Welcome to the Q&A Forum

We had the same issue with one of our client's reports so I did a little digging and came across this post from Jaymerica Industries. They have some good info as to why this may be occurring.

http://www.jayratkowski.com/cart-top-google-analytics-landing-page/ 

I submitted a link disavowal file for a client a few weeks ago and before doing that I read up on how to properly use the tool. My understanding is that if you received a manual penalty then you need to submit a reconsideration request after cleaning up links. We didn't receive a penalty so I didn't submit one. I'm wondering if anyone has used the tool (not stemming from a penalty) and if you did or didn't submit a recon. request, and what the results were. I've read that if a site is hit algorithmically, then filing a recon request won't help. Should I just do it anyway? Would be great to hear from anyone who has gone through a similar situation.

Thank you for looking into this. Really appreciate it!

Thanks for looking into this, Chiaryn. That is the correct campaign. I have a report from April 17 and I sent it to help@seomoz.org. If you can shed any light on this that would be a big help. I appreciate it!

Hi all,

After setting up a campaign in Moz the crawl is successful and it showed the Errors and Warnings in crawl diagnostics (each one had about 40-50), but after a few days the number dropped to zero. Only the "notices" seems to stay normal, with a slight drop since the campaign set up, but not dropping to zero. I set this campaign up in a colleague's account and the same thing happened shortly after set up. I didn't find any Q&A already posted so any insight is appreciated!

Did the company who created the site for you give you a login, username & password? If not, they should have the credentials to login and give you access. If not, you'll need to contact them to:

A) have them create a login for you.

B) Once you have access, and if it's a Wordpress site you can create/optimize meta tags, but you might need a plugin for it. (The home page may be custom coded in which case you may not have access to that.)

If this isn't a Wordpress site, you still will need access to the content management system (CMS) or backend in some way to change meta tags. I would contact them about creating a login.

If I were you I'd want to bring in someone with specialized Local expertise. Especially if you are handling the other aspects of their web presence, you probably don't have the time to research how to handle their entire Local presence in that market. Local has its own guidelines and rules and if you start without some knowledge of what you're doing you could make it worse. However, if you can put in the time to properly research this you can go that route too. Since it's a big client for you it might be good to bring in someone as backup.

Generally, bounce rate means someone landed on your site and left, without visiting any other pages. To improve bounce rate you have to figure out why people are leaving. FIrst scenario: Someone landed on your site and did not find what they wanted. Second scenario: Someone got to your site, got their answer and left. In the first case, you are not answering their query, which means your page is not relevant to their search. In analytics you can look at your top Content and see which pages are the most visited. I would start here in order to identify which pages have the highest bounce rate. Make sure those pages give users what they are looking for. Not sure what industry you're in but I don't think 45% is necessarily bad, and bounce rates vary depending if it's a legal site, ecommerce, etc.

In the second scenario, if people find what they want and leave, then identify the action you want them to take. Sometimes, the only goal is for someone to call you and if you have good call-to-actions then maybe this is what's happening. If you are not converting then you have to dig deeper and identify what's going on. (Not certain, but I think you can use Funnels in Analytics to identify how users interact when on your site.) Make sure there are other elements on the page for users to contact you, visit your Facebook page, sign up for your newsletter, etc. Also look at your top keywords and make sure they are on target (relevant) for your pages.

This is assuming your site has good design, structure, etc.

Great response from Andrea, she covered a lot of bases and tools to use. You definitely must know what you would be getting yourself into with a mini-audit of the website. Don't forget to ask questions and guage how much your potential client knows about SEO. (Obviously, they know a bit about it to contact you.) But find out if they use analytics, and if so, do they monitor it at all? Do they know how much traffic they get? Are they currently tracking conversions? What goals do they want with the site: six months from now, one year from now? Do they understand the importance of quality content, video, or even PPC?

It's important that clients understand that SEO is not defined as magic dust. Asking questions can sometimes reveal unrealistic expectations (or it can show that a client did their homework, too) and this helps you be prepared for your future potential client.

I think as far as SEO value, what you probably don't want is a merge of the listings if you create them. If you had unique suite numbers and phone numbers you might be able to create a listing for each and avoid a merge. But since each is using the same suite number this would likely not work well at all.

I'm not an authority on Local or G+, but what I know is that Google for one does not handle multiple businesses and same address all too well.. There is a lot of information on Local listings with multiple businesses, but below is a previous Moz Q&A that might give some insight.

http://www.seomoz.org/q/local-seo-how-to-handle-multiple-business-at-same-address

Hi Matt, thanks!

From other threads, it seems that iframes don't pass link juice. However, many people place links after the widget code.

Here's an earlier Moz thread that might give you some answers: http://www.seomoz.org/q/how-to-get-seo-juice-from-a-widget-iframe

Hope this helps.