike.

Such a good point and thank you so much for going into this in such depth! There's absolutely nothing wrong with the URL or even the slug. It's just from trying to do keyword research after the fact, there doesn't seem to be the search volume for the exact phrase I've used to suggest I should have used it. Sounds like keeping the slug the same but working on optimising everything else is the way to go! That and being much more mindful of what I'm doing moving ahead!